📌 Core Information
🔹 Job Title: Digital Content Manager
🔹 Company: Commonwealth Bank
🔹 Location: Sydney, NSW - CBP South, 11 Harbour Street
🔹 Job Type: Full-Time
🔹 Category: Digital & Content
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving personalised and engaging website experiences using data and SEO insights
- Collaborating with a hybrid team to deliver market-leading digital experiences for business customers
- Optimising content structure, user journeys, and overall user experience
- Writing and editing concise, customer-friendly content in line with digital style guides
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimisation of digital content.
📋 Key Responsibilities
✅ Interpret data, user research, and SEO insights to enhance content structure, user journeys, and overall user experience
✅ Write and edit concise, customer-friendly content in line with the digital style guide
✅ Design and publish content following digital best practice and accessibility guidelines in Adobe Experience Manager (AEM)
✅ Define, monitor, and measure key metrics and KPIs for continuous optimisation of customer experiences
✅ Support the delivery of targeted content activities and digital A/B testing in Adobe Target
✅ Collaborate with stakeholders and project teams to lead the optimisation of the business banking website and content experience
ASSUMPTION: This role requires a proactive and hands-on approach, with a clear focus on improving user experiences and driving customer engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in digital content, SEO, or a related role
Required Skills:
- Strong attention to detail and problem-solving skills
- In-depth SEO, analytics, digital marketing, and content writing/editorial experience
- Detailed working knowledge of Adobe Experience Manager (AEM) and the broader Adobe suite
- Experience with conversion optimisation platforms (such as Adobe Target and Adobe Analytics)
- Strong stakeholder management, oral, and written communication skills
- Experience working in an agile environment
Preferred Skills:
- Experience with Pega
- Familiarity with Adobe Audience Manager
ASSUMPTION: Candidates with a strong background in digital content, SEO, and analytics are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 120,000 per annum (Based on industry standards for a Digital Content Manager role in Sydney)
Benefits:
- Competitive salary and bonus structure
- Superannuation contributions
- Flexible working arrangements
- Employee share purchase plan
- Discounted financial products and services
Working Hours: Full-time position with flexible working hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1911 (as the Commonwealth Bank of Australia)
Company Description:
- Australia’s leading provider of financial services
- Offers a full range of financial services including retail, premium, business, and institutional banking, funds management, superannuation, insurance, investment, and sharebroking products and services
- Serves over 15 million customers and has over 800,000 shareholders
Company Specialties:
- Retail banking
- Business banking
- Wealth management
- Insurance
Company Website: www.commbank.com.au
ASSUMPTION: Commonwealth Bank is a large, established financial institution with a strong presence in Australia and a diverse range of financial services.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Head of Digital Business Content & Experience
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Progression to a senior content management role
- Expansion into related fields such as user experience or digital marketing
- Opportunities to work on high-impact projects and gain exposure to senior leadership
ASSUMPTION: This role offers opportunities for career growth and development within the digital content and experience management field.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology
Office Location(s): 11 Harbour Street, Sydney, NSW 2000
Geographic Context:
- Sydney is Australia's largest and most populous city
- Sydney CBD is a vibrant, multicultural hub with a thriving business district
- The office is located near public transportation, shopping, and dining options
Work Schedule: Standard business hours with flexible working arrangements
ASSUMPTION: The Sydney CBD location offers a dynamic and engaging work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- Face-to-face or video interview with the hiring manager and team members
- Assessment task or case study presentation
- Final interview with senior leadership
Key Assessment Areas:
- Data analysis and interpretation skills
- Content creation and editing abilities
- Digital marketing and SEO knowledge
- Stakeholder management and communication skills
- Problem-solving and decision-making capabilities
Application Tips:
- Tailor your resume to highlight relevant skills and experiences
- Prepare examples of your content creation and optimisation work
- Demonstrate your understanding of the role and the company's digital content strategy
- Showcase your ability to work collaboratively in a hybrid team environment
ATS Keywords: Digital Content, Content Manager, SEO, Adobe Experience Manager, AEM, Digital Marketing, Analytics, Conversion Optimisation, User Experience, Customer Journey, Stakeholder Management, Agile, Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and experiences through targeted examples and case studies.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Adobe Target
- Adobe Analytics
- Pega (preferred)
- Adobe Audience Manager (preferred)
ASSUMPTION: Candidates should have experience with Adobe Experience Manager and a willingness to learn and use other relevant tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Collaboration
- Accountability
- Innovation
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Customer-centric and focused on delivering exceptional experiences
Self-Assessment Questions:
- How do you approach data analysis and interpretation to inform content strategy?
- Can you provide an example of a time when you collaborated with stakeholders to improve user experiences?
- How do you stay up-to-date with digital marketing trends and best practices?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Commonwealth Bank's values and work style, with a particular emphasis on customer focus, collaboration, and data-driven decision making.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities
- Keeping up with the fast-paced nature of digital content and marketing trends
- Balancing data-driven decision making with creative content development
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: Candidates should be prepared to navigate the dynamic and sometimes challenging nature of digital content management in a large, complex organisation.
📈 Similar Roles Comparison
- Digital Content Manager vs. Content Strategist: The Content Strategist role may focus more on high-level strategy and less on day-to-day content creation and optimisation
- Digital Content Manager vs. UX Writer: The UX Writer role may focus more on creating clear and concise user interface text, while the Digital Content Manager role is more focused on broader content strategy and optimisation
- Career progression: Digital Content Manager roles can lead to senior content management positions, digital marketing management roles, or other related career paths within the digital content and experience management field
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to related positions in the digital content and marketing field.
📝 Sample Projects
- Conducting a content audit and developing a strategy to improve user engagement on the business banking website
- Designing and implementing A/B tests to optimise content performance and conversion rates
- Collaborating with stakeholders to create and publish targeted content campaigns in Adobe Experience Manager
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and case studies that demonstrate their skills and abilities in digital content management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital content and experience strategy for business banking customers?
- Can you describe the team structure and dynamics for the Digital Business Content & Experience Chapter?
- How does the company support the professional development and growth of employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does the company approach work-life balance and flexible working arrangements?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences in digital content, SEO, and analytics
- Prepare examples of your content creation and optimisation work to showcase during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
