Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: Starling Bank

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Digital Marketing & Content

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Creating and implementing content on digital platforms
• Managing production of copy and assets for web pages
• Ensuring content is up to date and competitive
• Working towards engagement and conversion goals
• Collaborating cross-functionally with the wider digital team

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving user engagement and conversions through effective digital content.

📋 Key Responsibilities

✅ Create and implement content on digital platforms, including product and feature launches, and supporting ongoing marketing initiatives and BAU tasks

✅ Work with banking and product teams to ensure content is up to date

✅ Conduct competitor analysis and regularly review and update existing pages

✅ Manage the production of copy and assets for pages, working with various teams

✅ Work towards engagement and conversion goals using a combination of creativity and analytical skills

✅ Ensure the website follows UX and UI best practices and meets accessibility standards

✅ Provide analysis on performance and proactively suggest and test improvements

✅ Implement tagging, tracking, and attribution required to measure performance

✅ Collaborate with the wider digital team to align with and share learnings with other channel owners

ASSUMPTION: The role involves a mix of strategic planning, hands-on content creation, and performance analysis to drive digital success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Ideally 3+ years of experience in web production or a related field

Required Skills:

• Highly organized with experience managing multiple projects
• Proactive, can-do attitude with a focus on hitting milestones and meeting deadlines
• Efficient individual who loves to streamline processes
• Experience using a website CMS
• Experience with or willingness to learn Markdown and YAML for website content updates
• Experience using and interpreting analytics
• Strong numeracy and analytical skills with an ability to analyze and draw insights from large data sets
• Good verbal and written communication skills
• Flexible, approachable attitude with good problem-solving skills
• Ability to work to deadlines in a fast-paced environment
• Understanding of SEO

Preferred Skills:

• Experience in Financial Services or another regulated environment
• Knowledge of Looker
• Experience with or knowledge of best practice experience design
• Track record of running A/B test campaigns

ASSUMPTION: Candidates should have a strong foundation in web production, project management, and analytical skills, with a willingness to learn and adapt in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for mid-level digital content roles in London)

Benefits:

• 25 days holiday (plus take your public holiday allowance whenever works best for you)
• An extra day’s holiday for your birthday
• Annual leave increased with length of service, and you can choose to buy or sell up to five extra days off
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary
• Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr. & Mrs. Smith, and Peloton
• Generous family-friendly policies
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
• Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

Working Hours: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level digital content roles in London. Benefits are comprehensive and reflect the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Starling Bank operates in the competitive and innovative FinTech industry, focusing on digital banking and financial services.

Company Size: Starling Bank has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Starling Bank was founded in 2014, making it a relatively young and dynamic company in the FinTech sector.

Company Description:

• Starling Bank is a fully licensed UK bank with a culture and spirit of a fast-moving, disruptive tech company.
• The bank aims to help people save, spend, and manage their money in a new and transformative way, with a focus on fairness, ease of use, and demystifying money for everyone.
• Starling Bank employs over 3,000 people across its London, Southampton, Cardiff, and Manchester offices.

Company Specialties:

• Mobile Banking
• FinTech
• Banking as a Service

Company Website: http://www.starlingbank.com

ASSUMPTION: Starling Bank's focus on innovation, digital-first approach, and commitment to improving the banking experience make it an attractive employer in the FinTech industry.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Digital Content Producer will report directly to the Digital Content Manager and work closely with various teams, including banking, product, SEO, copywriters, designers, and experience designers.

Work Arrangement: Hybrid (On-site & Remote) - A mix of on-site work at Starling Bank's London office and remote work from home or other approved locations.

Growth Opportunities:

• Progression to Senior Digital Content Producer or similar roles within the digital team
• Expansion into other areas of the business, such as product management or marketing
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business

ASSUMPTION: The Digital Content Producer role offers opportunities for career growth and development within the digital team and across the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) - Starling Bank's London office is located at the London Fruit and Wool Exchange, with a modern and collaborative work environment.

