Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: TEGNA Inc.

🔹 Location: WTLV WJXX-TV Jacksonville, Jacksonville, FL

🔹 Job Type: Full-Time, On-Site

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Writing and distributing original breaking news content
• Curating and scheduling news content across all station platforms
• Editing stories for clarity and optimizing content for digital formats
• Using creative production techniques to enhance digital stories
• Researching for facts and credibility

ASSUMPTION: This role requires a strong news judgment and the ability to work under constant time pressure and meet deadlines.

📋 Key Responsibilities

✅ Write and distribute original and accurate breaking news content

✅ Curate and schedule news content on all station platforms, including website, mobile app, social media and streaming platforms

✅ Edit reporter stories for grammar, clarity, structure, AP style and optimize the content for digital

✅ Use creative production or story-packaging techniques, like subheads, hyperlinks, graphics and media (viewer pictures, user-generated content, etc.) to enhance digital stories

✅ Write in an exciting, captivating and authentic manner

✅ Research for facts and credibility

✅ Monitor news releases and use social listening to find new content, enterprise stories and make community contacts

✅ Analyze and actively use data and metrics to inform editorial and strategic decisions

✅ Perform other tasks as required by supervisor or senior digital producers

✅ Ensure the newsroom upholds journalistic integrity and the station brand across platforms

ASSUMPTION: This role requires the ability to calmly handle live, breaking news situations and rapidly changing coverage.

🎯 Required Qualifications

Education: BA/BS in journalism, communications and/or equivalent experience in the field

Experience: 1-3 years of experience writing breaking news articles or writing news articles in AP style

Required Skills:

• Strong communication and organizational skills
• Ability to work under constant time pressure and meet deadlines
• Strong news and editorial judgment, and an understanding of the tenets of professional journalism
• Strong knowledge of AP style, copy editing and SEO best practices
• Ability to work various shifts, including mornings, nights and weekends

Preferred Skills:

• Experience with CMS, photo and video-editing systems
• Ability to write in an exciting, captivating and conversational tone
• Experience creating and managing content on social media platforms
• An aptitude for creating and packaging engaging, audience-driven content
• Knowledge of how to interpret and use digital analytics
• Knowledge of ENPS, Edius, Canva

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (Estimated based on industry standards for a Digital Content Producer with 1-3 years of experience in the Broadcast Media industry in Jacksonville, FL)

Benefits:

• Medical, dental, and eye care coverage
• Fertility, surrogacy, and adoption assistance
• Disability and life insurance
• 401(k) matching
• Virtual doctor appointments and therapy sessions
• Paid time off and paid holidays

Working Hours: Full-time, with the ability to work various shifts, including mornings, nights, and weekends

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1955 (as Gannett Company, Inc.)

Company Description:

• TEGNA Inc. is an innovative media company that serves the greater good of its communities
• Across platforms, TEGNA tells empowering stories, conducts impactful investigations, and delivers innovative marketing solutions
• With 64 television stations in 51 U.S. markets, TEGNA is one of the most geographically diverse broadcasters in the U.S.

Company Specialties:

• Broadcasting
• News and Information Services
• Media Production and Distribution

Company Website: TEGNA.com

ASSUMPTION: TEGNA Inc. is a large, established company with a strong presence in the broadcast media industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Digital Content Manager or a similar position

Work Arrangement: On-site, with the ability to work various shifts, including mornings, nights, and weekends

Growth Opportunities:

• Progression to a senior digital producer role or a similar position
• Expansion into other areas of the company, such as management or production
• Potential to work on high-profile stories and projects

ASSUMPTION: This role offers opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site, with the ability to work various shifts, including mornings, nights, and weekends

Office Location(s): WTLV WJXX-TV Jacksonville, Jacksonville, FL

Geographic Context:

• Jacksonville, FL is the most populous city in the U.S. state of Florida
• The Jacksonville metropolitan area has a population of over 1.5 million people
• The city is known for its sports teams, cultural events, and outdoor activities

Work Schedule: Full-time, with the ability to work various shifts, including mornings, nights, and weekends

ASSUMPTION: The work environment is fast-paced and requires the ability to work under constant time pressure and meet deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager or a member of the digital content team
• Background check and references

Key Assessment Areas:

• Writing and editing skills
• News judgment and editorial decision-making
• Knowledge of AP style, SEO best practices, and digital analytics
• Ability to work under pressure and meet deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your portfolio of digital content and any relevant multimedia pieces
• Be prepared to discuss your news judgment and editorial decision-making process

ATS Keywords: Digital Content Producer, News Writing, AP Style, SEO, Social Media, Digital Analytics, Broadcast Media, Jacksonville, FL

ASSUMPTION: The application process may vary depending on the specific needs of the company and the role.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Photo and video-editing software
• Social media platforms (Instagram, Twitter, Facebook)
• Digital analytics tools
• Newsroom Computer Systems (NCS) software, such as ENPS

ASSUMPTION: The specific tools and technologies required may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Accountability
• Diversity

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and focused on meeting deadlines
• Adaptable and able to work in a constantly changing environment

Self-Assessment Questions:

• Do you have a strong news judgment and the ability to work under constant time pressure?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have a strong understanding of AP style, SEO best practices, and digital analytics?

ASSUMPTION: Cultural fit is important for success in this role, as it requires working well with a team and adapting to a fast-paced environment.

⚠️ Potential Challenges

• The fast-paced nature of the role may be challenging for those who prefer a more structured work environment
• The ability to work various shifts, including mornings, nights, and weekends, may be challenging for those with personal commitments or family responsibilities
• The role may require working on high-profile stories or breaking news events, which can be stressful and demanding
• The company is a large, established organization, which may have a more formal or hierarchical work culture compared to smaller or startup companies

ASSUMPTION: These challenges are specific to this role and may not be experienced by all applicants.

📈 Similar Roles Comparison

• Digital Content Producer vs. Digital Journalist: Both roles focus on creating and distributing digital content, but the Digital Content Producer role is more focused on curating and scheduling content, while the Digital Journalist role involves more original reporting and investigative work
• Broadcast Media Production and Distribution vs. Digital Media Production and Distribution: Both industries involve creating and distributing content, but Broadcast Media Production and Distribution focuses on traditional broadcast media, while Digital Media Production and Distribution focuses on digital platforms and new media technologies
• Digital Content Producer vs. Content Strategist: Both roles involve creating and distributing content, but the Content Strategist role is more focused on developing and implementing content strategies, while the Digital Content Producer role is more focused on the day-to-day creation and distribution of content

ASSUMPTION: This role is unique and offers a specific set of challenges and opportunities compared to similar roles in the industry.

📝 Sample Projects

• Creating a breaking news alert for a major event, such as a natural disaster or a high-profile crime
• Developing a series of stories on a specific topic, such as a social issue or a local community event
• Editing and optimizing a long-form feature story for digital publication

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may be required to perform in this role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the overall content strategy of the company?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for employees in this role?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://boards.greenhouse.io/tegnainc/jobs/4722591007?gh_jid=4722591007
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio of your digital content and any relevant multimedia pieces
• Be prepared to discuss your news judgment and editorial decision-making process
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.