📌 Core Information
🔹 Job Title: Digital Content Manager
🔹 Company: Chicken Ranch Casino Resort
🔹 Location: Jamestown, California
🔹 Job Type: Full Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic digital content planning and execution
- Cross-platform content management (social, web, search, etc.)
- Data-driven decision making and analytics
- Team leadership and collaboration
- Brand elevation and guest engagement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities.
📋 Key Responsibilities
✅ Lead the development and execution of comprehensive digital content strategies
✅ Manage and execute various digital marketing campaigns across multiple mediums
✅ Create and manage visually appealing content using design tools
✅ Oversee the planning, creation, and scheduling of social media content calendars
✅ Utilize data analytics to inform content strategies and campaign adjustments
✅ Collaborate with cross-functional teams to ensure marketing strategies integrate with business objectives
✅ Stay informed about emerging digital marketing technologies and industry best practices
ASSUMPION: This role involves a high degree of autonomy and requires strong self-management skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Communications, Business Management, or a related field
Experience: 2+ years in a marketing role with a comprehensive understanding of marketing strategies and campaigns
Required Skills:
- Proven expertise in setting up and optimizing Google Search campaigns
- Strong analytical skills with a data-driven approach to marketing decision-making
- Proficient in Windows and Microsoft Office Suite
- Solid experience in managing social media platforms and campaigns
- Knowledge of A/B and multivariate experiments, landing page optimization, and user funnel optimization
Preferred Skills:
- Experience in the gaming or entertainment industry
- Advanced knowledge of Google AdWords and other digital advertising platforms
- Proficiency in creative design with experience using Adobe Creative Suite
- Knowledge of HTML, CSS, and JavaScript
ASSUMPION: Candidates should have a strong portfolio showcasing their digital marketing and design skills.
💰 Compensation & Benefits
Salary Range: $75,000.00 - $95,000.00 Salary/year
Benefits:
- Competitive wages
- Comprehensive benefits package
- Ample opportunities to grow
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the region.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos
Company Size: 501-1,000 employees
Founded: 1985
Company Description:
- Owned and operated by the Chicken Ranch Rancheria of Me-Wuk Indians of California
- In operation since 1985, with expansion plans for 2024
- Seeking highly motivated and career-driven individuals to join the team
Company Specialties:
- Table Games
- Slots
- Machines
- Gaming
- Bingo
- Smoke-Free
- Restaurant
- Café
- The Roost
- Ranch House Restuarant
- Escape
- Cluck Yeah
- Hospitality
- EV Station
- Dog Park
- Valet
- Casino
- Resort
- Chicken and entertainment
Company Website: https://www.chickenranchcasinoresort.com
ASSUMPTION: Working at Chicken Ranch Casino Resort offers a unique blend of entertainment, gaming, and hospitality experiences.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Creative & Advertising team
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career advancement within the marketing department
- Expansion of the casino resort in 2024, offering new opportunities
- Training and development opportunities to enhance digital marketing skills
ASSUMPTION: This role offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Casino resort
Office Location(s): Jamestown, California
Geographic Context:
- Jamestown is a small city in Tuolumne County, California
- Known for its historic gold mining roots and scenic beauty
- Offers a mix of urban and rural living
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for special events
ASSUMPTION: The work environment is dynamic, with a mix of office and on-site responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the department head
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise
- Data analysis and interpretation skills
- Creativity and design skills
- Teamwork and collaboration abilities
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your digital marketing and design projects
- Research the company and be prepared to discuss their expansion plans
- Practice common digital marketing interview questions
ATS Keywords: Digital Marketing, Content Creation, Social Media Management, Data Analytics, SEO, SEM, Google AdWords, Adobe Creative Suite, HTML, CSS, JavaScript
ASSUMPTION: Applicants should tailor their application materials to include these relevant keywords.
🛠️ Tools & Technologies
- Google Analytics
- Google AdWords
- Google Search Console
- Adobe Creative Suite
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- SEO and SEM tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should have experience with these tools and be willing to learn new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Fun-loving and ambitious
- Teamwork and collaboration
- Hospitality and guest-focused
- Innovation and continuous improvement
Work Style:
- Fast-paced and dynamic
- Creative and strategic
- Data-driven and analytical
- Team-oriented and collaborative
Self-Assessment Questions:
- Do you enjoy working in a fast-paced, dynamic environment?
- Are you comfortable with data-driven decision-making and analytics?
- Do you have strong creative and strategic skills?
- Are you a team player with excellent communication abilities?
ASSUMPTION: Applicants should assess their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- Work-life balance may be challenging due to the nature of the role and special events
- The role may require occasional on-call or weekend work
- Working in a casino environment may present unique challenges and distractions
- Applicants may face competition from experienced digital marketing professionals
ASSUMPTION: Applicants should carefully consider these potential challenges before accepting the role.
📈 Similar Roles Comparison
- This role is unique to the casino resort industry, with a focus on entertainment and hospitality
- Similar roles in other industries may include Digital Marketing Manager, Content Strategist, or Social Media Manager
- Career paths may vary depending on the industry and company size
ASSUMPTION: Applicants should research similar roles in other industries to better understand the digital marketing landscape.
📝 Sample Projects
- Developing and executing a comprehensive digital content strategy for a new casino resort expansion
- Managing and optimizing social media campaigns to increase engagement and reach
- Collaborating with cross-functional teams to create visually appealing content for various marketing channels
ASSUMPTION: Applicants should be prepared to discuss their relevant digital marketing projects and achievements.
❓ Key Questions to Ask During Interview
- What are the primary goals for the digital content strategy in the next 12-24 months?
- How does this role fit into the overall marketing and business strategy?
- What are the most significant challenges facing the digital marketing team currently?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially for this role?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Chicken Ranch Casino Resort careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your digital marketing and design projects
- Research the company and be prepared to discuss their expansion plans
- Practice common digital marketing interview questions
- Follow up with the hiring manager one week after your interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