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a major global city with a vibrant tech industry and a diverse talent pool.
• The city offers a wide range of cultural, entertainment, and recreational opportunities.
• London has a well-developed public transportation system, making it easy to commute to and from the office.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or test related to digital content production
• Final interview with the Digital Content Manager and other stakeholders

Key Assessment Areas:

• Candidates' understanding of digital content production and web management
• Candidates' analytical and problem-solving skills
• Candidates' ability to work collaboratively and manage multiple projects
• Candidates' cultural fit with Starling Bank's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Digital Content Producer role.
• Demonstrate your understanding of digital content production, SEO, and user experience design in your application materials.
• Prepare for the technical assessment or test by brushing up on your skills in web content management, analytics, and A/B testing.
• Research Starling Bank's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.

ATS Keywords: Digital Content Producer, Web Production, Content Management, SEO, A/B Testing, User Experience Design, Analytics, Project Management, Hybrid Work, London

ASSUMPTION: The application and interview process for the Digital Content Producer role at Starling Bank will focus on assessing candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Website CMS (e.g., WordPress, Drupal, or similar)
• Markdown and YAML for content updates
• Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)
• SEO tools (e.g., SEMrush, Ahrefs, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Collaboration tools (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: The Digital Content Producer will be proficient in using various web content management, analytics, and collaboration tools to effectively perform their role.

👔 Cultural Fit Considerations

Company Values:

• Do the right thing
• Be open and honest
• Work together to solve real customer problems
• Be bold and take calculated risks
• Be curious and never stop learning

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on driving results and continuous improvement
• Open to feedback and willing to adapt

Self-Assessment Questions:

• Do you align with Starling Bank's values and commitment to doing the right thing for customers?
• Are you comfortable working in a fast-paced, collaborative environment with a focus on driving results?
• Do you have a growth mindset and a willingness to learn and adapt in a dynamic work environment?

ASSUMPTION: Successful candidates for the Digital Content Producer role will demonstrate a strong cultural fit with Starling Bank's values and work style, with a commitment to driving results and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with industry trends and best practices in digital content production and web management
• Collaborating effectively with various teams and stakeholders, including banking, product, SEO, copywriters, designers, and experience designers
• Adapting to changes in priorities and workflows in a dynamic work environment

ASSUMPTION: The Digital Content Producer role may present challenges related to managing multiple projects, staying current with industry trends, and adapting to changes in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other digital content roles, this position places a stronger emphasis on analytics and performance analysis to drive user engagement and conversions.
• In the FinTech industry, Starling Bank's focus on innovation and digital-first approach sets it apart from more traditional financial institutions.
• Career progression in this role may involve expanding into other areas of the business, such as product management or marketing, rather than focusing solely on vertical advancement within the digital team.

ASSUMPTION: The Digital Content Producer role at Starling Bank offers a unique blend of creativity, analytics, and collaboration, with opportunities for career growth and development within the digital team and across the broader organization.

📝 Sample Projects

• Redesigning and optimizing the Starling Bank website to improve user experience and drive conversions
• Developing and implementing a content strategy for a new product launch, including SEO optimization and A/B testing
• Analyzing user behavior and performance data to inform content updates and improve engagement

ASSUMPTION: The Digital Content Producer role involves a mix of strategic planning, hands-on content creation, and performance analysis, with a focus on driving user engagement and conversions through effective digital content.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for the Digital Content Producer role?
• How does the Digital Content team collaborate with other departments, such as banking, product, and marketing?
• What opportunities are there for professional development and growth within the digital team and across the broader organization?
• How does Starling Bank support work-life balance and employee well-being in a hybrid work environment?
• What are the most significant challenges facing the Digital Content team, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Digital Content Producer role.
• Prepare for the technical assessment or test by brushing up on your skills in web content management, analytics, and A/B testing.
• Research Starling Bank's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
• Follow up with the Starling Bank HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.