Digital Content Manager

📌 Core Information

🔹 Job Title: Digital Content Manager

🔹 Company: Shaw Industries

🔹 Location: Shaw Plant 52, 1100 Riverbend Road, Dalton, GA 30721 USA

🔹 Job Type: Full-Time

🔹 Category: Digital Content, Management

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team dedicated to producing high-quality digital content
• Collaborating with Shaw’s brands across the enterprise to develop visual strategies
• Managing the department's budget and project timelines
• Overseeing the creation of digital assets, collaborating with both internal and external partners

ASSUMPTION: This role requires a balance of creative and management skills, with a focus on leading a team to produce high-quality visual content that aligns with brand standards and marketing objectives.

📋 Key Responsibilities

✅ Coach and develop a team of digital imaging specialists and pre-media scan technicians

✅ Oversee the production of high-quality digital content, including photography, videography, and room scene renderings

✅ Manage the process of scanning, color correcting images, and cropping

✅ Develop and implement workflows for efficient content creation

✅ Oversee the production of compelling room scenes that showcase flooring products in realistic settings

✅ Continuously assess and improve content production processes

✅ Stay updated on industry trends, tools, and technologies

✅ Coordinate with cross-functional teams to ensure alignment on project goals and timelines

✅ Conduct quality checks on all visual materials before uploading in the digital asset management system

✅ Work with internal and external partners to ensure that all sourced content meets company standards

✅ Assist brand marketing with naming conventions and storage/retrieval procedures for digital assets

✅ Develop, manage, and maintain the department's budget

✅ Manage multiple projects simultaneously, ensuring timely delivery of content while adhering to budget constraints

ASSUMPTION: This role involves a mix of creative, technical, and management tasks, requiring strong leadership and organizational skills.

🎯 Required Qualifications

Education: Bachelor’s degree in graphic arts or a related field

Experience: 3+ years of experience in a related field

Required Skills:

• Proven leadership and team management skills
• Strong proficiency in Adobe Creative Suite, particularly Photoshop, InDesign, and Illustrator
• Basic understanding of color management software
• Ability to work onsite in an office environment

Preferred Skills:

• 1+ year of experience leading a team

ASSUMPTION: Candidates with a strong background in digital content creation and management, along with proven leadership skills, are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-level digital content management role in the United States)

Benefits:

• Medical, dental, and vision insurance
• Life insurance and disability coverage
• Tuition reimbursement
• Employee assistance program
• Health savings account
• Paid time off and parental leave
• 401K and retirement plans
• Product discounts for employees
• Adoption assistance
• Shaw Family Health Center (Dalton, GA, and Cartersville, GA locations)

Working Hours: 8-hour non-rotating shift, hours fall within the punch day, observed calendar, shift starts AM

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level digital content management role in the United States. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Shaw Industries is a leading provider of flooring and surface solutions, serving residential, commercial, and outdoor environments. It operates as a subsidiary of Berkshire Hathaway, with over $6 billion in annual sales and 18,000 associates worldwide.

Company Size: Shaw Industries has 10,001+ employees, making it a large enterprise with a significant presence in the flooring industry.

Founded: Shaw Industries was founded in 1967 and is headquartered in Dalton, Georgia.

Company Description:

• Shaw Industries offers a wide range of flooring products, including carpet, hardwood, laminate, vinyl, tile, stone, and turf.
• The company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs.
• Shaw Industries is committed to innovation, operational excellence, and creating differentiated customer experiences through its expansive portfolio of brands.

Company Specialties:

• Flooring solutions
• Surface solutions
• Brand management
• Product development
• Marketing and merchandising

Company Website: shawfloors.com

ASSUMPTION: Shaw Industries is a well-established company with a strong presence in the flooring industry, offering a wide range of products and services to both residential and commercial customers.

📊 Role Analysis

Career Level: Mid-level management role, with opportunities for growth and development within the company.

Reporting Structure: The Digital Content Manager reports directly to the Director of Digital Content.

Work Arrangement: This role requires on-site work at the Shaw Plant 52 location in Dalton, Georgia.

Growth Opportunities:

• Advancement to a senior-level management role within the digital content team
• Expansion into other areas of the business, such as product development or brand management
• Potential relocation to other Shaw Industries facilities or offices, depending on business needs and personal preferences

ASSUMPTION: This role offers opportunities for career growth and development within Shaw Industries, with potential advancement to senior-level positions or expansion into other areas of the business.

🌍 Location & Work Environment

Office Type: Shaw Plant 52 is a dedicated facility for the production and management of digital content, with a creative and collaborative work environment.

