📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: TEGNA Inc.
🔹 Location: WBIR-TV Knoxville, Knoxville, TN
🔹 Job Type: Full-Time, On-Site
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: May 1, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Writing and distributing original breaking news content
- Curating and scheduling news content across various platforms
- Editing stories for clarity and AP style
- Enhancing digital stories using creative techniques
- Collaborating with a team in a fast-paced news environment
ASSUMPTION: This role requires strong writing skills and the ability to work well under pressure. Prior experience in a news environment is not required but would be beneficial.
📋 Key Responsibilities
✅ Write and distribute original and accurate breaking news content
✅ Curate and schedule news content on all station platforms, including website, mobile app, social media, and streaming platforms
✅ Edit reporter stories for grammar, clarity, structure, AP style, and optimize the content for digital
✅ Use creative production or story-packaging techniques to enhance digital stories
✅ Write in an exciting, captivating, and authentic manner
✅ Research for facts and credibility
✅ Monitor news releases and use social listening to find new content, enterprise stories, and make community contacts
✅ Analyze and actively use data and metrics to inform editorial and strategic decisions
✅ Perform other tasks as required by supervisor or senior digital producers
✅ Ensure the newsroom upholds journalistic integrity and the station brand across platforms
ASSUMPTION: This role requires strong news judgment and the ability to work quickly and accurately under tight deadlines.
🎯 Required Qualifications
Education: BA/BS in journalism, communications, or equivalent experience in the field
Experience: 0-1 years of experience writing breaking news articles or writing news articles in AP style
Required Skills:
- Strong communication and organizational skills
- Ability to work under constant time pressure and meet deadlines
- Strong news and editorial judgment, and an understanding of the tenets of professional journalism
- Strong knowledge of AP style, copy editing, and SEO best practices
- Ability to calmly handle live, breaking news situations and rapidly changing coverage
Preferred Skills:
- Experience with CMS, photo, and video-editing systems
- Ability to write in an exciting, captivating, and conversational tone
- Experience creating and managing content on social media platforms
- Knowledge of how to interpret and use digital analytics
- Knowledge of ENPS, Edius, Canva
ASSUMPTION: While prior experience is not required, candidates with some experience in a news environment or digital content creation may have an advantage.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level digital content producers in the Knoxville, TN area)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) program with company match
- Virtual doctor's appointments and therapy sessions
- Paid time off and nine paid holidays per year
Working Hours: Full-time, including mornings, nights, weekends, and holidays as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution. TEGNA Inc. is one of the most geographically diverse broadcasters in the U.S., with 64 television stations in 51 U.S. markets, reaching approximately 39 percent of all television households nationwide.
Company Size: TEGNA Inc. has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for growth and development.
Founded: TEGNA Inc. was founded in 1955 and has since grown to become a leading media company that serves the greater good of its communities.
Company Description:
- TEGNA Inc. is an innovative media company that serves the greater good of its communities.
- Across platforms, TEGNA tells empowering stories, conducts impactful investigations, and delivers innovative marketing solutions.
- TEGNA's award-winning journalists have been recognized with numerous national honors, including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite, and Emmy awards.
Company Specialties:
- Broadcast Media Production and Distribution
- Digital Content Creation and Distribution
- News and Journalism
- Marketing Solutions
Company Website: TEGNA.com
ASSUMPTION: TEGNA Inc. is a large, well-established company with a strong reputation in the broadcast media industry. Its commitment to serving the greater good of its communities is evident in its mission and values.
📊 Role Analysis
Career Level: Entry-Level. This role is an excellent opportunity for recent graduates or early-career journalists to gain experience in a fast-paced news environment.
Reporting Structure: The Digital Content Producer will report directly to the Digital Content Manager or a similar role within the newsroom.
Work Arrangement: This is an on-site, full-time position with a flexible schedule that may include mornings, nights, weekends, and holidays as needed.
Growth Opportunities:
- As a large organization, TEGNA Inc. offers opportunities for career growth and advancement within the company.
- This role provides an excellent foundation for a career in digital content creation, journalism, or a related field.
- TEGNA Inc. encourages internal mobility and provides opportunities for employees to explore different roles and responsibilities within the organization.
ASSUMPTION: This role is well-suited for early-career journalists or recent graduates looking to gain experience in a fast-paced news environment. It offers opportunities for growth and development within the company and the broader broadcast media industry.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative newsroom environment.
Office Location(s): WBIR-TV Knoxville, 3308 W. Young High Pike, Knoxville, TN 37920
Geographic Context:
- Knoxville is the third-largest city in Tennessee, with a population of approximately 187,000 people.
