Digital Content Manager

📌 Core Information

🔹 Job Title: Digital Content Manager

🔹 Company: Commonwealth Bank

🔹 Location: Sydney, NSW - CBP South, 11 Harbour Street, Sydney CBD Area

🔹 Job Type: Full-time, 12-month fixed term

🔹 Category: Digital & Content

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Data-driven digital content and optimization expertise
• Passion for delivering personalized and engaging website experiences
• Collaboration with a hybrid team of content managers, UX writers, digital producers, and journey optimization specialists
• Responsibility for delivering market-leading digital experiences for business customers across commbank.com.au and other key digital assets

ASSUMPTION: This role requires a balance of data analysis, content creation, and stakeholder management skills. The hybrid team structure suggests a need for strong collaboration and communication abilities.

📋 Key Responsibilities

✅ Interpret data, user research, and SEO insights to enhance content structure, user journeys, and overall user experience

✅ Write and edit concise, customer-friendly content in line with the digital style guide

✅ Design and publish content following digital best practice and accessibility guidelines in Adobe Experience Manager (AEM)

✅ Define, monitor, and measure key metrics and KPIs for continuous optimization of customer experiences

✅ Support the delivery of targeted content activities and digital A/B testing in Adobe Target

✅ Collaborate with stakeholders and project teams to lead the optimization of the business banking website and content experience

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and continuous improvement, requiring strong analytical and creative skills.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, Journalism, or a related discipline)

Experience: 2-5 years of experience in digital content management, content writing, or a related role

Required Skills:

• Strong attention to detail, problem-solving skills, and ability to recommend best practice solutions for digital experiences
• In-depth SEO, analytics, digital marketing, and content writing/editorial experience
• Detailed working knowledge of Adobe Experience Manager (AEM) and the broader suite of Adobe products (Adobe Target, Adobe Analytics experience preferable)
• Strong stakeholder management, oral, and written communication skills
• Experience working in an agile environment

Preferred Skills:

• Experience with conversion optimization platforms (such as Pega, Adobe Target, and Adobe Audience Manager)

ASSUMPTION: Given the role's focus on data-driven decision-making and digital content optimization, a strong background in digital marketing, content creation, and analytics is essential.

💰 Compensation & Benefits

Salary Range: AU$90,000 - AU$110,000 per annum (based on experience level and industry standards for a Digital Content Manager role in Sydney)

Benefits:

• Competitive salary packaging options
• Flexible working arrangements
• Learning and development opportunities
• Employee share purchase plan
• Health and wellbeing programs

Working Hours: Full-time, 38 hours per week, with flexibility to work from home up to 2 days per week

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Content Manager role in Sydney, Australia. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Commonwealth Bank is one of Australia's leading providers of financial services, including retail, premium, business, and institutional banking, funds management, superannuation, insurance, investment, and sharebroking products and services.

Company Size: 10,001+ employees. As a large organization, Commonwealth Bank offers extensive resources and opportunities for career growth but may have more structured processes and hierarchies compared to smaller companies.

Founded: 1911. Commonwealth Bank has a long history and established reputation in the Australian financial services industry.

Company Description:

• Australia's leading provider of financial services
• Over 800,000 shareholders and over 52,000 employees
• Offers a full range of financial services to help all Australians build and manage their finances

Company Specialties:

• Retail banking
• Business banking
• Wealth management
• Insurance

Company Website: www.commbank.com.au

ASSUMPTION: Commonwealth Bank's extensive range of financial services and large employee base suggest a diverse and complex organizational structure, with numerous opportunities for career progression and skill development.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking, tactical execution, and stakeholder management, placing it at the mid-level of the career ladder.

Reporting Structure: The Digital Content Manager will likely report to the Head of Digital Business Content & Experience or a similar role, working closely with various stakeholders across the organization.

Work Arrangement: Hybrid. This role offers a blend of on-site and remote work, with the option to work from home up to 2 days per week.

