📌 Core Information
🔹 Job Title: Digital Content Executive Producer
🔹 Company: TEGNA Inc.
🔹 Location: WTSP-TV Tampa, Tampa, FL
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 3-5 years (with 2+ years in leadership)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading daily digital news efforts and overseeing story selection
- Guiding the editorial process and training staff
- Collaborating across workgroups to shape content and special projects
- Covering breaking news and live-streaming events
- Championing original, digital-first content production
ASSUMPTION: This role requires a strong newsroom background, with a focus on digital platforms and leadership experience.
📋 Key Responsibilities
✅ Coordinate daily digital news efforts and oversee story selection, reporting, writing, editing, distributing, and live-streaming
✅ Guide the editorial process through prioritizing tasks, making story assignments, copy editing, and training staff
✅ Collaborate across workgroups to shape daily content, craft original digital content, and work special projects focused on rich, interactive digital experiences
✅ Lead newsroom editorial meetings to make decisions based on social listening, digital data, and live metrics
✅ Aggressively cover breaking news for digital/social platforms through articles, videos, breaking news alerts, live-streams, and social media posts
✅ Be an excellent multitasker and comfortable in a fast-paced newsroom environment
✅ Champion original, digital-first content production for station platforms
✅ Guide team members on where and how to find story ideas and information, including how to use metrics and social listening to be audience-focused with coverage
✅ Train digital team and extended news department on best digital practices – including SEO and headline writing – to create engaging content that is specific to platforms
ASSUMPTION: This role requires strong leadership, organizational, and communication skills to manage a team and make critical editorial decisions.
🎯 Required Qualifications
Education: BA/BS in related field (journalism, communications, broadcast, digital media)
Experience: 3-5 years writing breaking news articles for digital in a newsroom, with 2+ years in a leadership position
Required Skills:
- Skilled copy editor
- Understanding of copyright law, music rights, and basic journalism legal principles
- Well versed in online metrics such as Google Analytics, CrowdTangle, Facebook Insights, YouTube Analytics, etc.
- Working knowledge of Content Management Systems, Basic HTML, AP style, and live-stream technology
- Strong understanding of all social media platforms and how they contribute to overall success
- Keen interest in emerging digital trends and evolving consumption habits
Preferred Skills:
- Familiarity with the Tampa area
ASSUMPTION: Candidates should have a strong newsroom background, with a focus on digital platforms and leadership experience.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 (based on industry standards for this role and location)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) matching (100% match for up to 4% of pay)
- Virtual doctor's appointments and therapy sessions
- Paid time off and paid holidays
Working Hours: Full-time, Monday-Friday, with on-call rotation for breaking news
ASSUMPTION: The salary range is estimated based on industry standards for this role and location. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1955 (as Gannett Company, Inc.)
Company Description:
- TEGNA Inc. is an innovative media company that serves the greater good of its communities
- Across platforms, TEGNA tells empowering stories, conducts impactful investigations, and delivers innovative marketing solutions
- TEGNA is one of the most geographically diverse broadcasters in the U.S., with 64 television stations in 51 U.S. markets
Company Specialties:
- Broadcast television
- Digital media
- Content creation and distribution
- Marketing solutions
Company Website: TEGNA.com
ASSUMPTION: TEGNA is a large, established media company with a strong focus on community service and impactful journalism.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into management or leadership roles
Reporting Structure: Reports directly to the News Director or Digital Director
Work Arrangement: On-site, with potential for remote work during breaking news events
Growth Opportunities:
- Advancement to management or leadership roles within the newsroom or company
- Expansion of digital and multimedia skills
- Potential to work on special projects or initiatives
ASSUMPTION: This role offers opportunities for career growth and development within the newsroom and broader media industry.
🌍 Location & Work Environment
Office Type: On-site, with a newsroom environment
Office Location(s): WTSP-TV Tampa, Tampa, FL
Geographic Context:
- Tampa is a major city in Florida, with a population of approximately 390,000
- The Tampa Bay area has a diverse economy, with strengths in industries such as healthcare, finance, and tourism
- The cost of living in Tampa is relatively low compared to other major U.S. cities
Work Schedule: Full-time, Monday-Friday, with on-call rotation for breaking news
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on breaking news and digital content creation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with HR or a hiring manager
- In-person or virtual interview with the News Director or Digital Director
- Final interview with station management or other key stakeholders
Key Assessment Areas:
- Journalistic skills and experience
- Leadership and management abilities
- Digital and multimedia expertise
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions related to leadership, decision-making, and problem-solving
ATS Keywords: Digital content, executive producer, breaking news, leadership, editorial decision-making, social media, digital metrics, newsroom management
ASSUMPTION: The interview process will focus on assessing the candidate's journalistic skills, leadership abilities, and cultural fit within the newsroom and company.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Live-streaming software (e.g., Facebook Live, YouTube Live)
- Analytics tools (e.g., Google Analytics, CrowdTangle)
ASSUMPTION: This role requires proficiency in various digital and multimedia tools, as well as a strong understanding of newsroom workflows and processes.
👔 Cultural Fit Considerations
Company Values:
- Serve the greater good
- Tell empowering stories
- Conduct impactful investigations
- Deliver innovative marketing solutions
Work Style:
- Fast-paced and dynamic newsroom environment
- Collaborative and team-oriented
- Focus on breaking news and digital content creation
Self-Assessment Questions:
- How do you align with TEGNA's commitment to serving the greater good?
- How do you approach leading and managing a team in a fast-paced newsroom environment?
- How do you stay up-to-date with emerging digital trends and technologies in the broadcast media industry?
ASSUMPTION: TEGNA values candidates who are passionate about journalism, committed to serving their communities, and able to thrive in a fast-paced, collaborative newsroom environment.
⚠️ Potential Challenges
- Managing a team and making critical editorial decisions in a fast-paced newsroom environment
- Keeping up with emerging digital trends and technologies in the broadcast media industry
- Balancing the demands of breaking news coverage with long-term digital content strategy
- Working on-call rotations for breaking news events
ASSUMPTION: This role presents unique challenges related to leadership, decision-making, and adaptability in a dynamic newsroom environment.
📈 Similar Roles Comparison
- Digital Content Executive Producer vs. Traditional Executive Producer: The digital role focuses more on digital platforms, metrics, and audience engagement
- Broadcast Media vs. Digital Media: Broadcast media roles may have more traditional newsroom workflows, while digital media roles focus more on digital platforms and audience engagement
- Executive Producer vs. Managing Editor: The executive producer role focuses more on content creation and management, while the managing editor role may have more oversight of editorial processes and workflows
ASSUMPTION: This role differs from similar roles in its focus on digital platforms, leadership, and audience engagement in a broadcast media environment.
📝 Sample Projects
- Developing and executing a digital-first content strategy for a major news event
- Creating and managing a team of digital journalists to cover breaking news and produce engaging content for multiple platforms
- Leading a special project focused on rich, interactive digital experiences for a specific news topic or event
ASSUMPTION: Sample projects for this role would involve leading teams, making critical editorial decisions, and creating engaging digital content for various platforms.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall newsroom and company structure?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the growth and development of its digital and multimedia capabilities?
- What are the key challenges facing the newsroom and company, and how can this role help address them?
- How does the company measure the success of its digital and multimedia initiatives?
ASSUMPTION: Interview questions should focus on understanding the role's context, priorities, and opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions related to leadership, decision-making, and problem-solving
- Showcase your portfolio or examples of your work, if applicable
- Follow up with the hiring manager or HR within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
