**📌 Core Information**
🔹 **Job Title:** Digital Content Manager
🔹 **Company:** Shaw Industries
🔹 **Location:** Dalton, Georgia, United States
🔹 **Job Type:** On-site, Full time
🔹 **Category:** Digital Media, Graphic Design
🔹 **Date Posted:** April 24, 2025
**🚀 Job Overview**
Key aspects of this role include:
- Leading a team dedicated to producing high-quality digital content for Shaw's flooring products
- Collaborating with various brands across the enterprise to develop visual strategies that align with overall marketing objectives
- Managing the department's budget and project timelines to optimize resource allocation
- Overseeing the creation of digital assets, working with both internal and external partners
*ASSUMPTION:* This role requires strong leadership, creative problem-solving, and excellent communication skills to manage a team and collaborate effectively with various stakeholders.
**📋 Key Responsibilities**
✅ **Team Leadership & Development**
- Coach and develop a team of digital imaging specialists and pre-media scan technicians
- Identify opportunities for professional growth and skill development
- Foster a creative environment that encourages innovation and continuous improvement
✅ **Content Creation & Management**
- Oversee the production of high-quality digital content, including photography, videography, and room scene renderings
- Manage the process of scanning, color correcting images, and cropping to ensure all visuals meet the highest standards of quality and accuracy
- Develop and implement workflows for efficient content creation using software for color correction in RGB and image editing
- Collaborate with brand marketing to assist with naming conventions and storage/retrieval procedures for digital assets for the enterprise
✅ **Project Management & Budgeting**
- Develop, manage, and maintain the department's budget, ensuring that resources are allocated effectively to support content creation initiatives
- Manage multiple projects simultaneously, ensuring timely delivery of content while adhering to budget constraints
*ASSUMPTION:* This role involves managing multiple projects and deadlines, requiring strong organizational skills and the ability to prioritize tasks effectively.
**🎯 Required Qualifications**
**Education:**
- Bachelor’s degree in graphic arts or a related field
**Experience:**
- 3+ years of experience in a related field or equivalent combination of education and experience
**Required Skills:**
- Proficiency in Adobe Creative Suite, with an emphasis on Photoshop, InDesign, and Illustrator
- Basic understanding of working with color management software
- Ability to pass the Munsell Hue Color Discrimination Test
- Ability to work onsite in an office environment
**Preferred Skills:**
- 1+ year of experience leading a team
- Familiarity with color management software
**💰 Compensation & Benefits**
**Salary Range:** $70,000 - $90,000 per year (Based on industry standards for a Digital Content Manager with 3-5 years of experience in the flooring industry)
**Benefits:**
- Medical, dental, and vision insurance
- Life insurance and disability coverage
- Tuition reimbursement
- Employee assistance program
- Health savings account
- Paid time off
- Parental leave
- 401K and retirement plans
- Product discounts for employees
- Adoption assistance
- Shaw Family Health Center (Dalton, GA, and Cartersville, GA, locations)
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for a Digital Content Manager with 3-5 years of experience in the flooring industry. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
**Working Hours:** 40 hours per week, 8-hour non-rotating shift, Monday-Friday, with flexibility for project demands
**📌 Applicant Insights**
**🔍 Company Context**
**Industry:** Textile Manufacturing, specifically focused on flooring products
**Company Size:** Medium (501-1,000 employees)
**Founded:** 1946, with a rich history in the flooring industry
**Company Description:** Shaw Contract designs and manufactures carpet, resilient, and hardwood products that positively impact people and the planet. Their optimistic approach to design delivers a purposeful blend of materiality, sustainability, and performance.
**Company Specialties:**
- Sustainable Design
- Resilient Flooring
- LVT (Luxury Vinyl Tile)
- Custom Carpet
- Broadloom
- Hardwood
- Carpet Tile
- Modular Flooring
- PET Resilient
- Sheet
- Commercial Flooring
- Commercial Design
**Company Website:**
*ASSUMPTION:* Shaw Contract is a well-established company in the flooring industry, known for its commitment to sustainability and innovative design. Working for Shaw Contract offers opportunities to grow both personally and professionally in a dynamic and forward-thinking environment.
