N

Digital Content Marketing Lead

Nintendo of Europe SE
Full-time
On-site
Remote
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Content Marketing Lead

πŸ”Ή Company: Nintendo of Europe SE

πŸ”Ή Location: Frankfurt am Main, Germany

πŸ”Ή Job Type: Temporary, Full-Time

πŸ”Ή Category: Marketing, Sales & Digital Business

πŸ”Ή Date Posted: 2025-04-17

πŸ”Ή Experience Level: Experienced (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Integrating all digital channels into a harmonious digital marketing planning mix
  • Converting the Nintendo of Europe business and marketing strategy into aligned multi-channel digital marketing plans
  • Aligning and including all Nintendo of Europe channel and local digital marketing stakeholders within the digital content planning and execution process
  • Reacting swiftly to business decisions and changing circumstances, ensuring effective communication to digital stakeholders
  • Creating and maintaining a hub for digital content ideas, knowledge, best practices, learnings, and expertise

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills. It involves working closely with various teams to ensure digital marketing efforts align with overall business objectives.

πŸ“‹ Key Responsibilities

βœ… Integrating all digital channels into harmonious digital marketing planning mix

βœ… Converting the Nintendo of Europe business and marketing strategy into aligned multi-channel digital marketing plans

βœ… Aligning and inclusion of all Nintendo of Europe channel and local digital marketing stakeholders within the digital content planning and execution process

βœ… Reacting swiftly to business decisions and changing circumstances, ensuring effective communication to digital stakeholders

βœ… Creating and maintain a hub for digital content ideas, knowledge, best practices, learnings, and expertise

βœ… Conducting PDCA processes, ensuring performance in line with business strategy and objectives. Ensuring alignment over all digital teams

βœ… Identify and communicate digital priority topics among teams and ensure handling as such

βœ… Further integration of Direct-to-Consumer channels into overall digital planning

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure all digital marketing efforts are aligned and effective.

🎯 Required Qualifications

Education: Degree in Digital Media and/or Marketing or comparable education

Experience: Proven experience in digital channel marketing and channel management

Required Skills:

  • Strong communication and team player skills
  • Good understanding of consumer behaviour and related data
  • Passionate about being on top of current marketing and digital media channels & trends
  • Fluent written and spoken English language skills

Preferred Skills:

  • Knowledge of and passion for Nintendo IP specifically
  • Experience in the video games industry
  • Fluency in another European language or Japanese

ASSUMPTION: Candidates with a strong background in digital marketing, excellent communication skills, and a passion for Nintendo's products will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (based on industry standards for experienced marketing professionals in Germany)

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Dynamic and creative work environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for experienced marketing professionals in Germany. Actual compensation may vary based on factors such as skills, experience, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers. Nintendo is a global leader in the video game industry, known for iconic franchises like Mario, The Legend of Zelda, and PokΓ©mon.

Company Size: Medium (501-1,000 employees). Nintendo of Europe is a regional branch of the global Nintendo organization, offering a mid-sized company environment with the resources and reach of a large corporation.

Founded: 1990. Nintendo was founded in Japan and has since grown into a global entertainment company.

Company Description:

  • Nintendo aims to deliver unique, intuitive entertainment experiences for everyone
  • Manufactures and markets video game devices such as the Nintendo Switchβ„’ family of systems
  • Develops and operates applications for smart devices and collaborates with partners on various entertainment initiatives

Company Specialties:

  • Video Games
  • Video Game Publishing
  • Video Game Marketing
  • Consoles
  • Handhelds
  • Wii U
  • Nintendo 3DS
  • Public Relations
  • Marketing
  • Social Media
  • Localization
  • Translation
  • Game Testing
  • Programming
  • Internationality
  • and Nintendo Switch

Company Website: http://www.nintendo-europe.com

ASSUMPTION: Nintendo of Europe is a regional branch of the global Nintendo organization, focusing on marketing and distributing Nintendo products in Europe.

πŸ“Š Role Analysis

Career Level: Experienced (2-5 years). This role is suitable for professionals with a few years of experience in digital marketing, seeking to advance their careers in a dynamic and creative environment.

Reporting Structure: This role reports directly to the Marketing department and works closely with various teams, including local digital marketing stakeholders and digital teams.

Work Arrangement: On-site, full-time. This role requires regular on-site presence at the Frankfurt office to facilitate effective communication and collaboration with local teams.

Growth Opportunities:

  • Potential career progression within the Marketing department or related fields
  • Opportunities to work on high-profile projects and campaigns
  • Chance to gain experience in a global entertainment company

ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader Nintendo organization.

🌍 Location & Work Environment

Office Type: Corporate office environment. Nintendo of Europe's headquarters in Frankfurt am Main offers a modern and collaborative work environment.

Office Location(s): Goldsteinstraße 235, Frankfurt am Main, Germany

Geographic Context:

  • Frankfurt am Main is the fifth-largest city in Germany and a major financial hub
  • The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities
  • Frankfurt am Main is well-connected by public transportation, with easy access to international airports

Work Schedule: Standard business hours, with flexibility for project needs

ASSUMPTION: The office environment at Nintendo of Europe is dynamic and creative, reflecting the company's focus on entertainment and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link
  • Phone or video screening to assess communication skills and cultural fit
  • On-site or virtual interview with the hiring manager and relevant team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and stakeholder management abilities
  • Digital marketing expertise and knowledge of current trends
  • Cultural fit and alignment with Nintendo's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your passion for Nintendo's products and digital marketing in your application materials
  • Prepare examples of your past accomplishments in digital marketing to discuss during the interview

ATS Keywords: Digital Marketing, Channel Management, Stakeholder Communication, Marketing Strategy, Digital Content, Nintendo, Video Games

ASSUMPTION: The application process for this role is competitive, and candidates who can demonstrate strong digital marketing skills, strategic thinking, and a passion for Nintendo's products will have the best chances of success.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the organization's standards.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Innovation
  • Fun
  • Quality
  • Respect
  • Teamwork
  • Fairness

Work Style:

  • Collaborative and team-oriented
  • Dynamic and fast-paced
  • Focused on innovation and creativity
  • Results-driven and goal-oriented

Self-Assessment Questions:

  • Do you thrive in a creative and dynamic work environment?
  • Are you passionate about Nintendo's products and the video game industry?
  • Can you effectively communicate and collaborate with various stakeholders to achieve common goals?

ASSUMPTION: Candidates who align with Nintendo's values and work style, and can demonstrate a strong passion for the company's products, will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities
  • Keeping up with the fast-paced nature of the digital marketing landscape
  • Balancing strategic planning with day-to-day tactical execution
  • Working in a highly competitive and dynamic industry

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in the digital marketing field.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on digital content marketing within the video game industry
  • Compared to other digital marketing roles, this position requires a strong understanding of the video game industry and Nintendo's products
  • Career progression in this role may lead to opportunities in marketing management, product management, or other related fields within the video game industry

ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on the video game industry and Nintendo's products sets it apart.

πŸ“ Sample Projects

  • Developing and executing a multi-channel digital marketing campaign for a new Nintendo game release
  • Analyzing consumer data to identify trends and optimize marketing strategies
  • Collaborating with local marketing teams to ensure consistent branding and messaging across digital channels

ASSUMPTION: The specific projects in this role will vary depending on business needs, market trends, and Nintendo's product pipeline.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams within the Marketing department and the broader organization?
  • What opportunities are there for professional growth and development within this role and the broader Nintendo organization?
  • How does Nintendo support work-life balance for its employees?
  • What are the most rewarding aspects of working in digital marketing at Nintendo?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your career.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your past accomplishments in digital marketing to discuss during the interview
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.