Digital Content Manager

📌 Core Information

🔹 Job Title: Digital Content Manager

🔹 Company: Haleon

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-Time

🔹 Category: Consumer Services

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving content strategy, creation, and execution across multiple digital platforms
• Managing influencer marketing strategies and collaborations
• Creating engaging short-form videos for various platforms
• Analyzing trends and creating timely, relevant content
• Monitoring and optimizing social media content performance

ASSUMPTION: This role requires a mix of creativity, analytical thinking, and hands-on execution to ensure brand visibility, engagement, and conversions.

📋 Key Responsibilities

✅ Develop and manage influencer marketing strategies, including identifying suitable creators, handling outreach, and negotiating collaborations aligned with brand goals

✅ Oversee content creation and approval, ensuring influencer posts align with brand guidelines, messaging, and creative standards

✅ Track and analyze campaign performance, using metrics like engagement, reach, and ROI to report results and optimize future campaigns

✅ Ideate, script, and produce engaging short-form videos for platforms like Instagram Reels, YouTube Shorts, and quick commerce platforms

✅ Ensure videos align with brand voice and marketing objectives, experimenting with different formats, editing styles, and storytelling techniques to maximize engagement

✅ Monitor online trends, viral topics, and cultural moments to create relevant and timely content for the brand

✅ Plan, create, and schedule engaging content across social media platforms that aligns with brand voice, marketing goals, and seasonal campaigns

✅ Manage daily social media operations, including community engagement, trend monitoring, and collaborating with design, copy, and video teams for content production

✅ Analyze content performance using analytics tools, providing insights and recommendations to optimize reach, engagement, and overall brand visibility

ASSUMPTION: The role involves a combination of strategic planning, creative execution, and data-driven optimization to maximize brand impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 6+ years of experience in digital content creation, social media marketing, or content strategy

Required Skills:

• Strong understanding of short-form video trends, social media algorithms, and digital storytelling
• Proficiency in video editing tools (CapCut, Adobe Premiere Pro, Canva, etc.)
• Basic understanding of SEO, SEM, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.)
• Excellent writing and communication skills
• Ability to multitask and manage projects within deadlines and budgets

Preferred Skills:

• Experience in health, wellness, or FMCG industries
• Prior experience in quick commerce and D2C content strategies
• Knowledge of AI-driven content tools and data-driven marketing strategies

ASSUMPTION: While industry-specific experience is preferred, candidates with transferable skills from related industries are encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated based on industry standards for mid-senior level roles in the consumer services sector in Gurgaon)

Benefits:

• Creative freedom to experiment and bring new content ideas to life
• A collaborative team environment with cross-functional exposure

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the region. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, with a focus on consumer health and wellness

Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration

Founded: 2022, as a spin-off from GlaxoSmithKline, with a rich history of trusted brands

Company Description:

• Haleon is a new world-leading consumer health company, shaped by all who join it
• It improves everyday health for billions of people through a unique combination of deep human understanding and trusted science
• Haleon's category-leading brands include Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's focus on consumer health and wellness provides an opportunity to work on well-known, trusted brands and make a meaningful impact on people's lives.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: Remote OK, with flexibility for remote work and a hybrid work arrangement if preferred

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on diverse brands and categories within the consumer health sector
• Chance to gain experience in influencer marketing, short-form video content, and data-driven optimization

ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Haleon's office in Gurgaon, Haryāna, India, offers a collaborative and innovative work environment

Office Location(s): Haleon's global headquarters is in Weybridge, UK, with regional offices in Gurgaon, India, and other locations worldwide

Geographic Context:

• Gurgaon is a major IT and commercial hub in Haryāna, India, with a vibrant startup ecosystem
• The city offers a mix of urban and suburban living, with numerous amenities and recreational opportunities
• Gurgaon is well-connected by road, rail, and air, with easy access to New Delhi and other major cities

Work Schedule: Full-time (40 hours/week), with flexibility for remote work and a hybrid work arrangement if preferred

ASSUMPTION: Haleon's office in Gurgaon provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final round interview with the marketing team

Key Assessment Areas:

• Candidates' understanding of short-form video trends and social media algorithms
• Creativity and storytelling abilities
• Analytical skills and data-driven decision-making
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in digital content creation and social media marketing
• Include a portfolio or examples of previous work, showcasing creativity and analytical skills
• Tailor your resume and cover letter to emphasize relevant skills and experiences for this role

ATS Keywords: Digital Content Creation, Social Media Marketing, Content Strategy, Short-Form Video Creation, Trend Analysis, Influencer Marketing, SEO, SEM, Analytics, Project Management, Collaboration, Creativity, Analytical Thinking, Customer Lifecycle Marketing

ASSUMPTION: Haleon's application process is designed to assess candidates' skills and fit for the role, with a focus on creativity, analytical thinking, and collaboration.

🛠️ Tools & Technologies

• Video editing tools: CapCut, Adobe Premiere Pro, Canva
• Social media management platforms: Hootsuite, Buffer, Sprout Social
• Analytics tools: Google Analytics, SEMrush, Ahrefs
• Project management tools: Asana, Trello, Jira

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital content creation and social media marketing.

👔 Cultural Fit Considerations

Company Values:

• Patient focus: Putting patients first in all that we do
• Transparency: Being open and honest in our interactions
• Respect: Valuing and appreciating the diversity of our people
• Integrity: Acting with honesty and integrity in all our actions
• Courage: Challenging the status quo and taking bold decisions
• Accountability: Taking personal responsibility for our actions and delivering on our commitments
• Development: Supporting the growth and development of our people
• Teamwork: Collaborating and working together to achieve our goals

Work Style:

• Agile and innovative, with a focus on continuous improvement
• Collaborative and cross-functional, with a focus on teamwork and communication
• Data-driven and analytical, with a focus on informed decision-making

Self-Assessment Questions:

• Do you align with Haleon's values and work style?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have experience working remotely or in a hybrid work arrangement?

ASSUMPTION: Haleon's values and work style emphasize collaboration, innovation, and continuous learning, providing an inclusive and supportive work environment.

⚠️ Potential Challenges

• Managing multiple influencer marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the fast-paced nature of social media trends and algorithms, requiring continuous learning and adaptation
• Balancing creative and analytical responsibilities, requiring strong problem-solving skills and strategic thinking
• Working in a remote or hybrid work arrangement, requiring strong communication and collaboration skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and effective communication and collaboration.

📈 Similar Roles Comparison

• This role is unique in its focus on short-form video content creation and influencer marketing within the consumer health sector
• Compared to similar roles in other industries, this role offers the opportunity to work on well-known, trusted brands and make a meaningful impact on people's lives
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with ample opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing an influencer marketing campaign for a new product launch, including identifying suitable creators, negotiating collaborations, and tracking performance
• Creating a series of engaging short-form videos for a quick commerce platform, showcasing product benefits and driving sales
• Analyzing social media trends and cultural moments to create timely, relevant content for a brand's social media channels

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from creative content development to data-driven optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for Haleon's brands?
• What opportunities are there for professional growth and development within the marketing department or other areas of the business?
• How does Haleon support work-life balance for employees, particularly those working remotely or in a hybrid work arrangement?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions are designed to assess the fit of the role and the company culture, as well as the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or examples of previous work, showcasing creativity and analytical skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.