📌 Core Information
🔹 Job Title: Digital Content Marketing Lead
🔹 Company: Nintendo of Europe SE
🔹 Location: Frankfurt am Main, Germany
🔹 Job Type: Temporary, Full-Time
🔹 Category: Marketing, Sales & Digital Business
🔹 Date Posted: 2025-04-17
🔹 Experience Level: Experienced (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Integrating digital channels into a harmonious marketing planning mix
- Converting business and marketing strategy into aligned multi-channel digital marketing plans
- Aligning and including digital marketing stakeholders in planning and execution processes
- Reacting swiftly to business decisions and ensuring effective communication
- Creating and maintaining a hub for digital content ideas, knowledge, and expertise
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in digital marketing to effectively manage and align various digital channels and stakeholders.
📋 Key Responsibilities
✅ Integrating all digital channels into harmonious digital marketing planning mix
✅ Converting the Nintendo of Europe business and marketing strategy into aligned multi-channel digital marketing plans
✅ Aligning and inclusion of all Nintendo of Europe channel and local digital marketing stakeholders within the digital content planning and execution process
✅ Reacting swiftly to business decisions and changing circumstances, ensuring effective communication to digital stakeholders
✅ Creating and maintain a hub for digital content ideas, knowledge, best practices, learnings, and expertise
✅ Conducting PDCA processes, ensuring performance in line with business strategy and objectives. Ensuring alignment over all digital teams
✅ Identify and communicate digital priority topics among teams and ensure handling as such
✅ Further integration of Direct-to-Consumer channels into overall digital planning
ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure all digital teams are aligned and performing optimally.
🎯 Required Qualifications
Education: Degree in Digital Media and/or Marketing or comparable education
Experience: Proven experience in digital channel marketing and channel management
Required Skills:
- Strong communication and team player skills
- Good understanding of consumer behaviour and related data
- Passionate about being on top of current marketing and digital media channels & trends
- Fluent written and spoken English language skills
Preferred Skills:
- Knowledge of and passion for Nintendo IP specifically
- Another European language or Japanese skills
- Experience in the video games industry
ASSUMPTION: While not explicitly stated, proficiency in digital marketing tools and platforms is likely required for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for experienced digital marketing professionals in Germany)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and creative work environment
Working Hours: Full-time (40 hours per week), with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, specifically video game development, publishing, and marketing
Company Size: Medium (501-1,000 employees), which offers a balance between a large corporate structure and a smaller, more agile environment
Founded: 1990, with a rich history and established brand in the video game industry
Company Description:
- Nintendo aims to deliver unique, intuitive entertainment experiences for everyone
- Manufactures and markets video game devices such as the Nintendo Switch™ family of systems
- Develops and operates applications for smart devices and collaborates with partners on various entertainment initiatives
Company Specialties:
- Video Games
- Video Game Publishing
- Video Game Marketing
- Consoles
- Handhelds
- Wii U
- Nintendo 3DS
- Public Relations
- Marketing
- Social Media
- Localization
- Translation
- Game Testing
- Programming
- Internationality
- and Nintendo Switch
Company Website: http://www.nintendo-europe.com
ASSUMPTION: Nintendo of Europe is a subsidiary of the global Nintendo company, focusing on the European market.
📊 Role Analysis
Career Level: Experienced (2-5 years), with opportunities for growth and advancement within the company
Reporting Structure: This role likely reports directly to the Marketing or Digital Marketing Director and may have supervisory responsibilities over digital marketing teams
Work Arrangement: On-site, with potential for hybrid or remote work depending on team needs and company policies
Growth Opportunities:
- Progression to a senior or management role within the digital marketing department
- Expansion into other areas of marketing or related fields within the company
- International opportunities within the global Nintendo organization
ASSUMPTION: Growth opportunities will depend on the candidate's performance, the company's needs, and the broader job market.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on creativity and collaboration
Office Location(s): Goldsteinstraße 235, Frankfurt am Main, Germany
Geographic Context:
- Frankfurt am Main is a major city in Germany, offering a vibrant cultural scene and a strong job market
- The city is well-connected by public transportation, making it easily accessible for commuters
- Frankfurt am Main is an international hub, with a diverse population and a strong business community
Work Schedule: Standard business hours with flexibility based on project needs and team collaboration
ASSUMPTION: The work environment is likely dynamic and fast-paced, reflecting the nature of the video game industry and the company's focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Communication and teamwork skills
- Problem-solving abilities and adaptability
- Alignment with Nintendo's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Demonstrate your passion for Nintendo's products and commitment to the company's mission
- Prepare examples of your past achievements in digital marketing to discuss during the interview
ATS Keywords: Digital Marketing, Channel Management, Marketing Strategy, Stakeholder Communication, Digital Content, PDCA, Consumer Behavior, Data Analysis, Nintendo IP, English Fluency
ASSUMPTION: The application process may include assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required may vary depending on the company's current tech stack and the candidate's role within the digital marketing team.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Quality
- Fun
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with current marketing trends and digital media channels?
- Can you provide an example of a time when you successfully managed multiple stakeholders in a digital marketing project?
- How do you approach problem-solving and adaptability in a fast-paced work environment?
ASSUMPTION: Nintendo values candidates who are passionate about their products, creative, and committed to delivering high-quality entertainment experiences.
⚠️ Potential Challenges
- Managing multiple stakeholders and digital channels effectively
- Keeping up with the fast-paced nature of the video game industry and digital marketing trends
- Balancing strategic planning with day-to-day tactical execution
- Working in a dynamic and sometimes unpredictable business environment
ASSUMPTION: The role may require candidates to be adaptable, resilient, and able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique to Nintendo, focusing on digital content marketing for a well-established video game company
- Compared to other digital marketing roles, this position requires a strong understanding of the video game industry and Nintendo's IP
- Career progression may involve moving into senior or management roles within digital marketing or expanding into other areas of the business
ASSUMPTION: While this role is unique to Nintendo, similar positions may exist in other video game companies or entertainment providers with a focus on digital marketing.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign for a new Nintendo game release
- Creating and maintaining a digital content hub, including best practices, learnings, and expertise for Nintendo's digital marketing teams
- Conducting a comprehensive analysis of consumer behaviour and data to inform digital marketing strategies
ASSUMPTION: Sample projects will vary depending on the specific needs of the digital marketing team and the company's current priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital marketing strategy for Nintendo of Europe?
- What are the key priorities for this role in the first 90 days?
- How does Nintendo support the professional growth and development of its digital marketing team members?
- What is the team structure and dynamics within the digital marketing department?
- How does Nintendo approach work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of your past achievements in digital marketing to discuss during the interview
- Research Nintendo's products, company culture, and recent marketing campaigns to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
