Digital Content Manager

📌 Core Information

🔹 Job Title: Digital Content Manager

🔹 Company: Organizational Development Resource Group

🔹 Location: Arlington, VA

🔹 Job Type: On-site

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital media/marketing strategies for the Defense Security Cooperation Agency (DSCA)
• Managing DSCA's online presence and driving online traffic to their website and social media platforms
• Creating engaging content for various digital platforms, including websites, blog posts, social media, and email marketing campaigns
• Collaborating with cross-functional teams to co-develop original content and campaign-related materials
• Monitoring and analyzing digital media performance to ensure alignment with DSCA's goals

ASSUMPTION: This role requires a high level of creativity, analytical skills, and passion for leveraging digital channels to engage targeted audiences and achieve DSCA's objectives.

📋 Key Responsibilities

✅ Develop and implement comprehensive digital media/marketing strategies to achieve business objectives

✅ Create engaging and informative content for websites, blog posts, online press releases, podcasts, social media, and email marketing campaigns

✅ Manage end-to-end digital projects and coordinate audio/visual campaigns for DSCA

✅ Establish and maintain DSCA’s web presence and design to boost awareness of the agency’s activities

✅ Maintain a consistent and appropriate presence through select social media outlets

✅ Aggregate and disseminate news stories relevant to the broader U.S. Security Cooperation enterprise and international affairs community

✅ Monitor and analyze website and digital media/marketing performance using tools such as Google Analytics and social media analytics

✅ Work with multiple teams across the organization to co-develop original and campaign-related content

✅ Produce comprehensive monthly performance reports for deployed social media campaigns

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various levels of the organization.

🎯 Required Qualifications

Education: Bachelor’s degree in digital media, marketing, communications, or a related discipline

Experience: Two (2) years or more of documented experience working as a digital media and communications specialist at a news media, university, USG agency, public relations firm, or advertisement/marketing agency

Required Skills:

• Proven work experience in providing creative, impactful, results-driven digital media, and communications solutions
• Proven knowledge with the application of visual communication principles; the development and application of quantitative benchmarks and statistical analytical tools; and the development and execution of social media platform campaigns usage
• Proven work experience in writing for public audiences, preferably for digital mediums
• Proficiency in Microsoft Suite applications (Outlook, Word, Excel, SharePoint, and PowerPoint) and a strong working knowledge of concepts and tools used in Adobe Creative Suite or a similar suite of graphic design tools

Preferred Skills:

• Experience working with government agencies or in the public sector
• Familiarity with the U.S. Security Cooperation enterprise and international affairs community

ASSUMPTION: Candidates with relevant experience in digital media, marketing, or communications, along with a strong portfolio showcasing their skills, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $130,000 per year (based on the provided range and industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time, Monday through Friday, with some flexibility for project demands

ASSUMPTION: The provided salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as contract-specific affordability, education, knowledge, skills, competencies, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Organizational Development Resource Group (ODRG) operates in the business consulting and services sector, providing professional services to organizations within DoD, Federal, Commercial, and non-profit sectors.

Company Size: ODRG is a small company with 11-50 employees, offering a collaborative and flexible work environment.

Founded: ODRG was founded in 2004 and has since grown to provide management consulting and administrative support services to various organizations.

Company Description:

• ODRG assists customers with strategic direction, implementation, and evaluation efforts to optimize their workforce and enhance organizational effectiveness, process efficiency, and cost savings.
• The company fosters a winning culture of solution creators built on innovation, collaboration, flexibility, and work-life balance.
• ODRG is committed to affording equal employment opportunities to individuals with disabilities, as defined by the Americans with Disabilities Act.

Company Specialties:

• Organizational Change Management
• Human Capital Management
• Training Development and Facilitation
• Strategic Communication
• Program/Project Management
• Information Technology

Company Website: http://www.odrgllc.com

ASSUMPTION: ODRG's small size and focus on collaboration may provide opportunities for close-knit teamwork and direct impact on the organization's success.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital media, marketing, or communications.

Reporting Structure: The Digital Content Manager will report directly to the client's Front Office or Strategic Outreach program(s) and work closely with various teams across the organization.

Work Arrangement: This is an on-site position, requiring candidates to live in or relocate to the Arlington, VA metropolitan area and work in the client's office 100% of the time.

