📌 Core Information
🔹 Job Title: Digital Content Management Specialist
🔹 Company: Lord Abbett & Co. LLC
🔹 Location: Jersey City, NJ
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital content coordination, publishing, and governance across global platforms
- Collaborating with various marketing teams to ensure accurate and timely content publication
- Utilizing web-based content management systems (AEM, Sprinklr, Simpplr) to publish and create new content
- Regularly measuring, governing, and curating digital content
- Integrating AI tools into content publishing, curation, and measurement processes
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable working collaboratively across multiple teams and platforms.
📋 Key Responsibilities
✅ Prepare, publish, and maintain digital content across global websites, social media platforms, and intranet
✅ Assist with digital content development and packaging to effectively position brand, products, and SMEs
✅ Create campaign-focused landing pages to support channel marketing strategies
✅ Utilize social media publishing platform to manage “On Behalf Of” publishing for sales teams
✅ Ensure all web content, social, and search campaigns have proper tracking and attribution in place
✅ Utilize Adobe Analytics, Google Analytics, Sprinklr to regularly report on content engagement
✅ Continuously identify optimization opportunities and strive to increase content engagement
✅ Lead quarterly content review, curation sessions to ensure content is timely, aligned, compliant
✅ Work directly with SEO team to ensure digital content is highly searchable, findable
✅ Research and begin to integrate AI tools into content publishing, curation, measurement processes
✅ Work closely with website product owners to document, improve web CMS UI, functionality
✅ Partner with Legal, Compliance teams to ensure all content has been properly reviewed, approved
ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to balance multiple content projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of relevant work experience in digital content management
Required Skills:
- Proficient with web CMS applications, preferably Adobe AEM
- Proficient with social media publishing platforms, preferably Sprinklr or Hootsuite
- Proficient with project management tools, preferably Monday.com
- Experience with basic AI tools including Co-Pilot and Chat GPT
- Experience with digital analytics tools including Adobe Analytics, Google Analytics, GTM
- Experience creating content curation, governance strategies, and processes
- Strong written communication skills
- Strong project planning and execution skills
- Exceptional attention to detail
- Outstanding judgment, problem-solving abilities
- Strong desire to learn and grow industry knowledge
- Team player willing to accept and give constructive feedback
ASSUMPTION: While a Bachelor's degree is preferred, relevant work experience and skills may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive total compensation
- Retirement plans
- Competitive health and well-being plans
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 501-1,000 employees
Founded: 1929
Company Description:
- Lord Abbett is a leading global independent, privately held investment management company
- Active managers investing where they believe they have a repeatable edge and can deliver alpha for clients
- Vision is to be the most respected asset manager in the world, admired for people, performance, relationships, and organizational agility
Company Specialties:
- Investment Management and Asset Management
Company Website: http://www.lordabbett.com
ASSUMPTION: Lord Abbett's size and history suggest a well-established company with a strong reputation in the financial services industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Digital Marketing
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to advance to a senior role within the digital marketing team
- Opportunities to gain experience in various aspects of digital content management
- Chance to work with and learn from experienced professionals in the investment management industry
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 30 Hudson St, Jersey City, New Jersey 07302, US
Geographic Context:
- Jersey City is located across the Hudson River from Manhattan, offering a mix of urban and suburban living
- Close proximity to New York City provides access to cultural attractions, entertainment, and dining options
- Easy access to public transportation, including trains and buses
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The office location in Jersey City offers a convenient commute for residents of the New York City metropolitan area and provides access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Digital Marketing
Key Assessment Areas:
- Content management skills and experience
- Collaboration and teamwork abilities
- Problem-solving and analytical skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on digital content management, web CMS, and analytics tools
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of your work, such as content you've created or managed, to discuss during the interview
- Research Lord Abbett's company culture and values to show your enthusiasm and alignment with the organization
ATS Keywords: Digital Content Management, Web CMS, Adobe AEM, Sprinklr, Social Media Publishing, Project Management, Digital Analytics, Content Curation, SEO, AI Tools
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, experience, and cultural fit within the digital marketing team and the broader organization.
🛠️ Tools & Technologies
- Adobe AEM (Web CMS)
- Sprinklr (Social Media Publishing)
- Monday.com (Project Management)
- Adobe Analytics, Google Analytics, GTM (Digital Analytics)
- AI Tools: Co-Pilot, Chat GPT
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with them during the interview.
👔 Cultural Fit Considerations
Company Values:
- Principles-Based: Empowers leaders to create an environment of trust
- Performance-Oriented: Inspires employees to embody values of excellence, responsibility, transparency, and collaboration
- Purpose-Driven: Instills a passion for always putting clients' interests first
Work Style:
- Collaborative: Works well with cross-functional teams and stakeholders
- Adaptable: Quickly learns and adapts to new tools, processes, and technologies
- Detail-oriented: Ensures high-quality content and accurate information
Self-Assessment Questions:
- How do you align with Lord Abbett's company values, and how have you demonstrated these values in previous roles?
- Describe a time when you had to adapt to a new tool or process. How did you approach this change, and what was the outcome?
- Provide an example of a project where you had to manage multiple content projects and deadlines. How did you ensure everything was completed accurately and on time?
ASSUMPTION: Candidates should be prepared to discuss their alignment with Lord Abbett's company values and provide examples of their work style and cultural fit during the interview.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Adapting to new tools, processes, and technologies as the role evolves
- Working collaboratively with various teams and stakeholders to ensure accurate and timely content publication
- Keeping up with industry trends and best practices in digital content management
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and a collaborative work style.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses heavily on digital content management and governance across multiple platforms
- In the financial services industry, digital content management plays a critical role in communicating the company's brand, products, and services to clients and stakeholders
- Career progression in this role could lead to senior positions within the digital marketing team or other areas of the organization
ASSUMPTION: This role is unique in its focus on digital content management and offers opportunities for career growth and development within the organization.
📝 Sample Projects
- Managing a global website redesign project, including content migration and SEO optimization
- Developing and implementing a content governance strategy to ensure brand consistency across digital platforms
- Creating and executing a social media content calendar to support a product launch campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of complexity involved in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the digital marketing department?
- How does the company support the professional development and growth of employees in this role?
- What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
- How does the company approach integrating AI tools into content management processes, and what role would this position play in that effort?
- What is the company's long-term vision for digital content management, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company's long-term goals and provide insight into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital content management, web CMS, and analytics tools
- Prepare examples of your work, such as content you've created or managed, to discuss during the interview
- Research Lord Abbett's company culture and values to show your enthusiasm and alignment with the organization
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
