📌 Core Information
🔹 Job Title: Digital Content Manager
🔹 Company: Sanofi
🔹 Location: Mexico City, Ciudad de México, Mexico / Bogotá, Bogotá, Colombia
🔹 Job Type: Full Time (Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing engaging customer journeys and content to drive Growth marketing strategy
- Collaborating with cross-functional teams to ensure consistent messaging and manage brand voice
- Analyzing content performance metrics and adjusting strategies based on results
- Staying updated on industry trends and content best practices
ASSUMPTION: This role requires a balance of creativity and data-driven decision making, with a strong focus on customer-centric marketing.
📋 Key Responsibilities
✅ Create and design customer journey mapping and editorial calendars aligned with marketing and communication objectives
✅ Collaborate with the brand team to ensure consistent messaging and manage brand voice across all communication channels
✅ Translate sales team insights into compelling content that addresses customer needs and pain points
✅ Analyze content performance metrics and adjust strategies based on results
✅ Stay updated on industry trends and content best practices
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data analysis to optimize marketing efforts.
🎯 Required Qualifications
Education: University Graduate in marketing, communications, business, or a related field
Experience: Proven experience as a Digital Marketing Manager, with a strong track record in leading digital initiatives, managing tools and platforms, as well as overseeing projects and vendors, preferably within the pharmaceutical industry or Fast-Moving Consumer Goods.
Required Skills:
- Deep understanding of sales processes and customer journey mapping
- Advanced digital literacy and awareness of Data Protection rules
- Knowledge of marketing strategies
- Demonstrated ability to optimize workflows and improve process efficiency
Preferred Skills:
- Fluency in Spanish
- Experience with marketing automation tools
ASSUMPTION: Candidates with experience in the pharmaceutical industry or FMCG will have a strong understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD (Estimated based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Mexico and Colombia)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time (Hybrid - 2 days on-site, 3 days remote)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees
Founded: 1953 (as a merger of several French pharmaceutical companies)
Company Description:
- Sanofi is a global biopharmaceutical company focused on human health. They research, develop, manufacture, and market pharmaceutical products in seven main areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.
- Sanofi is committed to providing equal opportunities to all employees and job applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Company Specialties:
- Pharmaceutical manufacturing
- Research and development
- Marketing and sales
Company Website: sanofi.us
ASSUMPTION: Sanofi's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: This role reports directly to the Head of Growth Marketing
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on cross-functional projects and collaborate with various teams
- Possibility to progress to a senior marketing role or management position
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in both Mexico City and Bogotá
Office Location(s): Mexico City, Ciudad de México, Mexico / Bogotá, Bogotá, Colombia
Geographic Context:
- Mexico City: Highly populated urban area with a vibrant cultural scene and diverse food options
- Bogotá: Cosmopolitan city with a rich history, known for its libraries, museums, and parks
Work Schedule: Full-time (Hybrid - 2 days on-site, 3 days remote)
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance while still fostering collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and content strategy development
- Data analysis and interpretation
- Cultural fit and team dynamics
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful content marketing campaigns you've led or contributed to
- Research Sanofi's marketing efforts and be ready to discuss how you can contribute to their growth strategy
ATS Keywords: Digital Marketing, Content Strategy, Customer Journey Mapping, Data Analysis, Marketing Campaigns, Brand Management, Sales Insights, Process Improvement, Industry Trends
ASSUMPTION: Sanofi's application process may vary depending on the location and specific needs of the hiring team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Content management systems (e.g., WordPress, Drupal)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the location and team preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Innovation
- Collaboration
- Integrity
- Courage
Work Style:
- Data-driven decision making
- Collaborative and inclusive teamwork
- Adaptability and continuous learning
- Results-oriented and proactive approach
Self-Assessment Questions:
- How do you ensure that your content marketing efforts align with the company's overall strategy and patient-centric approach?
- Can you provide an example of a time when you had to adapt your content strategy based on data insights or market trends?
- How do you foster a collaborative and inclusive work environment, especially when working with remote team members?
ASSUMPTION: Sanofi values diversity and inclusion, and candidates who can demonstrate their commitment to these principles will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creativity and data-driven decision making
- Adapting to a hybrid work environment and maintaining team cohesion
- Navigating a large, global organization and building effective cross-functional relationships
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to a traditional Marketing Manager role, this position places a stronger emphasis on content creation and customer journey mapping
- In the pharmaceutical industry, content marketing often focuses on educating and engaging healthcare professionals, as well as patients and caregivers
- This role offers opportunities for career growth within the marketing department and the broader organization, with potential paths to senior marketing roles or management positions
ASSUMPTION: Candidates should research similar roles within the pharmaceutical industry and consider how their skills and experiences align with the specific requirements of this position.
📝 Sample Projects
- Developing and implementing a customer journey mapping strategy for a new product launch
- Analyzing content performance metrics to optimize marketing campaigns and improve customer engagement
- Collaborating with the sales team to create targeted content that addresses customer pain points and drives product adoption
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives that the Digital Content Manager may be responsible for, but the specific projects will vary depending on the team's priorities and the company's marketing objectives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company, and how will my work contribute to its success?
- Can you describe the team structure and provide insight into how this role will collaborate with other departments?
- How does Sanofi support the professional development and growth of its employees, particularly within the marketing department?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does Sanofi foster a culture of innovation and continuous learning, and how can this role contribute to that culture?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful content marketing campaigns you've led or contributed to
- Research Sanofi's marketing efforts and be ready to discuss how you can contribute to their growth strategy
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
