Digital Content Manager

📌 Core Information 🔹 Job Title: Digital Content Manager (Program Manager-level) 🔹 Company: Center for NYC Neighborhoods 🔹 Location: New York, New York, United States 🔹 Job Type: Full-time 🔹 Category: Marketing & Communications 🔹 Date Posted: July 7, 2025 🔹 Experience Level: 2-5 years of experience 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: 1. Content Creation & Management: Developing and managing digital content, graphic designs, and multimedia to engage diverse audiences, including homeowners, policymakers, funders, and community partners. 2. Social Media Strategy & Management: Overseeing and managing social media platforms, creating and executing strategies, and collaborating with vendors for paid and organic campaigns. 3. Storytelling & Messaging: Scripting and conducting interviews, developing narratives, and crafting core messages to drive engagement and empower homeowners. 4. Collaboration & Project Management: Working with various teams and stakeholders to coordinate content production, ensure brand consistency, and meet marketing and programmatic goals. 5. Data Analysis & Reporting: Tracking engagement KPIs, using tools like Google Analytics and Facebook Insights, and developing monthly reports to inform leadership. 📋 Key Responsibilities 🔹 Content Creation & Management: - Create digital assets, graphic designs, and content tailored to diverse constituencies. - Oversee and manage concurrent production projects involving written materials, blogs, videos, and multimedia. - Script and conduct interviews for storytelling across channels. - Manage content on the Center's website and collaborate with HR to update content on all websites under the Center's umbrella. 🔹 Social Media Strategy & Management: - Develop and execute strategies for social media and other MarComms needs. - Partner with vendors to manage paid and organic social media campaigns. - Maintain social media editorial calendar in collaboration with the Marketing and Communications Director. 🔹 Storytelling & Messaging: - Develop content for the Center's storytelling library, working with vendors and homeowners directly to uplift and document stories and successes. - Assist in the development of content for publications, speaking engagements, and events, including the Center's annual conference, reports, internal, programmatic, and external-facing materials. 🔹 Collaboration & Project Management: - Help identify tactics for reaching core audiences through print, digital, video, and other media. - Help craft core messages to drive engagement of programs in coordination with stakeholders. - Create and execute paid and organic social media campaigns, in collaboration with the MarComms Director and Deputy Director. 🔹 Data Analysis & Reporting: - Participate in collecting and updating MarComms metrics by tracking engagement KPIs, using Google Analytics, Facebook Insights, and other tools as needed. - Develop monthly reports to inform leadership of key performance indicators. 🎯 Required Qualifications Education: - Bachelor's degree or equivalent work experience. Experience: - Strong motion graphics experience. - Expert understanding of social media page management, social listening, and their use in non-profits. - Excellent written and verbal communication skills, and ability to present to diverse audiences, specifically racially, ethnically, and socioeconomically diverse communities. - Knowledge of the field of affordable homeownership is strongly preferred; dedication to and experience with issues affecting New York City homeowners and communities of color is a significant plus. Required Skills: - Ability to tailor messages for different audiences and platforms. - Excellent story conceptualization skills, including ideation and storyboard development. - Strong visual storytelling experience and exemplary understanding of how to develop narratives through the integration of visual aesthetics and sound. - Expert understanding of content pre- and post-production processes. - Lived experience or experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds. - Ability to adjust communication style to fit multiple cultural environments. - Technical and operational experience in digital cameras. - Passion for new media and trends in communications. - Proficiency in Adobe Creative Suite (Premiere, After Effects, Media Encoder, Illustrator, Photoshop, and Lightroom). - Proficiency with Google Suite, along with Microsoft Word, Excel, PowerPoint, Outlook, and other standard office tools required. - Journalism or filmmaking experience is preferred. Preferred Qualifications Behavioral Strengths: - Demonstrates Ownership by showing initiative, acting conscientiously, and putting team results above individual accomplishments. - Demonstrates Growth Mindset through resilience, expansive thinking, and curiosity. - Works collaboratively by demonstrating emotional intelligence, positive energy, and the ability to work effectively in teams. 💰 Compensation & Benefits Salary Range: $66,560 - $80,000 per year Benefits: - Competitive salary and a comprehensive benefits package. Working Hours: Full-time, 40 hours per week. 📌 Applicant Insights 🔍 Company Context Industry: Civic and Social Organizations Company Size: 11-50 employees Founded: 2007 Company Description: - The Center for NYC Neighborhoods promotes and protects affordable homeownership to build strong, thriving communities. - It meets diverse needs of homeowners by offering free, high-quality housing counseling and services, coordinating a network of service providers, and providing free or low-cost loans for homeownership. - The Center supports and expands homeownership across New York by developing programs that focus on underserved communities and working with the city and state to expand protections for New Yorkers. Company Specialties: - Affordable Homeownership - Housing Counseling - Community Development - Nonprofit Services Company Website: cnycn.org 📊 Role Analysis Career Level: Program Manager-level Reporting Structure: Reports directly to the Director of Marketing and Communications. Work Arrangement: On-site, full-time, 40 hours per week. Growth Opportunities: - Potential to grow within the Marketing and Communications department or explore other roles within the organization as the Center expands its programs and services. - Opportunities to work on high-impact projects and initiatives that directly impact New York City homeowners and communities. Location & Work Environment Office Type: On-site, with a physical office location in New York, New York. Office Location(s): 17 Battery Place, New York, New York 10004 Geographic Context: - Located in the heart of New York City, with easy access to public transportation and various amenities. - Surrounded by diverse neighborhoods, offering a vibrant and multicultural work environment. Work Schedule: - Standard full-time work schedule, with flexibility for occasional remote work or adjusted hours as needed. