📌 Core Information
🔹 Job Title: Digital Content Executive
🔹 Company: Culina Group
🔹 Location: Appleton Thorn, Warrington, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and managing digital media content across various platforms
- Collaborating with internal teams to develop and execute digital campaigns
- Driving brand awareness, trust, follower growth, engagement, and lead generation
- Monitoring and analyzing social performance using industry-recognized tools
- Suggesting and implementing new ideas to drive growth and engagement
ASSUMPTION: This role requires a strong understanding of digital channels and trends, as well as excellent communication and project management skills. The ideal candidate will have experience in a similar role and be able to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Owner of all digital channels within the Culina Group, ensuring content is accurate and continually refreshed
✅ Create, develop, and execute the social media schedule for all Group businesses
✅ Develop and execute digital campaigns supporting individual business objectives
✅ Create eye-catching digital media content for social media channels
✅ Collaborate with the People function to promote the organization's culture and employee value proposition
✅ Update and manage content for all Culina Group business websites
✅ Review and identify latest developments, tactics, and best practices
✅ Analyze the success and ROI of campaigns and support internal business development teams to generate new business leads
✅ Monitor, track, analyze, and report on social performance
ASSUMPTION: This role requires strong written communication and copywriting skills, as well as the ability to translate complex information into engaging digital content for a wide range of audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 2 years of experience in a similar role
Required Skills:
- Outstanding written communication and copywriting skills with high attention to detail
- Strong knowledge, understanding, and experience of all digital channels including social media platforms, websites, and intranets
- Strong knowledge and experience of SEO, PPC, and paid digital options
- Good understanding of digital trends and technologies
- Experience of managing multiple projects and campaigns simultaneously
- Highly proficient with CMS
- Ability to multi-task, think pro-actively, and creatively
- Strong interpersonal skills and ability to communicate effectively with a wide range of stakeholders
- Excellent administration and organizational skills
Preferred Skills:
- Experience in the logistics or supply chain industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their digital content creation and management skills, as well as examples of successful digital campaigns they have executed.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and qualifications)
Benefits:
- Competitive holiday entitlement of 25 days plus bank holidays
- Pension scheme with a 5% employee and 8% employer contribution
- Employee Assistance Programme offering confidential telephone counselling and legal information service
- Eye care vouchers for free eye tests and discounts on prescription glasses
- Reward and recognition programs, including Employee of the Month and Year, special recognition, and long service awards
- Everyday discounts via a benefit platform
Working Hours: Monday to Friday, 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Content Executive role with 2-5 years of experience. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Culina Group is a market-leading ambient and chilled food & drink 3PL specialist, providing warehouse and distribution alongside fresh, food manufacturing, co-packing, and bonded divisions. They work in partnership with some of the biggest household names in the food and drink sector.
Company Size: Culina Group has over 22,000 employees and operates across 100+ depots in the UK and Ireland, making it a large enterprise with a significant presence in the logistics industry.
Founded: Culina Group was founded in 1994 and has since grown to become one of the largest independent UK logistics groups, with a reputation for fostering long-term relationships based on customer service excellence.
Company Description:
- Culina Group is a leading private 3rd party logistics company, providing dedicated and shared user warehousing and distribution solutions across many sectors for international FMCG blue-chip clients.
- The company has built a reputation within the industry for fostering long-term relationships based on the core principal of customer service excellence.
- Culina Group has substantial and proven start-up and change management expertise, having managed large-scale warehouse design and build and network change projects for their customers.
Company Specialties:
- Third-party logistics provider and UK warehousing and transport solutions
- Dedicated and shared user warehousing and distribution
- Food and drink 3PL specialist
- Fresh, food manufacturing, co-packing, and bonded divisions
Company Website: http://www.greatbear.co.uk
ASSUMPTION: Culina Group's extensive network enables them to provide a comprehensive supply chain management service covering the whole of the UK and Ireland, making them an attractive employer for candidates seeking a challenging and rewarding role in the logistics industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital content creation and management. The ideal candidate will have a strong portfolio showcasing their skills and a proven track record of driving brand awareness and engagement through digital channels.
Reporting Structure: The Digital Content Executive will report directly to the Marketing Manager and work collaboratively with internal teams, including the Creative team, People function, and other internal departments.
Work Arrangement: This role is on-site, with the opportunity to work from the company's headquarters in Appleton Thorn, Warrington. The working hours are Monday to Friday, with a flexible approach to work-life balance.
Growth Opportunities:
- Progression to a Senior Digital Content Executive or similar role within the Marketing department
- Expansion into other areas of the business, such as Operations or Business Development
- Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure
ASSUMPTION: Culina Group's commitment to employee development and recognition of success for hardworking performers makes it an attractive employer for candidates seeking career growth and advancement opportunities.
