Digital Content Manager

📌 Core Information

🔹 Job Title: Digital Content Manager

🔹 Company: Cuyana

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing content across Cuyana's e-commerce site
• Overseeing content launches and analyzing site performance data
• Collaborating with cross-functional teams to enhance user experience and conversion rates
• Identifying bottlenecks and inefficiencies in content workflows and implementing process improvements
• Conducting market research to track e-commerce trends and competitor initiatives

ASSUMPTION: This role requires a strong balance of analytical, project management, and communication skills. The ideal candidate will be comfortable working in a fast-paced, start-up environment and have a solid understanding of e-commerce platforms and analytics tools.

📋 Key Responsibilities

✅ Gather assets, copy, and product information to prepare and launch new products and collections

✅ Update homepage, navigation menus, and promotional elements to ensure efficient and accurate execution

✅ Coordinate with design, marketing, and merchandising teams to ensure cohesive, high-quality content

✅ Act as liaison among marketing, design, and technical teams, clarifying requirements and timelines

✅ Leverage Shopify, Google Analytics, and other web analytics tools to track user behavior, conversion rates, and site performance

✅ Produce dashboards and reports that provide actionable insights for stakeholders

✅ Partner with technical teams to enhance analytics tools for deeper site observability

✅ Identify bottlenecks and inefficiencies in content workflows and implement process improvements

✅ Conduct ongoing market research to track e-commerce trends and competitor initiatives

✅ Participate in user acceptance testing to ensure new features meet business expectations

ASSUMPTION: This role involves a mix of strategic planning, hands-on content management, and data analysis. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-3+ years of relevant e-commerce site content management and project management experience. Salesforce Commerce Cloud experience is a plus.

Required Skills:

• Proven ability to manage multiple projects with constant attention to detail
• Strong analytical and data-driven mindset
• Effective oral, presentation, and written communication skills
• Familiarity with project management methodologies and tools (Cuyana uses Asana)
• Knowledge of agile development processes (Cuyana uses JIRA to manage)
• Basic working knowledge of HTML, CSS, and UX design principles to build site content pages (preferred)
• Experience with Google Analytics and Shopify Analytics (preferred)

Preferred Skills:

• Experience with Salesforce Commerce Cloud
• Fluency in additional languages

ASSUMPTION: While a degree in a related field is preferred, Cuyana values relevant experience and transferable skills. Candidates with a strong portfolio and relevant work experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year

Benefits:

• Medical, dental, vision, life, and disability insurance
• Paid time off (PTO) and holiday pay
• Commuter benefit
• 401k with company match
• Bonus opportunities
• Generous employee discount

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Cuyana operates in a competitive market, focusing on high-quality, timeless products for the modern woman.

Company Size: 51-200 employees. As a mid-sized company, Cuyana offers a balance between the agility of a start-up and the resources of a larger organization.

Founded: 2011. Cuyana was founded with the mission to create fewer, better things, focusing on quality, simplicity, and sustainability.

Company Description:

• Cuyana is a vertically integrated, digitally native brand that designs, manufactures, and sells women's accessories and apparel.
• The company is committed to sustainability, using eco-friendly materials and ethical manufacturing practices.
• Cuyana's "Fewer, Better" philosophy guides its product design and business operations.

Company Specialties:

• Women's accessories and apparel
• Sustainable and ethical manufacturing
• E-commerce and digital marketing

Company Website: cuyana.com

ASSUMPTION: Cuyana's commitment to sustainability and ethical practices may attract candidates who share these values and are interested in contributing to a positive impact on the fashion industry.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career advancement within Cuyana's marketing and e-commerce teams.

Reporting Structure: The Digital Content Manager will report directly to the Head of E-commerce and collaborate closely with cross-functional teams, including marketing, design, merchandising, and technical teams.

Work Arrangement: Fully remote. Cuyana offers a flexible, remote work environment, allowing employees to balance their personal and professional lives.

Growth Opportunities:

• Advancement to a senior role within the marketing or e-commerce teams
• Expanding responsibilities to include additional channels or product categories
• Cross-functional collaboration and project management opportunities

ASSUMPTION: Cuyana's focus on growth and innovation creates opportunities for employees to develop new skills and take on additional responsibilities as the company expands.

🌍 Location & Work Environment

Office Type: Remote. Cuyana's remote work environment allows employees to work from the comfort of their own homes or co-working spaces.

