Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: Sinclair Broadcast Group

🔹 Location: Asheville, North Carolina, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Producing engaging digital news content for multiple platforms
• Working closely with news managers and the Digital Executive Producer
• Monitoring competitive social practices and trends
• Collaborating with on-air reporters to improve their digital skills

ASSUMPTION: This role requires a strong understanding of digital media and a passion for news content creation. The ideal candidate will be comfortable working in a fast-paced, deadline-driven environment and have a competitive spirit.

📋 Key Responsibilities

✅ Produce day-to-day digital news content for various platforms

✅ Collaborate with news managers and the Digital Executive Producer to ensure content accuracy and timeliness

✅ Monitor competitive social practices and guide story placement on respective digital platforms

✅ Teach on-air reporters to improve their digital skills and story selection

✅ Identify and post engaging, timely, and relevant content

ASSUMPTION: The ideal candidate will have a strong news judgment, excellent writing skills, and the ability to execute news strategies and goals in daily newscasts.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism or a related field (preferred)

Experience: Some previous news producing experience at a commercial TV station (entry-level candidates with the right skills may be considered)

Required Skills:

• Excellent writing skills and news judgment
• Strong digital analytics skills
• Knowledge of or willingness to learn about social media content creation for multiple platforms
• Ability to work well under pressure and meet tight deadlines
• Strong leadership and communication skills

Preferred Skills:

• Fluency in Spanish (for bilingual content creation)
• Experience with content management systems (CMS)

ASSUMPTION: While a Journalism degree is preferred, the ideal candidate will have a strong news judgment and excellent writing skills, along with a willingness to learn and adapt in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $35,000 - $50,000 per year (based on experience level and industry standards for entry to mid-level digital content producers in the Asheville, NC area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time position with a typical workweek of 40 hours, including evenings, weekends, and holidays as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry to mid-level digital content producers in the Asheville, NC area. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1986

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• Owns, operates, and provides services to 185 television stations in 86 markets
• Owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: www.sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a large, established company with a diverse range of media properties and a strong focus on local news and sports content.

📊 Role Analysis

Career Level: Entry to Mid-Level

Reporting Structure: Reports directly to the Digital Executive Producer and works closely with news managers

Work Arrangement: On-site, full-time position with a typical workweek of 40 hours, including evenings, weekends, and holidays as needed

Growth Opportunities:

• Advancement to senior digital content producer or digital executive producer roles
• Expansion into other aspects of broadcast media, such as on-air reporting or management
• Potential relocation to other Sinclair Broadcast Group markets for career advancement

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work with a diverse range of content and teams.

🌍 Location & Work Environment

Office Type: Traditional office environment with a newsroom setting

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US (headquarters); 140 4th Ave, North, Seattle, Washington 98109, US; 10713 Gilroy Rd, Hunt Valley, Maryland 21031, US

Geographic Context:

• Asheville, NC is located in the Blue Ridge Mountains of western North Carolina
• The city offers a mix of urban and outdoor living, with a vibrant arts scene and numerous recreational opportunities
• Asheville has a humid subtropical climate, with mild winters and warm, humid summers

Work Schedule: Full-time position with a typical workweek of 40 hours, including evenings, weekends, and holidays as needed

ASSUMPTION: The work environment is fast-paced and deadline-driven, with a strong emphasis on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the news director and digital executive producer
• Final interview with station management

Key Assessment Areas:

• Writing and news judgment skills
• Digital analytics and social media knowledge
• Leadership and communication abilities
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide examples of your digital content and social media work
• Be prepared to discuss your news judgment and decision-making process
• Research Sinclair Broadcast Group and the local market to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Digital Content Production, Writing Skills, News Judgment, Digital Analytics, Social Media Content Creation, Leadership Skills, Communication Skills, Problem Solving, Team Collaboration, Story Idea Generation, Timeliness, Engagement, Flexibility, Self-Starter, Monitoring News Emails

ASSUMPTION: The application process may vary depending on the specific station and market, but generally involves a combination of online submission, phone or video screens, and in-person or video interviews.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Social media platforms (Facebook, Instagram, X, YouTube)
• Newsroom computer systems (e.g., iNews, ENPS, or similar)
• Video editing software (e.g., Adobe Premiere Pro, Avid Media Composer, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the station and market, but generally include content management systems, social media platforms, newsroom computer systems, and video editing software.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Accountability
• Collaboration
• Innovation

Work Style:

• Fast-paced and deadline-driven
• Collaborative and team-oriented
• Adaptable and problem-solving focused
• Results-driven and competitive

Self-Assessment Questions:

• Do you thrive in a fast-paced, deadline-driven environment?
• Are you a strong collaborator and team player?
• Do you have a competitive spirit and a drive to succeed?
• Are you adaptable and able to problem-solve on the spot?

ASSUMPTION: Sinclair Broadcast Group values a strong work ethic, collaboration, and a competitive spirit. Candidates should be adaptable, problem-solving focused, and results-driven to fit well within the company culture.

⚠️ Potential Challenges

• Working evenings, weekends, and holidays as needed
• Meeting tight deadlines and maintaining accuracy under pressure
• Adapting to changes in the news cycle and breaking news events
• Competing with other digital content producers and stations for audience engagement and market share

ASSUMPTION: The role of a digital content producer can be challenging, with long hours and tight deadlines, but also offers the opportunity to work with breaking news and engage with a large audience.

📈 Similar Roles Comparison

• Digital Content Producer vs. Digital News Producer: Both roles focus on digital news content creation, but the Digital News Producer may have additional responsibilities for on-air content and may work more closely with reporters and anchors
• Industry-specific context: Broadcast media is a competitive and fast-paced industry, with a strong focus on local news and sports content
• Career path comparison: Digital Content Producer → Senior Digital Content Producer → Digital Executive Producer → News Director → General Manager

ASSUMPTION: The role of a Digital Content Producer is similar to that of a Digital News Producer, with some variations in responsibilities and career paths. Both roles offer opportunities for growth and advancement within the broadcast media industry.

📝 Sample Projects

• Creating a breaking news alert for a social media platform
• Developing a series of engaging social media posts to promote an upcoming event
• Collaborating with on-air reporters to create a compelling digital news package

ASSUMPTION: Sample projects for a Digital Content Producer may include creating breaking news alerts, developing social media content, and collaborating with on-air reporters to create digital news packages.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall content strategy for the station?
• What are the biggest challenges facing the digital content team currently, and how can this role help address them?
• How does the station support the professional development and growth of its digital content producers?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does the station measure the success and impact of its digital content?

ASSUMPTION: During the interview, candidates should ask thoughtful questions to demonstrate their interest in the role and understanding of the station's content strategy and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your digital content and social media work
• Research Sinclair Broadcast Group and the local market to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.