Growth Opportunities:

• Expanding skills and expertise in digital media and marketing within the defense and security cooperation sector
• Potential career advancement within ODRG or the broader defense industry
• Opportunities to work on high-impact projects and contribute to U.S. national security and foreign policy objectives

ASSUMPTION: This role offers growth opportunities through skill development, project exposure, and potential career advancement within the organization or the broader defense industry.

🌍 Location & Work Environment

Office Type: On-site, collaborative office culture

Office Location(s): Arlington, VA

Geographic Context:

• Arlington, VA is part of the Washington, D.C. metropolitan area, offering a mix of urban and suburban living with easy access to cultural attractions, restaurants, and outdoor recreation.
• The area has a humid subtropical climate, with hot, humid summers and generally mild winters.
• Arlington is home to many government agencies, defense contractors, and technology companies, providing ample networking opportunities.

Work Schedule: Full-time, Monday through Friday, with some flexibility for project demands

ASSUMPTION: The on-site work arrangement and collaborative office culture may foster strong teamwork and direct communication among team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with hiring manager and/or team members
• Background check and security clearance processing
• Job offer and onboarding

Key Assessment Areas:

• Digital media and marketing skills and experience
• Creativity and problem-solving abilities
• Analytical and data-driven mindset
• Collaboration and communication skills
• Alignment with ODRG's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your digital media and marketing achievements
• Demonstrate your understanding of the U.S. Security Cooperation enterprise and international affairs community
• Prepare questions to ask during the interview to showcase your interest in the role and company

ATS Keywords: Digital media, marketing, content creation, social media management, data analysis, project management, web design, public relations, graphic design, video production, email marketing, audience engagement, performance monitoring, collaboration, creative thinking, Defense Security Cooperation Agency (DSCA), U.S. Security Cooperation enterprise, international affairs community

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and company.

🛠️ Tools & Technologies

• Microsoft Suite (Outlook, Word, Excel, SharePoint, PowerPoint)
• Adobe Creative Suite or similar graphic design tools
• Google Analytics
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Flexibility
• Work-life balance

Work Style:

• Creative and strategic thinking
• Strong analytical and data-driven mindset
• Effective communication and collaboration skills
• Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

• Do I have a strong passion for leveraging digital channels to engage targeted audiences and achieve organizational objectives?
• Am I comfortable working in a collaborative, on-site office environment and able to commute to Arlington, VA daily?
• Do I possess strong project management skills and the ability to work effectively with various levels of the organization?

ASSUMPTION: Candidates who align with ODRG's company values and work style, and who can answer the self-assessment questions affirmatively, will be strong fits for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with government agencies and their specific regulations and requirements
• Keeping up with the latest trends and best practices in digital media and marketing
• Adapting to changes in priorities or project scope

ASSUMPTION: Candidates should be prepared to manage multiple projects and deadlines, work effectively with government agencies, and adapt to changes in priorities or project scope in this role.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Content Strategist, but with a focus on the defense and security cooperation sector
• Unlike other digital media and marketing roles, this position requires an active Secret Clearance and experience working with government agencies
• Career paths for this role may include advancement to senior digital media and marketing positions within the defense industry or related sectors

ASSUMPTION: Candidates should compare this role to similar digital media and marketing positions, but be aware of the unique requirements and career path opportunities specific to this field.

📝 Sample Projects

• Developing and implementing a comprehensive digital media/marketing strategy for a new product launch within the defense industry
• Creating engaging content for a government agency's website and social media platforms to raise awareness of its services and initiatives
• Managing a team to produce a series of videos showcasing the benefits of a particular defense technology or system

ASSUMPTION: Candidates should be prepared to provide specific examples of their digital media and marketing achievements and how they align with the responsibilities and requirements of this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Defense Security Cooperation Agency (DSCA) and how this role fits into it?
• How does ODRG support the growth and development of its employees, particularly in this role?
• What are the most significant challenges facing the DSCA currently, and how would this role contribute to addressing them?
• How does ODRG foster a collaborative and innovative work environment, and what opportunities are there for collaboration with other teams or departments?
• What is the typical career path for someone in this role, and what opportunities are there for growth and advancement within ODRG or the broader defense industry?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and company, and to gain insights into the work environment and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching the Defense Security Cooperation Agency (DSCA), ODRG, and the U.S. Security Cooperation enterprise and international affairs community
• Prepare questions to ask during the interview to showcase your interest in the role and company
• Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.