📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: Shreveport, Louisiana
🔹 Job Type: On-site, Full-time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Writing and sharing engaging stories for Ktalnews.com
- Growing website traffic and user engagement
- Reporting breaking news and monitoring analytics
- Collaborating with newsroom members and producers
ASSUMPTION: This role requires a strong focus on digital content creation and a solid understanding of SEO best practices to drive website traffic and user engagement.
📋 Key Responsibilities
✅ Write and share stories for Ktalnews.com, focusing on growing website traffic and user engagement
✅ Report breaking news stories, monitor analytic tools, RSS feeds, social media, alerts, and regional media for interesting and/or trending stories
✅ Write daily “flip” stories (avg. 10 stories/day) that are packaged in a way that grows pages per session and time on page while utilizing SEO best practices to grow website search traffic
✅ Constantly monitor competition to ensure no “flip” stories across the DMA are missed
✅ Post, package, and promote stories from third-party feed partners (Nexstar, AP, NBC, etc.)
✅ Proofread, package, and promote broadcast reporter stories
✅ Work with producers and news field crew on adding video to web stories (when applicable)
✅ Manage passive livestreams (when applicable)
✅ Push engaging and breaking stories on mobile app (when applicable)
✅ Generate meaningful audience engagement on social media without baiting (when applicable)
✅ Develop new digital content ideas for Ktalnews.com
✅ Perform other duties as assigned
ASSUMPTION: This role requires a high level of initiative, multitasking, and the ability to work well under pressure, especially during breaking news and severe weather events.
🎯 Required Qualifications
Education: Bachelor's Degree in Communication, Marketing, Journalism, or equivalent experience
Experience: Two years of experience in a digital or print newsroom
Required Skills:
- Proficiency in AP Style writing and SEO best practices
- Clever headline writing that gets readers to click
- Minimum 60 words-per-minute typing speed
- Ability to generate high engagement social media posts with link click-throughs
- Familiarity with Google Analytics, Chartbeat, Social Flow, and WordPress
- Excels in fast-paced, high-pressure work environments with accurate, visual, in-depth, digital coverage
- Comfortable with cold calling to develop stories
- Highly detail-oriented with excellent newsroom judgment
- Ability to multi-task and flexible with schedule in times of breaking news, severe weather, etc.
- High digital aptitude in respect to latest CMS and social media updates and trends
- Takes initiative to seek out and understand new digital news applications and resources
- Possesses journalistic integrity and understanding of viewer needs and expectations
- Can communicate, coordinate, and collaborate with other members of the newsroom
- Maintain positive work environment through active team participation and cooperation with co-workers in all departments
- Responds positively to feedback
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for covering stories in the local community.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (Based on industry standards for a Digital Content Producer with 2-5 years of experience in Louisiana)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday-Friday, with flexibility to work additional hours during breaking news events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Content Producer with 2-5 years of experience in Louisiana. Actual salary may vary based on the company's internal compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 10,001+ employees (Enterprise)
Founded: 1996
Company Description:
- Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms.
- It owns America’s largest local television broadcasting group, reaching 220 million people across 116 U.S. markets.
- The company also owns popular entertainment multicast networks, a 31.3% ownership stake in TV Food Network, and its portfolio of digital assets, including its local TV station websites, The Hill, and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.
Company Specialties:
- Broadcast television
- Digital media
- News and entertainment content production and distribution
Company Website: Nexstar Media Group, Inc.
ASSUMPTION: Nexstar Media Group, Inc. is a large, established company with a significant presence in the broadcast media industry. This role offers opportunities for career growth and development within a large organization.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Digital Content Manager or similar role
Work Arrangement: On-site, full-time, with flexibility to work additional hours during breaking news events
Growth Opportunities:
- Progression to a senior digital content producer role
- Transition to a management or leadership role within the digital content team
- Expansion into other areas of the company, such as broadcast journalism or digital media strategy
ASSUMPTION: This role offers opportunities for career growth and development within the digital content team and potentially across other areas of the company.
🌍 Location & Work Environment
Office Type: On-site, traditional office environment
Office Location(s): 3150 N Market St, Shreveport, LA 71107
Geographic Context:
- Shreveport is located in northwest Louisiana and is the third-most populous city in the state.
- The city has a humid subtropical climate, with mild winters and hot, humid summers.
- Shreveport is known for its cultural attractions, including the Louisiana State Exhibit Museum and the R.W. Norton Art Gallery.
