📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: TEGNA Inc.
🔹 Location: KVUE-TV Austin, Austin, TX
🔹 Job Type: Full-time, On-site
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Writing and distributing original breaking news content
- Curating and scheduling news content across all station platforms
- Editing stories for clarity, AP style, and optimizing for digital
- Using creative production techniques to enhance digital stories
- Monitoring audience trends and using data to inform editorial decisions
ASSUMPTION: This role requires strong writing skills, news judgment, and the ability to work under constant time pressure and meet deadlines.
📋 Key Responsibilities
✅ Write and distribute original and accurate breaking news content
✅ Curate and schedule news content on all station platforms
✅ Edit reporter stories for grammar, clarity, structure, AP style, and optimize the content for digital
✅ Use creative production or story-packaging techniques to enhance digital stories
✅ Write in an exciting, captivating, and authentic manner
✅ Research for facts and credibility
✅ Monitor news releases and use social listening to find new content, enterprise stories, and make community contacts
✅ Analyze and actively use data and metrics to inform editorial and strategic decisions
✅ Perform other tasks as required by supervisor or senior digital producers
✅ Ensure the newsroom upholds journalistic integrity and the station brand across platforms
ASSUMPTION: The ideal candidate will have strong initiative and an inner drive, ready to learn and grow in a fast-paced news environment.
🎯 Required Qualifications
Education: BA/BS in journalism, communications, or equivalent experience in the field
Experience: 1-3 years of experience writing breaking news articles or writing news articles in AP style
Required Skills:
- Strong communication and organizational skills
- Ability to work under constant time pressure and meet deadlines
- Strong news and editorial judgment, and an understanding of the tenets of professional journalism
- Strong knowledge of AP style, copy editing, and SEO best practices
- Ability to write in an exciting, captivating, and conversational tone
- Experience creating and managing content on social media platforms
- Ability to work various shifts, including mornings, nights, and weekends
Preferred Skills:
- Experience with CMS, photo, and video-editing systems
- Knowledge of ENPS, Edius, Canva
ASSUMPTION: While not required, experience with digital analytics and audience listening tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (Based on industry standards for a Digital Content Producer with 1-3 years of experience in Austin, TX)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) matching (100% match for the first 4% of pay)
- Virtual doctor's appointments and therapy sessions
- Paid time off and paid holidays
Working Hours: Full-time, 40 hours per week, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution. TEGNA is one of the most geographically diverse broadcasters in the U.S., with 64 television stations in 51 U.S. markets, reaching approximately 39% of all television households nationwide.
Company Size: TEGNA Inc. has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for growth.
Founded: TEGNA was founded in 1955 and has since grown to become a leading media company that serves the greater good of its communities.
Company Description:
- TEGNA produces trusted, impactful, and innovative content across platforms.
- It tells stories that matter, advocates for those in need, and helps bring positive change to communities.
- TEGNA's award-winning journalists have been recognized with numerous national honors, including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite, and Emmy awards.
Company Specialties:
- Broadcasting
- Digital media
- News production
- Content creation
Company Website: TEGNA.com
ASSUMPTION: TEGNA's large size and diverse portfolio of television stations provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 1-3 years of experience in digital content production or a related field.
Reporting Structure: The Digital Content Producer will report to the Senior Digital Producer or a similar role within the newsroom.
Work Arrangement: This is an on-site, full-time position with the ability to work various shifts, including mornings, nights, and weekends.
Growth Opportunities:
- Progression to Senior Digital Producer or similar roles within the newsroom
- Expansion into other areas of content creation or management
- Potential opportunities in digital strategy, audience engagement, or data analysis
ASSUMPTION: Given TEGNA's large size and diverse portfolio of television stations, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: KVUE-TV Austin is a traditional broadcast newsroom with a modern, collaborative work environment.
Office Location(s): KVUE-TV Austin is located at 3801 N Capital of Texas Hwy, Austin, TX 78746.