Office Location(s): Shaw Plant 52, 1100 Riverbend Road, Dalton, GA 30721 USA

Geographic Context:

• Dalton, Georgia, is located in the northwest corner of the state, approximately 90 miles northwest of Atlanta.
• The area is known for its rich history in the textile industry and offers a mix of urban and rural environments.
• Dalton is home to a diverse population, with a cost of living that is generally lower than the national average.

Work Schedule: This role follows an 8-hour non-rotating shift, with hours falling within the punch day and an observed calendar. The shift starts in the morning.

ASSUMPTION: The work environment at Shaw Plant 52 is dedicated to digital content production and management, with a focus on creativity, collaboration, and innovation. The location in Dalton, Georgia, offers a mix of urban and rural environments, with a lower cost of living than the national average.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Shaw Industries careers portal
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Creative and technical skills in digital content production and management
• Leadership and team management abilities
• Problem-solving and decision-making skills
• Adaptability and willingness to learn new tools and technologies
• Alignment with Shaw Industries' company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your work, such as portfolio pieces or case studies, to demonstrate your creative and technical abilities
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and decision-making skills
• Research Shaw Industries and the digital content team to show your enthusiasm for the role and understanding of the company's mission and values

ATS Keywords: Digital Content Management, Team Leadership, Color Correction, Image Preparation, Adobe Creative Suite, Project Management, Budget Management, Creative Development, Workflow Implementation, Quality Assurance, Cross-Functional Collaboration

ASSUMPTION: The application process for this role involves a combination of online submission, phone or video screening, and in-person or video interviews. Successful candidates will demonstrate strong creative and technical skills, leadership abilities, and a strong fit with Shaw Industries' company culture and values.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Color management software (e.g., Adobe Bridge, ColorSync)
• Digital asset management systems (e.g., Adobe Experience Manager, Canto DAM)
• Project management tools (e.g., Asana, Trello, JIRA)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: This role requires proficiency in Adobe Creative Suite, with a focus on Photoshop, InDesign, and Illustrator. Familiarity with color management software, digital asset management systems, and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to learning
• Customer-focused and responsive

Self-Assessment Questions:

• How do you approach leading and developing a team of digital imaging specialists and pre-media scan technicians?
• Can you describe your experience working with color management software and ensuring that all visual materials meet technical specifications and brand standards?
• How do you balance creative and technical aspects of digital content production and management?

ASSUMPTION: Shaw Industries values a customer-focused, innovative, collaborative, and accountable work environment. Successful candidates will demonstrate a strong fit with these values and be able to thrive in a creative and collaborative team setting.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing multiple projects and deadlines while adhering to budget constraints
• Keeping up with industry trends, tools, and technologies in a rapidly evolving digital landscape
• Working on-site in an office environment, which may require flexibility in scheduling and availability

ASSUMPTION: This role presents several challenges, including managing a team with varying levels of experience, balancing multiple projects and deadlines, staying current with industry trends, and working on-site in an office environment. Successful candidates will be able to overcome these challenges and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Digital Content Manager vs. Digital Marketing Manager: Both roles focus on creating and managing digital content, but the Digital Marketing Manager role is more focused on marketing strategies, campaign management, and customer engagement.
• Industry-specific context: The flooring industry is highly competitive, with a strong focus on product innovation, branding, and customer experience. Digital content plays a critical role in showcasing products and engaging customers.
• Career path comparison: The Digital Content Manager role can serve as a stepping stone to senior-level management positions within the digital content team or expansion into other areas of the business, such as product development or brand management.

ASSUMPTION: The Digital Content Manager role is similar to other digital content and marketing roles, with a focus on creating and managing high-quality visual content. However, the specific industry context, career path, and required skills may vary depending on the organization and its goals.

📝 Sample Projects

• Leading a team to create a comprehensive library of high-quality product images and videos for a new flooring collection
• Developing and implementing a workflow for efficient color correction and image editing using Adobe Creative Suite
• Overseeing the production of compelling room scenes that showcase flooring products in realistic settings, utilizing design principles to enhance aesthetic appeal

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Digital Content Manager role, with a focus on leading a team, managing workflows, and creating high-quality visual content.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital content team?
• How does the digital content team collaborate with other departments, such as product development, merchandising, and marketing?
• What are the biggest challenges facing the digital content team currently, and how can this role help address them?
• How does Shaw Industries support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These key questions help applicants better understand the team dynamics, collaboration, challenges, and growth opportunities within the digital content team and Shaw Industries as a whole.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or case studies demonstrating your creative and technical abilities in digital content production and management
• Research Shaw Industries and the digital content team to show your enthusiasm for the role and understanding of the company's mission and values
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.