Office Location(s): San Francisco, CA (headquarters)

Geographic Context:

• Cuyana's headquarters are located in San Francisco, CA, a major hub for the fashion and technology industries.
• The company's remote work environment allows employees to live and work anywhere in the United States.
• Cuyana's customer base is primarily located in the United States, with a growing international presence.

Work Schedule: Full-time (40 hours per week) with flexible scheduling. Cuyana offers a flexible work environment, allowing employees to balance their personal and professional responsibilities.

ASSUMPTION: Cuyana's remote work environment may appeal to candidates who value flexibility and work-life balance, as well as those who prefer to work from a home office or co-working space.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the Head of E-commerce or another senior leader
• Background check and reference check (if applicable)

Key Assessment Areas:

• Analytical and problem-solving skills
• Project management and organizational skills
• Communication and collaboration skills
• Cultural fit and alignment with Cuyana's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Cuyana's "Fewer, Better" philosophy and how it resonates with you
• Showcase your portfolio or examples of your work, if applicable
• Follow up with a thank-you note after your interview to reiterate your interest in the role and company

ATS Keywords: E-commerce, content management, project management, Google Analytics, Shopify, HTML, CSS, UX design, data analysis, team collaboration, market research, process improvement, communication, agile development, dashboard production, user acceptance testing

ASSUMPTION: Cuyana's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong understanding of e-commerce and a passion for Cuyana's products and brand.

🛠️ Tools & Technologies

• Shopify (e-commerce platform)
• Google Analytics (web analytics)
• Asana (project management)
• JIRA (agile project management)
• HTML, CSS (web development)
• Additional tools and technologies may be required based on specific projects or initiatives

ASSUMPTION: Cuyana uses a variety of tools and technologies to support its e-commerce operations and content management processes. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Cultivate Community – be honest, inclusive, and always willing to lend a hand
• Create Excellence – be accountable, decisive, and drive for results
• Build & Evolve – be curious, look to push the status quo by bringing new solutions, and seek feedback along the way

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with a strong ability to prioritize and manage multiple projects
• Data-driven and analytical, with a focus on continuous improvement

Self-Assessment Questions:

• Do you embody Cuyana's "Fewer, Better" ethos in your personal and professional life?
• Are you comfortable working in a fast-paced, start-up environment and adapting to changing priorities?
• Do you thrive in collaborative, cross-functional teams and enjoy working with diverse stakeholders?

ASSUMPTION: Cuyana's company culture is built on a foundation of collaboration, innovation, and continuous improvement. Candidates who share these values and are passionate about Cuyana's products and mission are likely to be a strong fit for the company.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, start-up environment
• Balancing strategic planning and hands-on content management responsibilities
• Adapting to changing business needs and priorities
• Working remotely and maintaining strong communication and collaboration with distributed teams

ASSUMPTION: Cuyana's fast-paced, start-up environment can present unique challenges for candidates who prefer a more structured or predictable work environment. However, those who thrive in dynamic, adaptable settings are likely to find success in this role.

📈 Similar Roles Comparison

• Unlike traditional retail roles, this position focuses heavily on e-commerce and digital content management
• Candidates should have a strong understanding of e-commerce platforms, analytics tools, and digital marketing strategies
• This role offers opportunities for growth and career advancement within Cuyana's marketing and e-commerce teams

ASSUMPTION: While this role shares some similarities with traditional content management or marketing positions, its focus on e-commerce and digital platforms sets it apart from more traditional retail roles.

📝 Sample Projects

• Managing the launch of a new product collection, including gathering assets, copy, and product information, and coordinating with cross-functional teams
• Analyzing site performance data to identify trends and opportunities for improvement, and presenting actionable insights to stakeholders
• Implementing process improvements to streamline content workflows and enhance efficiency

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Digital Content Manager may be involved in. The specific projects and priorities will vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical content management workflow and how this role fits into the broader e-commerce strategy?
• How does Cuyana support the professional development and growth of its employees, particularly in the marketing and e-commerce teams?
• Can you provide examples of how Cuyana's "Fewer, Better" philosophy is applied to content management and e-commerce strategies?
• How does Cuyana approach remote work and collaboration, and what tools and resources are provided to support remote employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader e-commerce landscape. They also provide an opportunity for the candidate to demonstrate their cultural fit and alignment with Cuyana's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Cuyana's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, if applicable
• Follow up with a thank-you note after your interview to reiterate your interest in the role and company
• If selected for the final round, be prepared to present a project plan or other relevant materials that demonstrate your qualifications and approach to the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.