📌 Core Information
🔹 Job Title: Digital Content Producer (12-month contract)
🔹 Company: Mable
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Permanent - Full time
🔹 Category: Digital Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Sydney office)
🚀 Job Overview
Key aspects of this role include:
- Creating an exceptional website experience focused on customer acquisition
- Collaborating with internal stakeholders, CX designers, and developers
- Writing and publishing web pages using WordPress CMS
- Monitoring, analyzing, and improving the website experience
- Identifying opportunities to test and implement improvements
ASSUMPTION: This role requires a strong understanding of digital content marketing, SEO, and data-driven decision making to create engaging and effective web content.
📋 Key Responsibilities
✅ Write and produce a best-practice digital experience on Mable’s website, with a focus on customer acquisition.
✅ Collaborate with internal stakeholders, CX designers, and developers to provide innovative solutions in implementing website campaigns.
✅ Ownership of the Mable website Help Centre, including working with Product, Customer Operations, and Marketing teams to write and update articles for new features.
✅ Write website landing page copy, incorporating business, legal, and marketing requirements.
✅ Monitor, analyze, and improve the website experience, including site performance and customer feedback, and work with internal stakeholders to prioritize and implement changes.
✅ Identify opportunities to test and implement improvements to the website experience and contribute to driving a culture of strategic digital experimentation.
✅ Work closely with the wider Mable Growth team to understand the overarching business strategy and identify opportunities to implement these strategic initiatives online.
✅ Develop a solid understanding of the Mable customer experience across all touchpoints and ensure the website helps deliver this experience.
✅ Identify and help to implement improvements to website accessibility.
ASSUMPTION: The role requires strong communication, teamwork, time management skills, and the ability to prioritize competing business requests.
🎯 Required Qualifications
Education: Bachelor's degree in digital media, marketing, business, or a related field (preferred)
Experience: 3+ years of experience as a content producer, including solid copywriting skills and hands-on CMS publishing experience
Required Skills:
- Strong knowledge of digital content marketing, including SEO and testing
- Data-driven mindset with an understanding of Google Analytics and gaining actionable insights out of reports
- Strong communication, teamwork, time management skills, and the ability to prioritize competing business requests
Preferred Skills:
- Experience across lead generation and B2C/B2B2C marketing
- Passion for technology and making a real impact on people’s lives
ASSUMPTION: While a bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AU$75,000 - AU$90,000 per annum (pro-rated for 12-month contract)
Benefits:
- Parental Leave: 14 weeks paid leave for primary carers and 6 weeks paid leave for secondary carers plus superannuation
- Work with Flexibility: Hybrid workplace, balancing time in the office with remote work
- Flexi Leave Days: One extra paid leave day per quarter for personal use
- Floating Public Holiday: Acknowledge a significant day your way with family and friends
- Reward and Recognition Program: Celebrate wins and recognize great performance
Working Hours: Full-time (40 hours per week) with flexible hours and work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a digital content producer role in Sydney, Australia, with experience level and contract duration considered.
📌 Applicant Insights
🔍 Company Context
Industry: Healthtech, specifically focused on aged care and disability support
Company Size: Medium (201-500 employees)
Founded: 2014
Company Description:
- Mable is a health-tech platform where people looking for disability and aged care support connect with independent support workers in their community
- As one of Australia’s fastest-growing scale-ups, Mable thinks big to spearhead change in the sector and is passionate about inclusivity and giving choice and control back to those who need it
- Mable launched in 2014 when co-founder Peter Scutt teamed up with friend and colleague Tony Charara after struggling to find the right home care solution for his parents
Company Specialties:
- Home Care Workers
- Disability Support
- Aged Care
- NDIS
- Support Worker
- Nurses
- Allied Health
- Occupational Therapists
- Social Support
- Domestic Assistance
- Gardening
- Transport
- Technology
- HealthTech
- Digital Platform
- Online marketplace
- Community Care
Company Website: https://mable.com.au/
ASSUMPTION: Mable is a purpose-driven company focused on creating lasting, positive change across the entire care and support sector by leveraging technology as an enabler and helping customers attain better outcomes.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Growth Manager and works closely with various internal teams, including Marketing, CX, and Product
Work Arrangement: Hybrid, with a focus on collaboration and in-office work for specific tasks and meetings
Growth Opportunities:
- Progression to a senior content role or management position within the Growth team
- Expanding skills and knowledge in digital marketing, SEO, and data analysis
- Potential opportunities to work on special projects or initiatives within the company
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, dynamic environment and make a real impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest and most populous city in Australia, offering a diverse range of cultural, recreational, and professional opportunities
- The city is known for its vibrant arts scene, iconic landmarks, and beautiful beaches
- Sydney's cost of living is relatively high compared to other Australian cities, but it also offers competitive salaries and a high standard of living
Work Schedule: Full-time, with flexible hours and the ability to work remotely when needed
ASSUMPTION: The Sydney office provides a collaborative and innovative work environment that fosters creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Growth Manager and a team member
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Digital content creation and strategy
- SEO and data-driven decision-making
- Communication and teamwork skills
- Cultural fit and alignment with Mable's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your previous work, including website content and campaigns you've managed
- Demonstrate your understanding of Mable's mission and values in your application materials
ATS Keywords: Digital Content Producer, Content Production, Copywriting, CMS Publishing, Digital Content Marketing, SEO, Google Analytics, Teamwork, Time Management, Lead Generation, B2C Marketing, B2B2C Marketing, Digital Media, Marketing, Business, Tech Passion
ASSUMPTION: Mable's application process is designed to assess your skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- WordPress CMS
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Switched On: We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
- Bold: We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
- One: We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
- Impactful: We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Passionate about Mable's mission and values
Self-Assessment Questions:
- How do you embody Mable's values in your daily work?
- Can you provide an example of a time when you identified a problem and used data to drive a solution?
- How do you prioritize and manage competing business requests, and how do you ensure you're focusing on the most impactful tasks?
ASSUMPTION: Mable's values are at the core of its culture and guide the company's decision-making processes and interactions with customers, partners, and employees.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
- Mable is a fast-growing company, which can sometimes lead to rapid changes and evolving priorities
- The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- The Sydney office can be busy and noisy at times, which may impact productivity for some individuals
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on Mable's mission and values.
📈 Similar Roles Comparison
- This role differs from other digital content producer positions in its focus on customer acquisition and the unique challenges and opportunities of the aged care and disability support sector
- Mable's role offers a unique opportunity to work in a fast-growing healthtech company and make a real impact on people's lives
- Career progression in this role may lead to opportunities in digital marketing, management, or other areas within the company
ASSUMPTION: This role offers a unique blend of challenges, opportunities, and rewards that set it apart from similar positions in other industries or companies.
📝 Sample Projects
- Developing and implementing a new website campaign to drive customer acquisition and engagement
- Collaborating with the CX team to create and update Help Centre articles for new features or services
- Working with the Marketing team to create and optimize website landing pages for specific campaigns or promotions
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a digital content project, from ideation to implementation and evaluation?
- How does the Growth team collaborate with other departments, such as Marketing, CX, and Product, to ensure consistent and effective communication with customers?
- What opportunities are there for professional development and growth within the Growth team or the company as a whole?
- How does Mable support work-life balance for its employees, particularly in a hybrid work environment?
- Can you provide an example of a time when Mable's values drove a significant decision or change within the company?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, and to demonstrate your interest and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work, including website content and campaigns you've managed
- Demonstrate your understanding of Mable's mission and values in your application materials
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
