π Core Information
πΉ Job Title: Digital Content Producer
πΉ Company: Sinclair Broadcast Group
πΉ Location: Oklahoma City, Oklahoma
πΉ Job Type: Full time
πΉ Category: Broadcast Media Production and Distribution
πΉ Date Posted: June 18, 2025
πΉ Experience Level: 0-2 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Creating engaging digital news content for web and social media platforms
- Collaborating with news managers and the Digital Executive Producer to ensure all digital platforms are up-to-date and accurate
- Identifying and posting timely, relevant, and compelling content
- Monitoring competitive social practices and working in line with the station's overall content strategy
- Teaching on-air reporters to improve their digital skills
ASSUMPTION: This role requires a strong understanding of digital platforms and a competitive spirit to succeed in a fast-paced environment.
π Key Responsibilities
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Day-to-day digital news content creation and management
β
Close collaboration with news managers and the Digital Executive Producer
β
Identification and posting of engaging, timely, and relevant content
β
Monitoring of competitive social practices and alignment with the station's content strategy
β
Training and mentoring of on-air reporters to improve their digital skills
ASSUMPTION: The ideal candidate will have a strong news judgment, excellent writing skills, and the ability to work in a fast-paced environment.
π― Required Qualifications
Education: Bachelor's degree in a related field preferred
Experience: Some previous news producing experience at a commercial TV station, although the right entry-level candidate may be considered
Required Skills:
- Solid news judgment and writing skills
- Ability to work in a fast-paced and deadline-driven environment
- Strong leadership and communication skills
- Flexibility and on-the-spot problem-solving abilities
Preferred Skills:
- Journalism degree
- Experience with digital analytics tools
ASSUMPTION: While a Journalism degree is preferred, the right entry-level candidate with relevant skills and experience may be considered.
π° Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level digital content producer roles in Oklahoma City)
Benefits:
- Great Benefits
- Open-Door Policy
- Upward Mobility
Working Hours: Full-time, Monday-Friday, with flexibility for breaking news and special events
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital content producer roles in Oklahoma City. Actual compensation may vary based on experience and qualifications.
π Applicant Insights
π Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees (Large enterprise with significant resources and opportunities for career growth)
Founded: 1986 (Over 35 years of experience in the broadcast media industry)
Company Description:
- Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
- The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks
- Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON
Company Specialties:
- Broadcast Media
- News Operations
- Original Programming
- Digital
- Content Creation
- Media
- Television
- News
- ONEMedia
- Comet
- CHARGE
- ROAR
- The Nest
- The Triple Option podcast
- Throwbacks podcast
- Unfiltered Soccer podcast
- BFFR podcast
- Sinclair Cares
- Tennis Channel
- TennisChannel 2
- NewsON
- Criminally Obsessed
- Broadspan Wireless
- Compulse
- AMP Sales & Marketing Solutions
- AMP Media
- and Enriching Local Lives
Company Website: sbgi.net
ASSUMPTION: Sinclair Broadcast Group has a strong presence in the broadcast media industry, with a wide range of specialties and a commitment to enriching local lives through meaningful connections, trusted reporting, and principled journalism.
π Role Analysis
Career Level: Entry-level to mid-level (depending on experience)
Reporting Structure: Reports directly to the Digital Executive Producer and works closely with news managers
Work Arrangement: Full-time, on-site position with flexibility for remote work during breaking news and special events
Growth Opportunities:
- Potential career advancement within the digital content team or other departments within the company
- Opportunities to learn and develop new skills through training and mentorship programs
ASSUMPTION: This role offers significant growth opportunities within a large enterprise, allowing candidates to advance their careers in the broadcast media industry.
π Location & Work Environment
Office Type: Traditional office environment with a focus on collaboration and teamwork
Office Location(s): Oklahoma City, Oklahoma
Geographic Context:
- Oklahoma City is the capital and largest city in the state of Oklahoma
- The city has a humid subtropical climate with hot summers and mild winters
- Oklahoma City is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues
Work Schedule: Full-time, Monday-Friday, with flexibility for breaking news and special events
ASSUMPTION: Oklahoma City offers a unique blend of urban and rural living, with a diverse range of cultural and recreational opportunities.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the news director and digital executive producer
- Final decision and offer
Key Assessment Areas:
- Writing and news judgment skills
- Digital analytics and content strategy knowledge
- Cultural fit and teamwork abilities
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of digital content creation and strategy in your application materials
- Prepare examples of your work that demonstrate your news judgment, writing, and digital analytics skills
- Be ready to discuss your familiarity with the Oklahoma City market and its news landscape
ATS Keywords: Digital Content Producer, Digital News Content, Writing Skills, News Judgment, Digital Analytics, Leadership Skills, Communication Skills, Problem Solving, Fast-Paced Environment
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
π οΈ Tools & Technologies
- Content management systems (CMS) such as WordPress or similar platforms
- Social media management tools such as Hootsuite, Buffer, or Sprout Social
- Digital analytics tools such as Google Analytics or similar platforms
- Video editing and production software such as Adobe Premiere Pro or similar tools
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Enriching Local Lives
- Trustworthy Journalism
- Community Engagement
- Innovation
- Collaboration
Work Style:
- Fast-paced and deadline-driven environment
- Strong focus on teamwork and collaboration
- Opportunities for growth and development
- Supportive and inclusive work culture
Self-Assessment Questions:
- How do you align with Sinclair Broadcast Group's commitment to enriching local lives through meaningful connections, trusted reporting, and principled journalism?
- How comfortable are you working in a fast-paced, deadline-driven environment?
- How well do you collaborate with others, and how do you handle feedback and criticism?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Sinclair Broadcast Group's values and work style during the interview process.
β οΈ Potential Challenges
- Working in a fast-paced, deadline-driven environment can be stressful and demanding
- The role may require irregular hours, including evenings, weekends, and holidays, to cover breaking news and special events
- Competition for this role may be high, given the attractive salary and benefits package
- Oklahoma City's humid subtropical climate may be challenging for some candidates
ASSUMPTION: Candidates should be prepared to discuss how they would manage the potential challenges associated with this role and work environment.
π Similar Roles Comparison
- This role is similar to a Digital Content Producer or Digital News Producer position in other broadcast media companies
- However, Sinclair Broadcast Group's large size and extensive resources may offer more opportunities for career growth and development
- Candidates should research the company's unique culture and values to understand how this role differs from similar positions in other organizations
ASSUMPTION: Candidates should be prepared to discuss how their skills and experiences make them a strong fit for this role, compared to similar positions in other broadcast media companies.
π Sample Projects
- Developing and executing a digital content strategy for a breaking news event
- Creating engaging and informative social media posts for a local news story
- Producing a digital news package, including written content, images, and videos, for a major news event
ASSUMPTION: Candidates should be prepared to discuss their relevant work experiences and how they have demonstrated the skills required for this role.
β Key Questions to Ask During Interview
- How does this role fit into the overall digital content strategy for the station?
- What are the most important qualities and skills for success in this role?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the digital content team, and how can this role help address them?
- How does the company foster a culture of innovation and collaboration within its digital content team?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Sinclair Broadcast Group careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work that demonstrate your news judgment, writing, and digital analytics skills
- Be ready to discuss your familiarity with the Oklahoma City market and its news landscape
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.