Geographic Context:
- Austin, TX is a vibrant, growing city with a strong job market and a high cost of living.
- The city is known for its music scene, outdoor activities, and tech industry.
- Austin has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule for this role is full-time, with the ability to work various shifts, including mornings, nights, and weekends. The specific schedule will be determined by the newsroom's needs and may change based on breaking news events.
ASSUMPTION: The work environment at KVUE-TV Austin is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager or HR
- In-person or virtual interview with the news director and other newsroom staff
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Writing and editing skills
- News judgment and editorial decision-making
- Familiarity with digital platforms and SEO best practices
- Ability to work under pressure and meet deadlines
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your writing, editing, and news judgment skills.
- Include examples of your work, such as published articles or digital content you've produced.
- Be prepared to discuss your familiarity with digital analytics and audience listening tools.
- Research TEGNA and KVUE-TV Austin to demonstrate your understanding of the company and its mission.
ATS Keywords: Digital Content Producer, Writing, Editing, News Judgment, SEO, Digital Platforms, Breaking News, AP Style, Collaboration, Teamwork, Fast-paced Environment
ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing and editing skills, news judgment, and cultural fit with the newsroom.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Photo and video-editing software
- Social media management tools
- SEO optimization tools
- Data analysis and metrics tools
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the newsroom's needs and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Trust
- Integrity
- Excellence
- Innovation
- Collaboration
- Community
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on breaking news and timely content delivery
- Adaptable to changing priorities and breaking news events
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working various shifts, including mornings, nights, and weekends?
- Do you have strong initiative and an inner drive to learn and grow?
ASSUMPTION: The ideal candidate for this role will be a strong writer and editor with a solid news judgment, a sense of urgency, and the ability to work well under pressure in a fast-paced news environment.
⚠️ Potential Challenges
- The work environment can be fast-paced and stressful, with tight deadlines and breaking news events.
- The role may require working various shifts, including mornings, nights, and weekends.
- The cost of living in Austin, TX is relatively high compared to other cities in the region.
- The role may require driving to and from various locations, with a valid driver's license and the ability to operate news gathering vehicles.
ASSUMPTION: These challenges are inherent to the role and the news industry, and the ideal candidate will be able to thrive in this dynamic environment.
📈 Similar Roles Comparison
- Digital Content Producer vs. Digital Journalist: Both roles focus on creating and distributing digital content, but the Digital Content Producer role is more focused on curating and packaging content, while the Digital Journalist role involves more original reporting and writing.
- Industry-specific context: The broadcast media industry is evolving, with a growing emphasis on digital content and audience engagement. This role is well-positioned to capitalize on these trends and provide opportunities for growth and development.
- Career path comparison: This role can serve as a stepping stone to more senior roles within the newsroom, such as Senior Digital Producer or News Director, or to other areas of content creation and management within the company.
ASSUMPTION: The Digital Content Producer role is a unique and valuable opportunity to gain experience in digital content production and management within a large, diverse media company.
📝 Sample Projects
- Creating a breaking news alert for a major story, including writing, editing, and packaging the content for digital platforms
- Curating and scheduling a day's worth of news content across all station platforms, including the website, mobile app, social media, and streaming platforms
- Editing a reporter's story for grammar, clarity, structure, AP style, and optimizing the content for digital
ASSUMPTION: These sample projects are designed to give candidates a sense of the day-to-day responsibilities and tasks associated with the Digital Content Producer role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or shift in the newsroom and the responsibilities of the Digital Content Producer?
- How does the newsroom support the growth and development of its digital content producers?
- What are the most important qualities and skills for success in this role?
- How does the newsroom approach breaking news and live, fast-paced situations?
- What opportunities are there for career growth and development within the company?
ASSUMPTION: These questions are designed to help candidates better understand the role, the newsroom, and the company, and to assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing, editing, and news judgment skills, as well as your familiarity with digital platforms and SEO best practices.
- Prepare examples of your work, such as published articles or digital content you've produced, to showcase your skills and experience.
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