Growth Opportunities:

• Progression to senior content management or leadership roles within the Digital Business Content & Experience Chapter
• Expansion into related fields, such as digital marketing, user experience, or product management
• Opportunities to work on high-impact projects and initiatives, driving business outcomes and enhancing customer experiences

ASSUMPTION: Given the role's focus on data-driven decision-making and digital content optimization, there are ample opportunities for career growth and skill development within the digital and content domains.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities

Office Location(s): Sydney CBD, with the option to work from home up to 2 days per week

Geographic Context:

• Sydney, NSW - CBP South, 11 Harbour Street
• Close proximity to public transportation, shopping, dining, and entertainment options
• Vibrant and multicultural city with a diverse range of neighborhoods and communities

Work Schedule: Full-time, 38 hours per week, with flexible working arrangements and the option to work from home up to 2 days per week

ASSUMPTION: The hybrid work arrangement and flexible working hours cater to a balanced work-life approach, allowing employees to manage their time effectively while maintaining productivity and job satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews with hiring managers and team members
• Final round interviews, potentially involving case studies or presentations

Key Assessment Areas:

• Data analysis and interpretation skills
• Content creation and editing abilities
• Stakeholder management and communication skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in digital content management, content writing, and digital marketing
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role's requirements
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
• Research Commonwealth Bank's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Digital Content Management, Content Writing, Digital Marketing, SEO, Adobe Experience Manager, Adobe Target, Adobe Analytics, Conversion Optimization, User Experience, Stakeholder Management, Agile Environment

ASSUMPTION: Given the role's focus on data-driven decision-making and digital content optimization, applicants should emphasize their analytical, creative, and communication skills in their application materials and interviews.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM)
• Adobe Target
• Adobe Analytics
• Conversion optimization platforms (such as Pega, Adobe Target, and Adobe Audience Manager)

ASSUMPTION: Familiarity with the Adobe Experience Cloud suite, including Adobe Experience Manager, Adobe Target, and Adobe Analytics, is essential for success in this role. Experience with conversion optimization platforms is highly desirable.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Easy to deal with
• Supportive
• Integrity
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you comfortable working with a diverse range of stakeholders and managing multiple priorities?
• Do you have a proven track record of driving business outcomes through digital content optimization?

ASSUMPTION: Commonwealth Bank values a customer-focused, supportive, and collaborative work environment. Applicants should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a large organization
• Keeping up with the latest trends and best practices in digital content management and optimization
• Balancing data-driven decision-making with creative content development
• Adapting to a hybrid work environment and maintaining productivity while working remotely

ASSUMPTION: The role's focus on data-driven decision-making, stakeholder management, and continuous optimization presents both opportunities and challenges for the successful candidate.

📈 Similar Roles Comparison

• Compared to other digital content management roles, this position places a stronger emphasis on data analysis and optimization
• Industry-specific context: The financial services industry is highly competitive and regulated, requiring a strong focus on compliance and risk management in digital content creation
• Career path comparison: This role offers opportunities for progression into senior content management or leadership roles within the digital business content and experience domain or related fields

ASSUMPTION: Applicants should consider the unique aspects of this role within the context of the broader digital content management landscape and the financial services industry.

📝 Sample Projects

• Conducting a comprehensive content audit and developing a strategic content plan to improve user experience and drive business outcomes
• Collaborating with UX writers and digital producers to create and publish engaging, on-brand content in Adobe Experience Manager (AEM)
• Designing and implementing A/B tests in Adobe Target to optimize content performance and user engagement

ASSUMPTION: These sample projects illustrate the role's focus on data-driven decision-making, content creation, and optimization, reflecting the core responsibilities and required qualifications for the position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital Business Content & Experience Chapter?
• How does this role contribute to the overall digital strategy and business objectives of the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees in this role?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address these challenges?

ASSUMPTION: These interview questions aim to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities, as well as the company's approach to hybrid work environments.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital content management, content writing, and digital marketing
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
• Research Commonwealth Bank's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.