Work Schedule: Full-time, Monday-Friday, with flexibility to work additional hours during breaking news events
ASSUMPTION: The work environment for this role is fast-paced and high-pressure, with a focus on breaking news and digital content production. The office is located in a traditional office building, and the work schedule is full-time with flexibility for additional hours during breaking news events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the digital content team
- Final interview with the news director or a member of the executive team
Key Assessment Areas:
- Writing and storytelling skills
- Knowledge of AP Style writing and SEO best practices
- Ability to work well under pressure and meet tight deadlines
- Collaboration and teamwork skills
- Understanding of local news and community needs
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your writing and digital content production work
- Prepare for interview questions that focus on your writing and storytelling skills, as well as your ability to work well under pressure
- Research Nexstar Media Group, Inc. and the local news market to demonstrate your understanding of the company and the role
ATS Keywords: Digital Content Producer, Digital Journalist, News Producer, SEO, AP Style Writing, Social Media Engagement, Google Analytics, Chartbeat, WordPress
ASSUMPTION: The application process for this role is typical for a mid-level digital content producer position within the broadcast media industry. The interview process focuses on assessing the candidate's writing and storytelling skills, as well as their ability to work well under pressure and meet tight deadlines.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Social media platforms (Facebook, Twitter, Instagram, etc.)
- SEO tools (Google Search Console, SEMrush, Ahrefs, etc.)
- Analytics tools (Google Analytics, Chartbeat, Social Flow, etc.)
- Newsroom computer-assisted design (CAD) systems
- Video editing software (Adobe Premiere Pro, Final Cut Pro, etc.)
ASSUMPTION: This role requires proficiency in various digital content production tools and technologies, including content management systems, social media platforms, SEO tools, analytics tools, newsroom CAD systems, and video editing software.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and high-pressure work environment
- Focus on breaking news and digital content production
- Collaborative and team-oriented
- Adaptable and flexible, especially during breaking news events
- Results-driven and focused on growing website traffic and user engagement
Self-Assessment Questions:
- Do you thrive in fast-paced, high-pressure work environments?
- Are you comfortable working flexible hours, especially during breaking news events?
- Do you possess strong collaboration and teamwork skills?
- Are you results-driven and focused on growing website traffic and user engagement?
- Do you have a solid understanding of local news and community needs?
ASSUMPTION: Nexstar Media Group, Inc. values a fast-paced, high-pressure work environment with a focus on breaking news and digital content production. The company seeks candidates who are adaptable, flexible, and results-driven, with strong collaboration and teamwork skills.
⚠️ Potential Challenges
- Working long hours and being on-call during breaking news events
- Managing multiple tasks and deadlines simultaneously
- Dealing with high stress and pressure, especially during breaking news events
- Adapting to changes in the digital landscape and industry trends
- Competing with other digital content producers and news outlets in the local market
ASSUMPTION: This role presents several potential challenges, including long hours and on-call responsibilities during breaking news events, managing multiple tasks and deadlines simultaneously, dealing with high stress and pressure, adapting to changes in the digital landscape, and competing with other digital content producers and news outlets in the local market.
📈 Similar Roles Comparison
- Digital Content Producer vs. Digital Journalist: Both roles focus on creating engaging digital content, but the Digital Content Producer role has a stronger emphasis on driving website traffic and user engagement through SEO best practices and digital content strategy.
- Broadcast Media Production and Distribution vs. Digital Media Production and Distribution: Broadcast media production and distribution focuses on traditional television and radio content, while digital media production and distribution focuses on digital platforms and content delivery. This role combines both aspects, focusing on digital content production and distribution within a broadcast media organization.
- Digital Content Producer vs. News Producer: Both roles involve creating and distributing news content, but the Digital Content Producer role focuses more on digital platforms and driving website traffic and user engagement, while the News Producer role focuses on broadcast news content and programming.
ASSUMPTION: This role combines aspects of digital content production, digital media strategy, and broadcast journalism. It offers opportunities for career growth and development within the digital content team and potentially across other areas of the company.
📝 Sample Projects
- Creating a daily news flip schedule that grows pages per session and time on page while utilizing SEO best practices
- Developing a social media engagement strategy that increases link click-throughs and user engagement
- Managing passive livestreams and generating meaningful audience engagement without baiting
- Creating a digital content strategy that drives website traffic and user engagement while maintaining journalistic integrity
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Digital Content Producer role, focusing on driving website traffic and user engagement through SEO best practices, digital content strategy, and social media engagement.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its digital content team?
- What are the most significant challenges facing the digital content team, and how can this role help address them?
- How does the company measure the success of its digital content strategy, and how can this role contribute to that success?
- What opportunities are there for career growth and development within the digital content team and across other areas of the company?
- How does the company foster a collaborative and innovative work environment, especially during breaking news events?
ASSUMPTION: These key questions help assess the company's commitment to the growth and development of its digital content team, as well as the opportunities for career growth and development within the role and the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions that focus on your writing and storytelling skills, as well as your ability to work well under pressure
- Research Nexstar Media Group, Inc. and the local news market to demonstrate your understanding of the company and the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
