📌 Core Information
🔹 Job Title: Digital Content Executive
🔹 Company: Bord Bia
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-25
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing engaging content across digital channels to attract and convert target audiences.
- Collaborating with teams and agencies to ensure best practices in content strategy and performance analysis.
- Managing assigned budgets and adhering to the One Bord Bia Operating Model.
- Contributing to the overall digital marketing strategy and cross-functional projects.
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and analytical skills. The ideal candidate will have a digital-first mindset and be comfortable working in an agile culture focused on continuous improvement.
📋 Key Responsibilities
✅ Develop and implement relevant, engaging, and memorable content and communications across digital channels.
✅ Work collaboratively across teams and subject areas to develop comprehensive content and communications.
✅ Collaborate with creative agency to provide best in class strategic thinking, engaging content, and creative outputs.
✅ Implement, champion, and guide colleagues on content best practices and promote consistency across digital channels.
✅ Understand and extract insights from marketing data and analytics dashboards.
✅ Strategic planning of content across the customer journey, leveraging key opportunities to engage and convert leads.
✅ Monitor digital marketing research and trends, employing latest developments in innovation, AI, and performance.
✅ Contribute to the overall digital marketing strategy and cross-functional projects.
✅ Manage assigned budgets in accordance with One Bord Bia procedures.
✅ Adhere to the One Bord Bia Operating Model.
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring the candidate to balance strategic thinking with data-driven decision making.
🎯 Required Qualifications
Education: A relevant degree or equivalent experience in Marketing, Digital Communications, Journalism, Media, or a related field.
Experience: At least 3 years of experience operating in a Marketing, Digital Communications, Journalism, Media, or other relevant discipline.
Required Skills:
- Digital Marketing
- Content development
- Content performance analysis
- Excellent copywriting experience with a flawless attention to detail
- Proven expertise in turning complex information into engaging, digestible, audience-led content
- Excellent communication skills, written, verbal, and presentation skills
- Ability to work within an established tone of voice
- Passionate about digital marketing and has a strong understanding of the digital marketing ecosystem
- Capable of managing stakeholder relationships, setting and meeting appropriate expectations
- Builds strong relationships and likes to work as part of a multi-disciplinary team
Preferred Skills:
- Salesforce systems/product knowledge beneficial
- Experience working with content management systems platforms
- Salesforce Marketing Cloud experience
ASSUMPTION: While the role requires specific skills and experience, there is room for candidates with transferable skills from related fields to apply and demonstrate their potential.
💰 Compensation & Benefits
Salary Range: €51,349 - €70,450 per year. New entrants to the public sector commence on the first point of the scale.
Benefits:
- Pension scheme
- Health insurance
- Employee assistance program
- Flexible working arrangements
- Learning and development opportunities
Working Hours: 37 hours per week, Monday to Friday, with flexibility for working from home on agreed days.
ASSUMPTION: The salary range is competitive for the public sector in Ireland, and benefits are in line with industry standards for government agencies.
📌 Applicant Insights
🔍 Company Context
Industry: Bord Bia is a government agency responsible for promoting Irish food, drink, and horticulture worldwide. It operates in a competitive global market, requiring innovative and effective marketing strategies.
Company Size: Bord Bia is a mid-sized organization with 51-200 employees, providing a supportive and collaborative work environment with opportunities for growth and development.
Founded: Bord Bia was established in 1994 through the amalgamation of the Irish Meat and Livestock Board and the food promotion activities of the Irish Trade Board. It has since grown to incorporate the development of the horticulture industry and the promotion of Irish seafood.
Company Description:
- Bord Bia acts as a link between Irish food, drink, and horticulture suppliers and existing and potential customers worldwide.
- Its mission is to drive, through market insight and in partnership with industry, the commercial success of a world-class food, drink, and horticulture industry.
- Bord Bia has an extensive and in-depth knowledge of the Irish and global food industries, which it shares with its clients and customers.
Company Specialties:
- Market research and analysis
- Brand development and management
- Trade promotion and events
- Consumer insight and trend analysis
Company Website: http://www.bordbia.ie
ASSUMPTION: Bord Bia's role as a government agency means it operates within specific guidelines and procedures, which may impact the recruitment process and work environment.
📊 Role Analysis
Career Level: The Digital Content Executive role is a mid-level position, requiring a balance of experience and the ability to grow within the role.
Reporting Structure: The role reports directly to the Digital Marketing Manager and works collaboratively with various teams and stakeholders across the organization.
Work Arrangement: The role is primarily on-site, with some flexibility for working from home on agreed days.
