Digital Content Lead

📌 Core Information

🔹 Job Title: Digital Content Lead

🔹 Company: AAA Life Insurance Company

🔹 Location: Boston, Massachusetts, United States & Livonia, Michigan, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Insurance

🔹 Date Posted: March 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in digital content and copy strategy across AAA Life's primary digital assets
• Data-driven optimization of messaging and engagement across all digital touchpoints
• Collaboration with cross-functional teams to elevate AAA Life's brand and customer experience
• Expertise in life insurance products, services, and channels
• SEO and digital best practice leadership to drive organic growth and visibility

ASSUMPTION: This role requires a strong understanding of digital content strategy, copywriting, SEO, and life insurance products. The ideal candidate will have experience working with cross-functional teams and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and execute digital content and copy strategies across AAA Life's primary digital assets, including AAALife.com, mobile applications, customer service portals, and digital advertising channels

✅ Optimize content and copy across all digital touchpoints to improve engagement and conversion rates

✅ Lead creative ideation and concept development for various channels and formats, using innovative storytelling techniques to resonate with target audiences

✅ Translate messages across AAA Life and AAA club channels to support a robust integrated marketing model

✅ Lead the ongoing development and execution of a comprehensive SEO strategy to drive organic growth and increase visibility across AAA Life's owned digital properties

✅ Collaborate with UX teams to refine the customer experience and conversion paths across all digital properties

✅ Partner with creative team members on the management and maintenance of the content library and digital asset management system

✅ Negotiate and draft new copy when regulatory changes or compliance adjustments are required, ensuring a transparent and structured approval process

ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication, project management, and leadership skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Marketing, or a related area

Experience: Minimum of 7 years of content creation experience in various forms of copywriting for digital channels and tactics with an emphasis in marketing and research. Life insurance experience required.

Required Skills:

• Expert understanding of AP style and marketing copywriting fundamentals
• Strong understanding of SEO best practices and keyword strategy
• Experience with plain language and accessibility standards preferred
• Proficient in Microsoft Office Suite and familiar with Adobe Creative Suite
• Experience working within content management systems to organize and publish content
• Understanding of UX/UI fundamentals and experience with creating user-friendly copy and content
• Excellent organizational skills with an ability to manage time and complex, multifaceted programs with accuracy

Preferred Skills:

• Experience with a hybrid model of creative production where work is shared between agency and internal resources
• Experience working both across departments with multiple SMEs and externally with agency and third-party contacts

ASSUMPTION: The ideal candidate will have a strong background in digital content strategy, copywriting, and SEO, with a proven track record of driving engagement and conversion rates across various digital channels. Experience in the life insurance industry is essential for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Content Lead with 5-10 years of experience in the life insurance industry)

Benefits:

• Comprehensive medical, dental, and vision coverage starting from your first day
• Employer 401k match and employer contribution to a pension plan
• Generous PTO and paid parental leave to support your family needs
• Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for a hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Content Lead with 5-10 years of experience in the life insurance industry. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: AAA Life Insurance Company operates in the insurance industry, focusing on providing life insurance products and annuities to AAA members.

Company Size: AAA Life Insurance Company has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Founded in 1969, AAA Life Insurance Company has a rich history and established reputation in the life insurance industry.

Company Description:

• AAA Life Insurance Company is fueled by its mission of providing financial security and peace of mind to AAA members through its life insurance products
• AAA Life is built on the trust Americans place in the AAA brand and is continually inspired to be a leading provider of life insurance to AAA members
• AAA Life has a rating of A (Excellent) from AM Best as of August 2022 and offers innovative products and exceptional customer service to meet the needs of its policyholders

Company Specialties:

• Life Insurance and Annuities at competitive rates

Company Website: http://www.aaalife.com

ASSUMPTION: AAA Life Insurance Company is a well-established and reputable company in the life insurance industry, with a strong focus on providing exceptional customer service and innovative products to its policyholders.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a minimum of 7 years of experience in content creation and copywriting for digital channels and tactics.

Reporting Structure: The Digital Content Lead will report directly to the Senior Digital Designer and collaborate with various cross-functional teams, including marketing, product, and technology teams.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for a portion of the week and remotely for the remainder.