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager. 3. In-person or virtual interview with the hiring manager and other team members. 4. Final interview with senior leadership. Key Assessment Areas: 1. Communication skills and ability to tailor messages for diverse audiences. 2. Storytelling and content creation abilities. 3. Understanding of social media platforms and digital marketing strategies. 4. Cultural competency and ability to work effectively with diverse communities. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Showcase your understanding of affordable homeownership issues and the Center's mission. 3. Demonstrate your ability to create engaging content and manage social media platforms. 4. Prepare examples of your past work that showcase your storytelling, graphic design, and multimedia skills. 5. Research the Center's programs and services to show your enthusiasm for the role and organization. ATS Keywords: Digital Content, Social Media Management, Graphic Design, Storytelling, Marketing Communications, Nonprofit, Homeownership, Community Development, New York City 🛠 Tools & Technologies - Adobe Creative Suite (Premiere, After Effects, Media Encoder, Illustrator, Photoshop, Lightroom) - Google Suite (Google Docs, Sheets, Slides, Meet) - Microsoft Office (Word, Excel, PowerPoint, Outlook) - Social media platforms (Facebook, Instagram, Twitter, LinkedIn) - Content management systems (CMS) and project management tools (Asana, Trello, Monday.com) - Video and audio editing software (Audacity, iMovie, Final Cut Pro) - Graphic design tools (Canva, PicMonkey, Snappa) 👔 Cultural Fit Considerations Company Values: - Commitment to affordable homeownership and community development. - Collaboration and partnership with diverse stakeholders. - Innovation and continuous learning. - Accountability and transparency. - Empowerment and support for employees. Work Style: - Collaborative and team-oriented, with a strong focus on cross-functional collaboration. - Results-driven and data-informed, with a commitment to continuous improvement. - Adaptable and responsive to changing priorities and deadlines. - Committed to the Center's mission and values, with a passion for serving New York City communities. Self-Assessment Questions: 1. How do your personal values align with the Center's mission and values? 2. Can you provide an example of a time when you had to adapt to a significant change in priorities or deadlines, and how did you handle it? 3. How do you approach working with diverse communities, and can you share an example of a successful collaboration with a community different from your own? 4. How do you ensure that your content is accessible and inclusive for all audiences? 🛑 Potential Challenges 1. Workload Management: Balancing multiple projects and deadlines, with a focus on prioritizing and time management. 2. Stakeholder Communication: Coordinating with various teams and stakeholders, both internally and externally, to ensure consistent messaging and brand management. 3. Budget Constraints: Working within a budget to maximize the impact of marketing and communications efforts. 4. Rapidly Evolving Landscape: Keeping up-to-date with new social media trends, tools, and best practices in the nonprofit sector. 📈 Similar Roles Comparison 1. Digital Marketing Specialist: Focuses more on paid advertising and SEO/SEM strategies, with less emphasis on content creation and storytelling. 2. Community Manager: Primarily responsible for community engagement and customer support, with less focus on content creation and marketing strategy. 3. Graphic Designer: Specializes in visual design and branding, with less emphasis on storytelling, social media management, and marketing strategy. 📝 Sample Projects 1. Storytelling Campaign: Develop a multimedia campaign highlighting the success stories of homeowners who have benefited from the Center's programs and services. 2. Social Media Awareness Campaign: Create a series of engaging posts and graphics to raise awareness about affordable homeownership issues and the Center's mission and programs. 3. Annual Conference Content: Develop content for the Center's annual conference, including speaker presentations, panel discussions, and promotional materials. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing affordable homeownership in New York City, and how does this role contribute to addressing them? 2. How does the Center measure the success of its marketing and communications efforts, and how can this role impact those metrics? 3. Can you describe a time when you had to pivot or adapt your content strategy due to changes in audience engagement or feedback, and how did you approach it? 4. How does the Center support the professional growth and development of its employees, particularly in the Marketing and Communications department? 5. What are the most important qualities you look for in a Digital Content Manager, and how do you see this role fitting into the broader marketing and communications strategy for the Center? 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: Digital Content Manager 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare examples of your past work that showcase your storytelling, graphic design, and multimedia skills. 4. Research the Center's programs and services to show your enthusiasm for the role and organization. 5. Follow up with the hiring manager one week after your application to express your interest and inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.