📌 Core Information
🔹 Job Title: Digital Content Manager
🔹 Company: Commonwealth Bank
🔹 Location: Sydney, NSW - CBP South, 11 Harbour Street
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing digital experiences across CommBank's digital platforms
- Collaborating with cross-functional teams to deliver project investments and enhance customer experience
- Identifying opportunities for improving organic performance and driving growth
- Leveraging expertise in SEO, data analysis, and customer experience to optimize web experiences
ASSUMPTION: This role requires a balance of technical SEO skills, data analysis, and strong communication to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement SEO strategies to improve organic performance and drive growth
✅ Collaborate with cross-functional teams to optimize digital experiences and enhance customer journeys
✅ Analyze data to identify trends, opportunities, and areas for improvement in web performance
✅ Monitor and optimize site performance, ensuring timely resolution of issues and maintenance of optimal performance
✅ Manage website projects and initiatives, including content marketing strategy, CRO opportunities, and on-page optimizations
✅ Address the role of AI in SEO, considering market fluctuations, competitor analysis, and tech-stack deployments
ASSUMPTION: This role involves a mix of strategic planning, hands-on optimization, and stakeholder management, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: Proven experience (5-10 years) in SEO, with a focus on large websites and data analysis
Required Skills:
- Expertise in SEO best practices, tools, and techniques
- Strong data analysis skills and proficiency in relevant tools (e.g., Google Analytics, Adobe Analytics)
- Excellent communication and stakeholder management skills
- Proven ability to influence stakeholders and drive change
- Strong project management skills and experience managing multiple projects simultaneously
Preferred Skills:
- Experience with AI and machine learning in SEO
- Familiarity with Adobe Experience Manager (AEM) or similar content management systems
- Knowledge of Agile methodologies
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (based on experience and market rates for SEO managers in Sydney)
Benefits:
- Competitive benefits package, including superannuation contributions
- Flexible work arrangements and hybrid work options
- Learning and development opportunities
- Employee share purchase plan
Working Hours: Full-time position, with standard business hours (flexibility available for the right candidate)
ASSUMPTION: The salary range is estimated based on market rates for SEO managers in Sydney with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. The Commonwealth Bank is Australia's leading provider of financial services, offering a wide range of products and services to retail, business, and institutional customers.
Company Size: 10,001+ employees. As a large organization, the Commonwealth Bank offers numerous opportunities for career growth and development.
Founded: 1911. The bank has a rich history and a strong reputation in the Australian market.
Company Description:
- Australia's leading provider of financial services
- Offers a full range of financial services, including retail, premium, business, and institutional banking, funds management, superannuation, insurance, investment, and sharebroking products and services
- Committed to innovation and digital transformation
Company Specialties:
- Retail banking
- Business banking
- Institutional banking
- Funds management
- Insurance
- Investment and sharebroking services
Company Website: www.commbank.com.au
ASSUMPTION: The Commonwealth Bank is a large, established organization with a strong brand and a diverse range of products and services.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for career growth within the marketing and digital teams.
Reporting Structure: The Digital Content Manager reports directly to the Head of Digital Content.
Work Arrangement: On-site, with potential for hybrid work arrangements for the right candidate.
Growth Opportunities:
- Progression to senior roles within the marketing and digital teams
- Expansion into related fields, such as content strategy or digital product management
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers opportunities for career growth and development within the marketing and digital teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities.
Office Location(s): Sydney CBD, with additional offices across Australia.
Geographic Context:
- Sydney is Australia's largest city and a major financial hub
- The CBD is a vibrant, multicultural area with numerous amenities and attractions
- Easy access to public transportation, including trains, buses, and ferries
Work Schedule: Standard business hours, with flexibility available for the right candidate.
ASSUMPTION: The Sydney CBD location offers a dynamic, multicultural work environment with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final round interview with the team or stakeholders
Key Assessment Areas:
- SEO expertise and technical skills
- Data analysis and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's digital transformation initiatives
- Prepare examples of your SEO strategies and their impact on organic performance
ATS Keywords: SEO, digital content, organic performance, data analysis, stakeholder management, customer experience, digital transformation
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.
- Content management systems: Adobe Experience Manager (AEM), WordPress, etc.
- Project management tools: JIRA, Asana, Trello, etc.
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the projects being undertaken.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Respectful
- Accountable
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Customer-centric
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in SEO?
- Can you provide an example of a time when you had to influence stakeholders to drive change in SEO strategy?
- How do you prioritize and manage multiple projects simultaneously?
ASSUMPTION: The Commonwealth Bank values a customer-focused, collaborative, and innovative work culture.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest trends and best practices in SEO, particularly in relation to AI and machine learning
- Addressing legacy systems and processes that may hinder digital transformation efforts
- Working in a large, matrixed organization with numerous teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a customer-centric approach.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position places a greater emphasis on collaboration and stakeholder management
- As a large financial institution, the Commonwealth Bank offers more extensive resources and opportunities for career growth than smaller organizations
- This role offers a unique opportunity to work on high-impact projects and initiatives within the digital transformation agenda
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on optimization, and stakeholder management, making it an attractive opportunity for experienced SEO professionals.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a major product launch
- Optimizing the content and structure of a large website to improve organic performance and user experience
- Conducting a technical SEO audit and addressing identified issues to enhance site performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of expertise required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader digital transformation agenda, and what are the key milestones for the next 12-24 months?
- What opportunities are there for professional development and growth within the marketing and digital teams?
- How does the hiring manager envision this role evolving over time, as the digital landscape continues to evolve?
- What are the key challenges facing the digital content team, and how can this role help address them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the broader digital transformation agenda.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Commonwealth Bank's Sidekick portal
- Tailor your resume to highlight your SEO experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the company's digital transformation initiatives
- Prepare examples of your SEO strategies and their impact on organic performance
- Follow up with HR Direct on 1800 989 696 if you require additional support
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
