📌 Core Information
🔹 Job Title: Digital Content & Engagement Specialist
🔹 Company: Village Green
🔹 Location: Southfield, Michigan, United States
🔹 Job Type: Full-time
🔹 Category: Real Estate
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and enhancing prospect and resident experience across digital channels
- Overseeing content creation, reputation management, local listings, social media, email campaigns, and online events
- Optimizing online assets and supporting overall digital marketing activities
- Collaborating with cross-functional teams to align marketing efforts with overall communication and branding strategies
- Providing training and support to onsite and corporate teams
ASSUMPTION: This role requires a well-rounded digital marketing professional with a strong background in content creation, social media management, and reputation management. Experience in the property management industry is highly preferred but not required.
📋 Key Responsibilities
✅ Develop high-quality content for various digital platforms, aligning with brand messaging and voice
✅ Write and optimize property descriptions, ILS listings, and community profiles to enhance visibility and engagement
✅ Manage Google Q&A updates and responses to maintain accurate and relevant information
✅ Conduct SEO audits and develop optimization plans to enhance local listing visibility within the SOCi platform
✅ Monitor keyword performance and make data-driven adjustments to improve search engine rankings
✅ Respond promptly and professionally to online reviews, addressing concerns and resolving issues to improve customer satisfaction
✅ Collaborate with the Digital Marketing team to create consistent, on-brand messaging across all channels
✅ Manage and execute email drip campaigns to deliver timely and relevant messaging to prospects and residents
✅ Actively participate in content strategy development to maintain brand consistency across websites, social media, and paid media campaigns
✅ Train staff on best practices for managing online reputation, social media strategy, and local listing optimization
✅ Assist the Digital Marketing team with audits to ensure the accuracy and optimization of the digital presence across platforms
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management and organizational skills to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-3 years of experience in digital content creation, social media management, reputation management, or a related field
Required Skills:
- Proficient with digital marketing tools such as SOCi, Yardi RentCafe, Google Business Profile, and social media management platforms
- Experience with reputation and local listing management, social media posting, email drip campaigns, and feed systems
- Strong project management and organizational skills
- Excellent communication skills, both verbal and written
- Ability to work collaboratively in a team environment
Preferred Skills:
- Experience in the property management/apartment marketing industry
ASSUMPTION: While experience in the property management industry is preferred, a strong background in digital marketing and a willingness to learn the nuances of the industry can make up for lack of experience.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for this role and experience level)
Benefits:
- 401K with match
- Medical
- Dental
- Vision
- Bonus program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual salary may vary based on factors such as company performance, candidate qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically Multifamily Housing and Property Management
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1919
Company Description:
- Village Green is a diverse, people-first organization that has contributed to its multi-year Great Places to Work, Top Workplaces, and Best Workplaces in Multifamily designations
- The company offers an outstanding benefits package, including a 401K match, medical, dental, vision, and a bonus program
- Village Green is committed to providing exceptional customer service and creating communities of long-term value
Company Specialties:
- Property Management
- Multifamily Home Housing
- Apartment Developers
- Apartment Rental Agency
- Multifamily Management
- Apartment Management
- Multifamily Real Estate
Company Website: villagegreenmgt.com
ASSUMPTION: Village Green is a well-established company in the multifamily housing industry, with a strong focus on customer service and employee development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the digital marketing department
Reporting Structure: This role reports directly to the Digital Marketing Manager
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Advancement within the digital marketing department, such as promotions to Senior Digital Marketing Specialist or Digital Marketing Manager
- Expansion into other areas of the business, such as marketing or operations
- Opportunities to work on special projects or initiatives, gaining exposure to different aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): Southfield, Michigan, United States
Geographic Context:
- Southfield is a suburban city located in the Detroit metropolitan area
- The city offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
- Southfield has a diverse population and a strong job market, with many Fortune 500 companies headquartered in the area
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The work environment at Village Green is professional and collaborative, with a strong focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Digital Marketing Manager and a member of the Digital Marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and ability to develop engaging content
- Problem-solving skills and ability to manage multiple projects
- Communication skills and ability to work collaboratively in a team environment
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as any relevant experience in the property management industry
- Prepare examples of your work, such as social media campaigns, email marketing campaigns, or website content you have created
- Be prepared to discuss your approach to reputation management and customer engagement
ATS Keywords: Digital Content, Social Media Management, Reputation Management, SEO, Content Strategy, Email Marketing, Project Management, Communication Skills, Property Management, Apartment Marketing
ASSUMPTION: The application process at Village Green is thorough and comprehensive, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- SOCi
- Yardi RentCafe
- Google Business Profile
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: This role requires proficiency with a variety of digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and goal-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for creating engaging content that resonates with audiences?
- Are you comfortable working in a fast-paced, dynamic environment and able to manage multiple projects simultaneously?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams to achieve common goals?
ASSUMPTION: Village Green values candidates who are customer-focused, collaborative, and results-driven, with a strong work ethic and a willingness to learn and adapt.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Working with a diverse range of stakeholders, including onsite and corporate teams, as well as external vendors and partners
- Adapting to changes in the digital landscape and adjusting strategies accordingly
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other digital marketing roles in the property management industry, this role places a greater emphasis on content creation and reputation management
- Unlike other roles in the industry, this role requires a strong understanding of SEO and local search optimization
- Career paths in this role may lead to advancement within the digital marketing department or expansion into other areas of the business, such as marketing or operations
ASSUMPTION: This role offers unique opportunities for growth and advancement within a large, established organization in the multifamily housing industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new apartment community, including creating engaging content, optimizing local listings, and managing online reviews
- Conducting an SEO audit of the company's website and developing an optimization plan to improve search engine rankings and drive more organic traffic
- Managing an email drip campaign to nurture leads and convert prospects into residents, including creating personalized content and tracking campaign performance
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from creative content development to analytical SEO optimization and campaign management.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing department currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for the company, and how will my work contribute to the company's goals?
- What opportunities are there for growth and advancement within the digital marketing department or the company as a whole?
- How does the company support the professional development and growth of its employees?
- What is the work environment like, and how does the team collaborate and support each other's efforts?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and shows that you are a proactive and engaged candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as any relevant experience in the property management industry
- Prepare examples of your work, such as social media campaigns, email marketing campaigns, or website content you have created
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