**📊 Role Analysis**
**Career Level:** Mid-level, with opportunities for growth and advancement within the company
**Reporting Structure:** This role reports directly to the Director of Digital Content or a similar leadership position within the company's marketing or creative department.
**Work Arrangement:** On-site, with flexibility for remote work based on project demands and the company's remote work policy.
**Growth Opportunities:**
- Mentoring and coaching opportunities for team members
- Potential career progression to senior leadership roles within the creative or marketing department
- Opportunities to work on high-profile projects and collaborate with various internal and external partners
*ASSUMPTION:* This role offers numerous growth opportunities for the right candidate, including the chance to mentor and develop team members, as well as the potential to advance to senior leadership positions within the company.
**🌍 Location & Work Environment**
**Office Type:** On-site, with a modern and collaborative work environment
**Office Location(s):** 230 Douthit Ferry Rd, Cartersville, Georgia 30120, US
**Geographic Context:**
- Cartersville, Georgia, is located approximately 45 miles northwest of Atlanta, offering a mix of urban and rural living options
- The area is known for its affordable housing, strong sense of community, and easy access to outdoor recreation opportunities
**Work Schedule:** Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands and a hybrid work arrangement based on the company's remote work policy.
*ASSUMPTION:* Working at Shaw Contract's Cartersville, Georgia, location offers a unique blend of urban and rural living, with easy access to outdoor recreation opportunities and a strong sense of community. The company's modern and collaborative work environment fosters creativity and innovation.
**💼 Interview & Application Insights**
**Typical Process:**
1. Online application submission through the company's careers portal
2. Phone or video screening with the hiring manager or HR representative
3. In-person or virtual interview with the hiring manager and/or team members
4. Final interview with the director or another senior leader within the department
5. Background check and reference check (if applicable)
6. Job offer and onboarding
**Key Assessment Areas:**
- Technical skills in Adobe Creative Suite and color management software
- Leadership and team management skills
- Project management and budgeting skills
- Creative problem-solving and innovation
- Cultural fit and alignment with Shaw Contract's values and work environment
**Application Tips:**
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Showcase your portfolio or examples of your work, demonstrating your ability to create high-quality digital content
- Prepare for behavioral interview questions that focus on your leadership, project management, and problem-solving skills
**ATS Keywords:** Digital Content Management, Adobe Creative Suite, Color Management, Team Leadership, Project Management, Budgeting, Workflow Development, Quality Assurance, Collaboration, Innovation, Content Creation, Graphic Arts
*ASSUMPTION:* The interview process for this role will focus on assessing your technical skills, leadership abilities, and cultural fit with Shaw Contract. Being prepared to discuss your portfolio or examples of your work and practicing common interview questions will help you excel in the interview process.
**🛠️ Tools & Technologies**
- Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Color management software (e.g., Adobe Color, Pantone Color Manager)
- Digital asset management systems (e.g., Adobe Experience Manager, Canto DAM)
- Project management tools (e.g., Asana, Trello, JIRA)
- Microsoft Office Suite (Word, Excel, PowerPoint)
*ASSUMPTION:* Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and utilizing new software as needed to perform their job effectively.
**👔 Cultural Fit Considerations**
**Company Values:**
- Innovation
- Sustainability
- Collaboration
- Integrity
- Excellence
**Work Style:**
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to feedback
- Committed to sustainability and social responsibility
**Self-Assessment Questions:**
1. How do you approach integrating sustainability into your design and content creation processes?
2. Can you provide an example of a time when you had to manage a tight deadline and multiple projects simultaneously? How did you prioritize your tasks and ensure the successful completion of all projects?
3. How do you foster a creative and innovative work environment, and how do you encourage your team members to contribute their ideas and suggestions?
*ASSUMPTION:* Shaw Contract values candidates who align with their commitment to innovation, sustainability, and collaboration. Demonstrating your understanding of these values and providing specific examples of how you embody them in your work will help you stand out as a strong fit for the company's culture.
