Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: Sinclair Broadcast Group

🔹 Location: Macon, Georgia, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Responsible for day-to-day production on digital platforms
• Collaborate with news team members and management on content
• Find and write engaging content
• Adhere to trademark and copyright guidelines
• Work towards branding and revenue goals

ASSUMPTION: This role requires a strong understanding of digital content creation and management, as well as the ability to work effectively in a team and meet tight deadlines.

📋 Key Responsibilities

✅ Produce content for digital platforms on a daily basis

✅ Collaborate with news team members and management to create engaging content

✅ Stay current on company trademark and copyright guidelines

✅ Work with management to achieve branding and revenue goals

✅ Demonstrate strong news judgment, writing skills, and the ability to multitask and manage time effectively

✅ Exhibit strong leadership and communication skills

✅ Execute news strategies and goals in daily newscasts

✅ Show flexibility and on-the-spot problem-solving abilities

✅ Proficiency with non-linear editing (i.e., Avid) and newsroom systems, such as iNews

ASSUMPTION: The ideal candidate will have a strong background in digital content production and a passion for creating engaging content that resonates with audiences.

🎯 Required Qualifications

Education: A Journalism degree is preferred but not required

Experience: Must have at least some previous writing or digital producing experience on one or more digital platforms

Required Skills:

• Solid news judgment
• Compelling and accurate writing skills
• Ability to multitask and manage time effectively
• Strong leadership and communication skills
• Flexibility and on-the-spot problem-solving abilities
• Proficient with non-linear editing (i.e., Avid) and newsroom systems, such as iNews

Preferred Skills:

• Previous experience in a newsroom environment
• Familiarity with broadcast media production and distribution

ASSUMPTION: While a Journalism degree is preferred, the most important qualifications are a strong background in digital content production and a passion for creating engaging content.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level digital content producers in Macon, Georgia)

Benefits:

• Great Benefits
• Upward Mobility

Working Hours: Full-time position with a typical workweek of 40 hours, including evenings, weekends, and holidays as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital content producers in Macon, Georgia. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports. They own, operate, and/or provide services to 185 television stations in 86 markets affiliated with all the major broadcast networks, and own Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest.

Company Size: Sinclair Broadcast Group has 5,001-10,000 employees, making it a large organization with ample opportunities for growth and career advancement.

Founded: Sinclair Broadcast Group was founded in 1986 and has since grown to become a leading provider of local news and sports content.

Company Description:

• Sinclair Broadcast Group is a diversified media company that delivers content via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON.
• The company is committed to being at the forefront of industry-changing events and technological advances, driving its 'next generation' thinking and stimulating conversations about the development of technology and evolving business models.
• Sinclair Broadcast Group recognizes the vital role broadcast television plays in branding and local content delivery and strives to constantly be at the forefront of leading-edge technology and structures to advance the industry.

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• Sinclair Cares
• and NewsON

Company Website: http://sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established and respected company in the broadcast media industry, with a strong commitment to innovation and growth.

📊 Role Analysis

Career Level: Entry-level to 2 years of experience

Reporting Structure: The Digital Content Producer will report directly to the News Director or a similar role within the organization.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's Macon, Georgia office.

Growth Opportunities:

• As a large organization, Sinclair Broadcast Group offers ample opportunities for career advancement and growth within the company.
• With experience and proven success, the Digital Content Producer may have the opportunity to take on more responsibilities or move into a management role.

ASSUMPTION: The Digital Content Producer role is an entry-level position with significant growth potential within Sinclair Broadcast Group.

🌍 Location & Work Environment

Office Type: Traditional office environment with a focus on collaboration and teamwork

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US; 140 4th Ave, North, Seattle, Washington 98109, US; 10713 Gilroy Rd, Hunt Valley, Maryland 21031, US

Geographic Context:

• Macon, Georgia is located in the central part of the state and has a population of approximately 150,000 people.
• The city is known for its historic architecture, museums, and annual events, such as the International Cherry Blossom Festival.
• Macon is home to several colleges and universities, including Mercer University and Wesleyan College.

