Digital Content Marketing Lead

📌 Core Information

🔹 Job Title: Digital Content Marketing Lead

🔹 Company: Nintendo of Europe SE

🔹 Location: Frankfurt am Main, Germany

🔹 Job Type: Temporary, Full-Time

🔹 Category: Marketing, Sales & Digital Business

🔹 Date Posted: 2025-04-17

🔹 Experience Level: Experienced (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Integrating digital channels into harmonious marketing planning
• Converting business strategy into aligned multi-channel digital marketing plans
• Collaborating with stakeholders and ensuring effective communication
• Creating a hub for digital content ideas and expertise
• Driving performance and alignment across digital teams

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in digital marketing to effectively manage and integrate various digital channels and stakeholders.

📋 Key Responsibilities

✅ Integrating all digital channels into harmonious digital marketing planning mix

✅ Converting the Nintendo of Europe business and marketing strategy into aligned multi-channel digital marketing plans

✅ Aligning and inclusion of all Nintendo of Europe channel and local digital marketing stakeholders within the digital content planning and execution process

✅ Reacting swiftly to business decisions and changing circumstances, ensuring effective communication to digital stakeholders

✅ Creating and maintaining a hub for digital content ideas, knowledge, best practices, learnings, and expertise

✅ Conducting PDCA processes, ensuring performance in line with business strategy and objectives, and ensuring alignment over all digital teams

✅ Identifying and communicating digital priority topics among teams and ensuring handling as such

✅ Further integration of Direct-to-Consumer channels into overall digital planning

ASSUMPTION: The role involves a mix of strategic planning, stakeholder management, and performance assessment, requiring strong organizational skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Degree in Digital Media and/or Marketing or comparable education

Experience: Proven experience in digital channel marketing and channel management

Required Skills:

• Strong communication and team player skills
• Good understanding of consumer behaviour and related data
• Passion for being on top of current marketing and digital media channels & trends
• Fluent written and spoken English language skills

Preferred Skills:

• Knowledge of and passion for Nintendo IP specifically
• Experience in the video games industry
• Fluency in another European language or Japanese

ASSUMPTION: Candidates with a strong background in digital marketing, a passion for Nintendo, and relevant language skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (Based on experience level and industry standards for digital marketing roles in Germany)

Benefits:

• Competitive benefits package
• Opportunities for professional growth within the company
• Dynamic and creative work environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for digital marketing roles in Germany, considering the experience level required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers - Nintendo is a global leader in the video game industry, known for iconic franchises like Mario, Zelda, and Pokémon.

Company Size: Medium (501-1,000 employees) - Nintendo of Europe offers a large, diverse workforce with ample opportunities for collaboration and growth.

Founded: 1990 - Nintendo has a rich history and established brand, providing stability and recognition in the market.

Company Description:

• Nintendo aims to deliver unique, intuitive entertainment experiences for everyone
• Manufactures and markets video game devices, develops smart device applications, and collaborates on entertainment initiatives
• Focuses on creating smiles on people's faces through innovative gaming experiences

Company Specialties:

• Video Games
• Video Game Publishing
• Video Game Marketing
• Consoles
• Handhelds
• Wii U
• Nintendo 3DS
• Public Relations
• Marketing
• Social Media
• Localization
• Translation
• Game Testing
• Programming
• Internationality
• and Nintendo Switch

Company Website: http://www.nintendo-europe.com

ASSUMPTION: Nintendo of Europe offers a dynamic and creative work environment, with a strong focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: Mid-level - This role requires proven experience in digital marketing and offers opportunities for growth within the company.

Reporting Structure: The Digital Content Marketing Lead will report directly to the Marketing Director and work closely with various digital marketing teams and stakeholders.

Work Arrangement: On-site, full-time position with flexible working hours and opportunities for remote work, depending on the role and team needs.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on high-profile projects and campaigns

ASSUMPTION: This role offers significant growth potential within the company, as Nintendo continues to expand its digital marketing efforts and explore new opportunities in the entertainment industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Goldsteinstraße 235, Frankfurt am Main, Germany

Geographic Context:

• Frankfurt am Main is a major financial hub and the fifth-largest city in Germany
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks and green spaces
• Frankfurt am Main is well-connected by public transportation, with easy access to international airports

Work Schedule: Standard office hours, with flexibility for remote work and adjusted hours as needed

ASSUMPTION: The office environment at Nintendo of Europe is designed to foster creativity, collaboration, and innovation, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Communication and teamwork skills
• Cultural fit and passion for Nintendo's mission
• Problem-solving abilities and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and passion for Nintendo
• Prepare examples of your past achievements in digital marketing to discuss during the interview
• Research Nintendo's products, marketing strategies, and competitors to demonstrate your understanding of the industry

ATS Keywords: Digital Marketing, Channel Management, Stakeholder Communication, Marketing Strategy, Digital Content, Performance Assessment, Nintendo, Video Games

ASSUMPTION: The application process at Nintendo of Europe is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office, Slack)

ASSUMPTION: Nintendo of Europe uses industry-standard marketing and project management tools to facilitate collaboration and streamline workflows.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and satisfaction
• Integrity and respect
• Accountability and continuous improvement

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and communication
• Focus on results and performance
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you stay up-to-date with current marketing trends and digital media channels?
• Can you provide an example of a time when you successfully managed multiple stakeholders to achieve a common goal?
• How do you prioritize and manage your workload in a fast-paced, dynamic environment?

ASSUMPTION: Nintendo of Europe values candidates who are passionate about their work, creative, and able to thrive in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and digital channels effectively
• Keeping up with the fast-paced nature of the digital marketing industry
• Balancing strategic planning with day-to-day execution and performance assessment
• Adapting to changes in business priorities and marketing strategies
• Working in a highly competitive and innovative industry

ASSUMPTION: The Digital Content Marketing Lead role presents unique challenges and opportunities, requiring strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on digital content marketing and requires a strong understanding of Nintendo's IP and marketing strategy
• This role offers unique insights into the video game industry and Nintendo's marketing efforts
• Career progression in this role may lead to senior marketing positions within the company or related industries

ASSUMPTION: This role offers a unique opportunity to work within the video game industry and contribute to Nintendo's marketing efforts, with potential for growth and development within the company.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign for a new Nintendo game release
• Conducting market research and analysis to inform digital marketing strategy and content creation
• Collaborating with cross-functional teams to create and launch a new Direct-to-Consumer channel for Nintendo products

ASSUMPTION: The Digital Content Marketing Lead role involves a wide range of projects, from strategic planning and execution to performance assessment and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Nintendo of Europe?
• What are the key priorities for the first 90 days in this role?
• How does Nintendo support the professional growth and development of its employees?
• What are the most challenging aspects of working in the digital marketing department at Nintendo of Europe?
• How does Nintendo measure the success of its digital marketing campaigns and content?

ASSUMPTION: Asking thoughtful, informed questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and passion for Nintendo
• Prepare examples of your past achievements in digital marketing to discuss during the interview
• Research Nintendo's products, marketing strategies, and competitors to demonstrate your understanding of the industry
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.