Growth Opportunities:

• Potential career progression into a senior or management role within the content or creative team
• Opportunities to expand skills and expertise in digital content strategy, copywriting, and SEO
• Chance to work on high-impact projects that drive engagement and conversion rates across AAA Life's digital properties

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on AAA Life's digital presence and customer experience.

🌍 Location & Work Environment

Office Type: AAA Life Insurance Company has offices in Livonia, MI, and Omaha, NE, with the opportunity for hybrid work arrangements.

Office Location(s): 17900 N. Laurel Park Dr., Livonia, MI 48152, US & 2909 N. 118th Street, Omaha, NE 68164, US

Geographic Context:

• Livonia, MI, is a suburb of Detroit, offering a mix of urban and suburban living with easy access to major highways and attractions
• Omaha, NE, is a mid-sized city with a low cost of living, a strong job market, and a vibrant arts and culture scene

Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for a hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to work remotely for part of the week while still enjoying the benefits of an on-site office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Digital content strategy and copywriting skills
• SEO knowledge and experience
• Understanding of life insurance products and services
• Collaboration and communication skills
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your digital content strategy, copywriting, and SEO work
• Demonstrate your understanding of the life insurance industry and AAA Life Insurance Company's mission and values

ATS Keywords: Digital Content Strategy, Copywriting, SEO, Life Insurance, Marketing, Content Optimization, Collaboration, Project Management

ASSUMPTION: The application process for this role is typical for a mid-sized company in the life insurance industry, with a focus on assessing the candidate's digital content strategy, copywriting, and SEO skills, as well as their understanding of the life insurance industry.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite
• Content Management Systems (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Putting members first
• Enhancing the AAA brand
• Inclusive diversity
• Working in symphony to drive results

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Customer-centric and focused on delivering exceptional customer service

Self-Assessment Questions:

• Do you have a proven track record of driving engagement and conversion rates across various digital channels?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you have a strong understanding of life insurance products, services, and channels?
• Are you able to work effectively in a hybrid work arrangement, balancing on-site and remote work?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for AAA Life Insurance Company, with a collaborative and team-oriented work style, a focus on delivering exceptional customer service, and a willingness to adapt and respond to change.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing on-site and remote work in a hybrid work arrangement
• Working with cross-functional teams and stakeholders with varying priorities and perspectives
• Keeping up with industry trends and best practices in digital content strategy, copywriting, and SEO

ASSUMPTION: The ideal candidate for this role will be able to effectively manage multiple projects and deadlines, balance on-site and remote work, and collaborate with cross-functional teams and stakeholders to drive engagement and conversion rates across AAA Life's digital properties.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on digital content strategy and copywriting for a life insurance company, with a strong emphasis on SEO and collaboration with cross-functional teams
• Industry-specific context: The life insurance industry is highly competitive, with a strong focus on customer engagement and retention
• Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to progress into a senior or management role within the content or creative team

ASSUMPTION: This role is unique in its focus on digital content strategy, copywriting, and SEO for a life insurance company, with a strong emphasis on collaboration and cross-functional leadership.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to drive organic growth and increase visibility across AAA Life's owned digital properties
• Collaborating with UX teams to refine the customer experience and conversion paths across all digital properties, resulting in a 20% increase in engagement and a 15% increase in conversion rates
• Leading creative ideation and concept development for various channels and formats, resulting in a 30% increase in brand awareness and a 20% increase in customer satisfaction scores

ASSUMPTION: These sample projects demonstrate the ideal candidate's ability to drive engagement and conversion rates across AAA Life's digital properties, with a strong focus on digital content strategy, copywriting, and SEO.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the content and creative team?
• How does AAA Life Insurance Company support the growth and development of its employees?
• What are the key priorities and initiatives for the content and creative team in the next 12-24 months?
• How does AAA Life Insurance Company measure the success and impact of its digital content and copy strategy?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These key questions will help the ideal candidate better understand the team structure, growth opportunities, and company culture at AAA Life Insurance Company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your digital content strategy, copywriting, and SEO work to demonstrate your qualifications
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.