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Digital Content Marketing Lead

Nintendo of Europe SE
Full-time
On-site
Remote
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Content Marketing Lead

πŸ”Ή Company: Nintendo of Europe SE

πŸ”Ή Location: Frankfurt am Main, Germany

πŸ”Ή Job Type: Temporary, Full-Time

πŸ”Ή Category: Marketing, Sales & Digital Business

πŸ”Ή Date Posted: 2025-04-17

πŸ”Ή Experience Level: Experienced (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Integrating all digital channels into a harmonious marketing planning mix
  • Converting Nintendo of Europe's business and marketing strategy into aligned multi-channel digital marketing plans
  • Aligning and including all Nintendo of Europe channel and local digital marketing stakeholders within the digital content planning and execution process
  • Reacting swiftly to business decisions and changing circumstances, ensuring effective communication to digital stakeholders
  • Creating and maintaining a hub for digital content ideas, knowledge, best practices, learnings, and expertise

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in digital channel marketing and a passion for current marketing trends.

πŸ“‹ Key Responsibilities

βœ… Integrating all digital channels into harmonious digital marketing planning mix

βœ… Converting the Nintendo of Europe business and marketing strategy into aligned multi-channel digital marketing plans

βœ… Aligning and inclusion of all Nintendo of Europe channel and local digital marketing stakeholders within the digital content planning and execution process

βœ… Reacting swiftly to business decisions and changing circumstances, ensuring effective communication to digital stakeholders

βœ… Creating and maintain a hub for digital content ideas, knowledge, best practices, learnings, and expertise

βœ… Conducting PDCA processes, ensuring performance in line with business strategy and objectives. Ensuring alignment over all digital teams

βœ… Identify and communicate digital priority topics among teams and ensure handling as such

βœ… Further integration of Direct-to-Consumer channels into overall digital planning

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle shifting priorities.

🎯 Required Qualifications

Education: Degree in Digital Media and/or Marketing or comparable education

Experience: 2-5 years of experience in digital channel marketing and channel management

Required Skills:

  • Strong communication and team player skills
  • Good understanding of consumer behaviour and related data
  • Passionate about being on top of current marketing and digital media channels & trends
  • Fluent written and spoken English language skills

Preferred Skills:

  • Knowledge of and passion for Nintendo IP specifically
  • Experience in the video games industry
  • Another European language or Japanese skills

ASSUMPTION: While a degree in Digital Media or Marketing is preferred, candidates with comparable education and relevant experience will also be considered. Strong communication skills and a passion for digital marketing trends are essential for success in this role.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (estimate based on industry standards for this role and experience level)

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Dynamic and creative work environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. The actual salary may vary based on factors such as skills, experience, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers, specifically video game publishing and marketing

Company Size: Medium-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment

Founded: 1990, with a rich history in the video game industry

Company Description:

  • Nintendo of Europe is responsible for marketing and selling Nintendo products in Europe
  • Focuses on creating unique, intuitive entertainment experiences for everyone
  • Offers a wide range of career opportunities in diverse fields

Company Specialties:

  • Video Games
  • Video Game Publishing
  • Video Game Marketing
  • Consoles
  • Handhelds
  • Wii U
  • Nintendo 3DS
  • Public Relations
  • Marketing
  • Social Media
  • Localization
  • Translation
  • Game Testing
  • Programming
  • Internationality
  • Nintendo Switch

Company Website: http://www.nintendo-europe.com

ASSUMPTION: Nintendo of Europe is a well-established company with a strong brand and a rich history in the video game industry. Working for Nintendo offers the opportunity to contribute to iconic franchises and create memorable gaming experiences.

πŸ“Š Role Analysis

Career Level: Experienced professional with 2-5 years of relevant experience

Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including local marketing stakeholders and digital teams

Work Arrangement: On-site, full-time position with the opportunity to work from home occasionally

Growth Opportunities:

  • Potential career progression within the marketing department or related fields
  • Opportunities to work on high-profile projects and campaigns
  • Chance to gain experience in a global gaming company

ASSUMPTION: This role offers the opportunity to grow both personally and professionally, working on high-impact projects and collaborating with talented team members.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a creative and dynamic atmosphere

Office Location(s): Goldsteinstraße 235, Frankfurt am Main, Germany

Geographic Context:

  • Frankfurt am Main is the fifth-largest city in Germany and a major financial hub
  • The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks
  • Frankfurt am Main is well-connected by public transportation, with easy access to international airports

Work Schedule: Standard business hours, with flexibility for remote work arrangements

ASSUMPTION: Working in Frankfurt am Main offers a dynamic and multicultural environment, with easy access to international travel and a high standard of living.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Final interview with the Marketing Director

Key Assessment Areas:

  • Communication skills and ability to work effectively with cross-functional teams
  • Digital marketing expertise and strategic mindset
  • Understanding of consumer behaviour and data analysis
  • Passion for current marketing trends and Nintendo IP

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your passion for digital marketing and Nintendo IP in your application materials
  • Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability

ATS Keywords: Digital Marketing, Channel Marketing, Channel Management, Consumer Behaviour, Data Analysis, Nintendo IP, Marketing Trends

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing expertise and a passion for Nintendo IP. Applicants should tailor their application materials to highlight these key qualifications.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, social media management tools, and analytics tools. Familiarity with project management tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity and innovation
  • Collaboration and teamwork
  • Customer focus and quality
  • Integrity and fairness
  • Respect and inclusion

Work Style:

  • Dynamic and fast-paced work environment
  • Cross-functional team collaboration
  • Opportunities for professional growth and development
  • Flexible work arrangements

Self-Assessment Questions:

  • Do you thrive in a dynamic and collaborative work environment?
  • Are you passionate about creating unique and intuitive entertainment experiences for everyone?
  • Do you have strong communication skills and the ability to work effectively with cross-functional teams?

ASSUMPTION: Nintendo values creativity, collaboration, and customer focus. The ideal candidate will be a self-starter with strong communication skills and a passion for creating memorable gaming experiences.

⚠️ Potential Challenges

  • Managing multiple stakeholders and conflicting priorities
  • Keeping up with rapidly evolving digital marketing trends and technologies
  • Balancing strategic planning with day-to-day execution and troubleshooting
  • Working in a fast-paced and sometimes high-pressure environment

ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to thrive in a dynamic and sometimes high-pressure work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on integrating all digital channels into a harmonious marketing planning mix for a global gaming company
  • Similar roles in other industries may focus on specific marketing channels or product categories
  • Career progression in this role may lead to senior marketing positions within Nintendo or related fields

ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and collaborate with talented team members in the global gaming industry.

πŸ“ Sample Projects

  • Developing and executing a multi-channel digital marketing campaign for a new Nintendo game release
  • Analyzing consumer data to identify trends and optimize marketing strategies
  • Collaborating with cross-functional teams to create engaging digital content for Nintendo's social media channels

ASSUMPTION: The ideal candidate will have experience working on high-impact marketing projects and a portfolio showcasing their creative and strategic thinking.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the digital marketing team in the next 12 months?
  • How does this role fit into the overall marketing strategy for Nintendo of Europe?
  • What opportunities are there for professional growth and development within the marketing department?
  • How does Nintendo support work-life balance for its employees?
  • What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
  • Research Nintendo's products, marketing strategies, and industry trends to demonstrate your passion and knowledge
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.