Growth Opportunities:
- Progression to a senior role within the digital marketing team
- Expanding responsibilities to include management of junior team members
- Gaining experience in related areas, such as market research or brand management
ASSUMPTION: The role offers opportunities for growth and development within the digital marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Bord Bia's headquarters is located in Ballsbridge, Dublin 4, with a modern and collaborative work environment.
Office Location(s): Bord Bia, The Irish Food Board, 140 Pembroke Road, Ballsbridge, Dublin 4, Ireland
Geographic Context:
- Dublin is the capital and largest city in Ireland, with a vibrant cultural scene and a strong job market.
- The cost of living in Dublin is relatively high compared to other cities in Ireland.
- Dublin has a temperate oceanic climate, with mild winters and cool summers.
Work Schedule: The role follows a standard Monday to Friday workweek, with some flexibility for working from home on agreed days.
ASSUMPTION: The role is based in Dublin, which may require relocation for candidates not currently living in the area. The work environment is collaborative and supportive, with opportunities for professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Bord Bia careers portal
- Phone or video screening to assess cultural fit and basic qualifications
- Face-to-face or video interview with the hiring manager and a panel of stakeholders
- Final round interview with the Digital Marketing Manager and a senior representative from the relevant team
Key Assessment Areas:
- Cultural fit and alignment with Bord Bia's values and mission
- Relevant experience and skills in digital marketing and content development
- Strategic thinking and ability to develop and implement effective content strategies
- Strong communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Bord Bia's mission and the role's requirements in your application materials
- Prepare examples of your content development and digital marketing work to discuss during the interview
ATS Keywords: Digital Marketing, Content Development, Content Performance Analysis, Copywriting, Stakeholder Management, Digital Marketing Ecosystem, Salesforce Knowledge, Content Management Systems, Salesforce Marketing Cloud
ASSUMPTION: The recruitment process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Salesforce Marketing Cloud
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in relevant content management systems and digital marketing tools, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on stakeholder management
- Data-driven and analytical, with a focus on performance and results
Self-Assessment Questions:
- Do you have a strong understanding of the digital marketing ecosystem and a passion for staying up-to-date with the latest trends and developments?
- Are you comfortable working in an agile culture focused on continuous improvement?
- Do you have excellent communication skills, both written and verbal, and the ability to work within an established tone of voice?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for Bord Bia, with a customer-focused, innovative, and collaborative work style.
⚠️ Potential Challenges
- The role requires a strong understanding of the Irish food, drink, and horticulture industries, which may require additional research and learning for candidates from outside these sectors.
- The role involves managing stakeholder relationships, which can be challenging and time-consuming at times.
- The role requires a balance of creative and analytical skills, which may be challenging for candidates with a stronger focus on one area over the other.
- The role is based in Dublin, which may require relocation for candidates not currently living in the area.
ASSUMPTION: The role presents unique challenges that require a strong fit with Bord Bia's mission and values, as well as a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to similar roles in private sector marketing agencies, this role offers a more stable work environment and a focus on public sector values and mission-driven work.
- Compared to similar roles in other government agencies, this role offers a unique focus on the Irish food, drink, and horticulture industries and a strong emphasis on innovation and digital marketing.
- Career path comparison: This role offers opportunities for growth and development within the digital marketing team and the broader organization, with potential for progression to senior roles or related areas within the industry.
ASSUMPTION: The role offers a unique blend of public sector stability and private sector innovation, with opportunities for growth and development within the organization and the broader industry.
📝 Sample Projects
- Developing and implementing a content strategy for a new product launch, including research, planning, and execution across digital channels
- Analyzing and optimizing content performance using data and analytics tools, and making data-driven recommendations for improvement
- Collaborating with creative agency to develop and execute a targeted social media campaign, including content creation, scheduling, and engagement tracking
ASSUMPTION: The role involves a range of projects that require strategic thinking, creativity, and analytical skills, with a focus on driving results and achieving organizational goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing team and how this role fits within it?
- How does Bord Bia support the professional development and growth of its employees, particularly in the digital marketing team?
- What are the key priorities for the first 90 days in this role, and how can I contribute to achieving them?
- How does Bord Bia measure the success of its digital marketing campaigns, and what metrics are most important for this role?
- What are the biggest challenges facing the digital marketing team currently, and how can this role contribute to addressing them?
ASSUMPTION: The ideal candidate for this role will be proactive and curious, with a strong desire to learn and contribute to the success of the digital marketing team and the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Bord Bia careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your content development and digital marketing work to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