🌍 Location & Work Environment
Office Type: The Culina Group headquarters in Appleton Thorn, Warrington, features a modern and collaborative work environment, with state-of-the-art facilities and technology to support employees' productivity and well-being.
Office Location(s): Appleton Thorn, Warrington, England, United Kingdom
Geographic Context:
- Appleton Thorn is a small village located in the unitary authority of Cheshire West and Chester, in the northwest of England.
- The village is situated approximately 5 miles southeast of Warrington and 15 miles southwest of Manchester, with excellent transport links to both cities.
- The area offers a mix of urban and rural living, with a range of amenities and attractions nearby, including shops, restaurants, parks, and historical sites.
Work Schedule: The standard working hours for this role are Monday to Friday, 37.5 hours per week, with a flexible approach to work-life balance.
ASSUMPTION: The location of the Culina Group headquarters in Appleton Thorn, Warrington, offers employees the opportunity to work in a vibrant and dynamic region, with easy access to major cities and a range of amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Face-to-face interview with the Marketing Manager and a member of the Marketing team
- Final interview with the Head of Marketing or another senior member of the Marketing department
Key Assessment Areas:
- Digital content creation and management skills
- Understanding of digital trends and technologies
- Ability to manage multiple projects and campaigns simultaneously
- Strong written communication and copywriting skills
- Cultural fit and alignment with Culina Group's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in digital content creation and management
- Include examples of successful digital campaigns you have executed and the results they achieved
- Prepare a portfolio showcasing your digital content creation and management skills
- Research Culina Group's industry, company culture, and values to demonstrate your enthusiasm and alignment with the organization
ATS Keywords: Digital content, social media management, SEO, PPC, project management, CMS, stakeholder communication, brand awareness, engagement, lead generation
ASSUMPTION: Culina Group's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Facebook, Instagram, YouTube, Twitter)
- Content management systems (CMS)
- SEO and PPC tools
- Project management software
- Analytics and reporting tools
ASSUMPTION: The ideal candidate will have experience with a range of digital content creation and management tools, as well as a strong understanding of SEO, PPC, and analytics.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Collaboration
- Innovation
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
- Creative and innovative
- Customer-focused and committed to delivering exceptional service
Self-Assessment Questions:
- How do you align with Culina Group's values, particularly customer focus and collaboration?
- How do you approach working in a team and collaborating with stakeholders to achieve common goals?
- How do you stay up-to-date with digital trends and technologies, and how do you apply this knowledge to your work?
ASSUMPTION: Culina Group's company culture is characterized by a strong focus on customer service, collaboration, and innovation, with a commitment to delivering excellence in all aspects of the business.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and the ability to prioritize effectively
- Working in a fast-paced and dynamic industry, with a need to stay up-to-date with the latest trends and technologies
- Balancing the demands of internal stakeholders and external customers, requiring strong communication and interpersonal skills
- Meeting tight deadlines and delivering high-quality content consistently, requiring strong time management and prioritization skills
ASSUMPTION: The Digital Content Executive role at Culina Group presents a range of challenges and opportunities, requiring a proactive and adaptable approach to work and a strong commitment to delivering excellence.
📈 Similar Roles Comparison
- Compared to other Digital Content Executive roles, this position offers the opportunity to work for a large and well-established logistics company with a strong reputation for customer service and innovation
- Unlike some roles in the industry, this position requires a strong focus on collaboration and stakeholder communication, with the opportunity to work closely with internal teams and external customers
- Career progression opportunities in this role may include expansion into other areas of the business, such as Operations or Business Development, or progression to a Senior Digital Content Executive or similar role within the Marketing department
ASSUMPTION: The Digital Content Executive role at Culina Group offers a unique combination of challenges, opportunities, and career growth potential, making it an attractive option for candidates seeking a rewarding and fulfilling role in the logistics industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch, resulting in a 30% increase in engagement and a 20% increase in sales
- Creating a series of blog posts and articles to showcase the company's expertise and thought leadership in the logistics industry, resulting in a 50% increase in website traffic and a 30% increase in lead generation
- Managing the content for the company's intranet, resulting in a 25% increase in employee engagement and a 15% increase in productivity
ASSUMPTION: The Digital Content Executive role at Culina Group offers a range of opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure in the process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the overall team?
- How does Culina Group support the professional development and growth of its employees, particularly in the Marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these priorities?
- How does Culina Group approach collaboration and stakeholder communication, and what are the expectations for this role in this regard?
- What are the key challenges and opportunities facing the Marketing department and the company as a whole, and how does this role contribute to addressing these challenges and capitalizing on these opportunities?
ASSUMPTION: Asking insightful and well-prepared questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SmartRecruiters link
- Tailor your resume and cover letter to highlight your relevant skills and experience in digital content creation and management
- Prepare a portfolio showcasing your digital content creation and management skills, including examples of successful digital campaigns you have executed
- Research Culina Group's industry, company culture, and values to demonstrate your enthusiasm and alignment with the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