- The city is known for its rich history, vibrant arts and culture scene, and outdoor recreation opportunities.
- Knoxville is home to the University of Tennessee, which contributes to the city's diverse and dynamic community.
Work Schedule: Full-time, with a flexible schedule that may include mornings, nights, weekends, and holidays as needed.
ASSUMPTION: The on-site work environment at WBIR-TV Knoxville offers a collaborative and dynamic newsroom setting, with opportunities for growth and development within the company and the broader broadcast media industry.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link.
- If selected, you will be contacted for a phone or video screening.
- Candidates who advance will be invited for an in-person or virtual interview with the hiring manager and/or other members of the newsroom team.
- Finalists may be asked to complete a writing test or other assessment.
Key Assessment Areas:
- Writing and editing skills
- News judgment and editorial decision-making
- Familiarity with digital platforms and SEO best practices
- Ability to work well under pressure and meet tight deadlines
- Cultural fit and alignment with TEGNA Inc.'s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your writing and editing work, as well as any relevant experience with digital platforms or SEO best practices.
- Be prepared to discuss your news judgment and editorial decision-making process during the interview.
- Research TEGNA Inc. and WBIR-TV Knoxville to demonstrate your familiarity with the company and its mission.
ATS Keywords: Digital Content Producer, Breaking News, Writing, Editing, AP Style, SEO, Social Media, CMS, News Judgment, Journalism, Broadcast Media
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strong writing and editing skills, as well as their news judgment and familiarity with digital platforms and SEO best practices.
🛠️ Tools & Technologies
- CMS (Content Management System)
- ENPS (Newsroom Computer System)
- Edius (Video Editing Software)
- Canva (Graphic Design Software)
- Social Media Platforms (e.g., Facebook, Twitter, Instagram)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Serve the greater good
- Act with integrity
- Be curious and innovative
- Collaborate and win together
- Be accountable
Work Style:
- Fast-paced and dynamic newsroom environment
- Collaborative and team-oriented
- Focus on breaking news and timely content delivery
- Opportunities for growth and development
Self-Assessment Questions:
- Do you align with TEGNA Inc.'s commitment to serving the greater good of its communities?
- Are you comfortable working in a fast-paced, collaborative newsroom environment?
- Do you have strong news judgment and the ability to make editorial decisions under tight deadlines?
ASSUMPTION: Candidates who align with TEGNA Inc.'s mission and values, and who are comfortable working in a fast-paced, collaborative newsroom environment, will be well-suited for this role.
⚠️ Potential Challenges
- The fast-paced nature of the newsroom environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The role may require working mornings, nights, weekends, and holidays as needed, which may impact work-life balance for some candidates.
- The competitive nature of the broadcast media industry may present challenges for candidates seeking to advance their careers within the organization.
- The role may require candidates to work with tight deadlines and under pressure, which may be challenging for candidates who prefer a more flexible or relaxed work environment.
ASSUMPTION: Candidates should carefully consider their personal and professional priorities and preferences when evaluating this role and its potential challenges.
📈 Similar Roles Comparison
- This role is similar to other digital content producer or journalist positions in the broadcast media industry, but may offer more opportunities for growth and development within a large organization.
- Candidates with experience in digital content creation or journalism may find this role to be a good fit for their skills and career goals.
- This role may offer more opportunities for career advancement within the organization compared to similar roles in smaller or independent media outlets.
ASSUMPTION: Candidates should research similar roles in the broadcast media industry to gain a better understanding of the skills and qualifications required for success in this field.
📝 Sample Projects
- Writing and editing breaking news content for the WBIR-TV Knoxville website and mobile app
- Curating and scheduling news content for various station platforms, including social media and streaming platforms
- Creating and implementing creative production or story-packaging techniques to enhance digital stories
- Researching and developing enterprise stories based on social listening and community contacts
ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the specific needs and priorities of the newsroom.
❓ Key Questions to Ask During Interview
- What are the most important qualities and skills for success in this role?
- How does this role fit into the broader newsroom structure and team dynamics?
- What opportunities are there for growth and development within the company and the broader broadcast media industry?
- How does TEGNA Inc. support its employees' professional development and career advancement?
- What is the work-life balance like for employees in this role, and how does the company support work-life balance initiatives?
ASSUMPTION: Candidates should use the interview process to gain a better understanding of the role, the company, and the broader broadcast media industry, as well as to assess their fit with the organization's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or examples of your writing and editing work, as well as any relevant experience with digital platforms or SEO best practices.
- Follow up with the hiring manager or HR representative within one week of submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