Work Schedule: Full-time position with a typical workweek of 40 hours, including evenings, weekends, and holidays as needed

ASSUMPTION: The work environment at Sinclair Broadcast Group's Macon, Georgia office is collaborative and team-oriented, with a focus on creating engaging and informative content for local audiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or video interview with the News Director or a similar role within the organization
• Final interview with the General Manager or a similar role within the organization
• Background check and reference check

Key Assessment Areas:

• Writing and content creation skills
• News judgment and decision-making abilities
• Collaboration and teamwork skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your digital content creation and management experience
• Demonstrate your passion for creating engaging and informative content for local audiences

ATS Keywords: Digital Content Producer, Digital Platforms, News Judgment, Writing, Multitasking, Time Management, Leadership, Communication, Problem-Solving, Non-linear Editing, Newsroom Systems, iNews, Broadcast Media, News Operations, Original Programming, Digital, American Sports Network, Content Creation, Tennis Channel, Media, Television, ONE Media LLC, News, Comet, CHARGE!, Sinclair Cares, NewsON

ASSUMPTION: The application process for the Digital Content Producer role at Sinclair Broadcast Group is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Non-linear editing software (i.e., Avid)
• Newsroom systems, such as iNews
• Broadcast media production and distribution tools

ASSUMPTION: The Digital Content Producer will be expected to have proficiency with non-linear editing software and newsroom systems, as well as a willingness to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity
• Accountability

Work Style:

• Collaborative and team-oriented
• Fast-paced and deadline-driven
• Adaptable and problem-solving-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you able to multitask and manage your time effectively under tight deadlines?
• Do you have a strong passion for creating engaging and informative content for local audiences?

ASSUMPTION: Sinclair Broadcast Group values candidates who are innovative, collaborative, and committed to creating high-quality content for local audiences.

⚠️ Potential Challenges

• The Digital Content Producer role may require working evenings, weekends, and holidays as needed to meet deadlines and cover breaking news stories.
• The fast-paced and deadline-driven nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
• The Digital Content Producer will be expected to stay current on company trademark and copyright guidelines, which may require ongoing learning and adaptation.
• The role may require working with a diverse range of stakeholders, including news team members, management, and external partners, which may present unique challenges and opportunities for collaboration and communication.

ASSUMPTION: The Digital Content Producer role presents unique challenges and opportunities for growth and development within the broadcast media industry.

📈 Similar Roles Comparison

• The Digital Content Producer role is similar to other digital content creation and management roles within the broadcast media industry, but may differ in terms of the specific platforms and content being produced.
• Compared to other roles within Sinclair Broadcast Group, the Digital Content Producer role may have a greater focus on digital content creation and management, rather than broadcast media production and distribution.
• Career paths for Digital Content Producers may include moving into management roles within the organization, or transitioning into other roles within the broadcast media industry, such as News Director or General Manager.

ASSUMPTION: The Digital Content Producer role is similar to other digital content creation and management roles within the broadcast media industry, but may differ in terms of the specific platforms and content being produced.

📝 Sample Projects

• Creating a daily news digest for the company's website and social media platforms
• Producing a weekly news roundup or special report on a relevant topic or event
• Collaborating with the news team to create engaging and informative content for a special event or initiative

ASSUMPTION: The Digital Content Producer will be expected to work on a variety of projects and initiatives, both independently and in collaboration with the news team, to create engaging and informative content for local audiences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall structure of the news team and organization?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for growth and development within this role and the organization?
• How does Sinclair Broadcast Group support work-life balance for its employees?

ASSUMPTION: The Digital Content Producer role presents unique opportunities for growth and development within the broadcast media industry, and candidates should be prepared to ask thoughtful and insightful questions throughout the interview process to better understand the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your digital content creation and management experience
• Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.