**⚠️ Potential Challenges**
1. **Managing multiple projects and deadlines:** This role requires strong organizational skills and the ability to prioritize tasks effectively to manage multiple projects and deadlines simultaneously.
2. **Working with a diverse range of stakeholders:** Collaborating with various internal and external partners may present challenges in coordinating project goals, timelines, and expectations.
3. **Keeping up with industry trends and technologies:** The digital content management field is constantly evolving, requiring candidates to stay up-to-date with the latest trends, tools, and methodologies to remain competitive and effective in their role.
4. **Maintaining a high standard of quality and accuracy:** Ensuring that all visual materials meet the highest standards of quality and accuracy can be challenging, requiring a keen eye for detail and a commitment to continuous improvement.
*ASSUMPTION:* Addressing these potential challenges proactively and demonstrating your ability to adapt and overcome obstacles will be essential for success in this role.
**📈 Similar Roles Comparison**
1. **Digital Content Manager vs. Graphic Designer:**
- Digital Content Manager: Focuses on leading a team, managing projects, and ensuring brand consistency across various digital platforms. Requires strong leadership, project management, and budgeting skills.
- Graphic Designer: Focuses on creating visual content, such as logos, illustrations, and layouts. Requires strong design skills and proficiency in graphic design software.
2. **Industry-specific context:**
- Digital Content Manager in the flooring industry: Requires an understanding of the unique visual requirements and branding guidelines specific to flooring products. Familiarity with the flooring industry and its trends can be beneficial for success in this role.
3. **Career path comparison:**
- Digital Content Manager: Can lead to senior leadership roles within the creative or marketing department, as well as opportunities to specialize in specific areas of digital content management, such as video production or social media management.
- Graphic Designer: Can progress to senior design roles, art director positions, or transition into related fields such as user experience (UX) design or branding.
*ASSUMPTION:* Understanding the differences between similar roles and the unique requirements of the flooring industry will help you tailor your application and interview responses to highlight your relevant skills and experience for this specific role.
**📝 Sample Projects**
1. **Photography and Videography Project:**
- Collaborate with a photography and videography team to create high-quality visual content showcasing Shaw's flooring products in various settings
- Ensure that all visual materials adhere to Shaw's brand guidelines and meet the highest standards of quality and accuracy
2. **Room Scene Rendering Project:**
- Work with a 3D modeling team to create realistic room scenes that highlight Shaw's flooring products in various interior design contexts
- Ensure that all renderings are visually appealing, accurate, and consistent with Shaw's brand identity
3. **Digital Asset Management Project:**
- Develop and implement a digital asset management system to streamline the organization, storage, and retrieval of Shaw's digital content
- Collaborate with various internal and external partners to ensure that all sourced content meets company standards and adheres to brand guidelines
*ASSUMPTION:* Providing specific examples of your work and explaining how you approached similar projects in your previous roles will help demonstrate your ability to succeed in this role and contribute to Shaw's ongoing success.
**❓ Key Questions to Ask During Interview**
1. **Role Responsibilities:** Can you describe the most challenging aspects of this role and how they can be managed effectively?
2. **Team Dynamics:** How does the digital content team collaborate with other departments, such as marketing, product development, and merchandising?
3. **Company Culture:** How does Shaw Contract foster a creative and innovative work environment, and how do team members contribute to the company's overall success?
4. **Growth Opportunities:** What opportunities exist for professional development and career advancement within the digital content management team and the company as a whole?
5. **Work-Life Balance:** How does Shaw Contract support work-life balance for its employees, and what resources are available to help manage stress and maintain a healthy work environment?
*ASSUMPTION:* Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, as well as your commitment to understanding the unique aspects of the position and the organization's culture.
**📌 Next Steps for Applicants**
To apply for this position:
1. Submit your application through the following link:
2. Tailor your resume and cover letter to highlight your relevant skills and experience for this role, emphasizing your leadership, project management, and creative problem-solving abilities
3. Prepare a portfolio or examples of your work that demonstrate your ability to create high-quality digital content and manage projects effectively
4. Practice common interview questions and prepare for behavioral interview questions that focus on your leadership, project management, and problem-solving skills
5. Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
