Sinclair Broadcast Group logo

Digital Content Producer

Sinclair Broadcast Group
Full-time
On-site
Oklahoma City, Oklahoma, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Content Producer

πŸ”Ή Company: Sinclair Broadcast Group

πŸ”Ή Location: Oklahoma City, Oklahoma

πŸ”Ή Job Type: Full time

πŸ”Ή Category: Broadcast Media Production and Distribution

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging digital news content for web and social media platforms
  • Collaborating with news managers and the Digital Executive Producer to ensure all digital platforms are up-to-date and accurate
  • Identifying and posting timely, relevant, and compelling content
  • Monitoring competitive social practices and working in line with the station's overall content strategy
  • Teaching on-air reporters to improve their digital skills

ASSUMPTION: This role requires a strong understanding of digital platforms and a competitive spirit to succeed in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Day-to-day digital news content creation and management

βœ… Close collaboration with news managers and the Digital Executive Producer

βœ… Identification and posting of engaging, timely, and relevant content

βœ… Monitoring of competitive social practices and alignment with the station's content strategy

βœ… Training and mentoring of on-air reporters to improve their digital skills

ASSUMPTION: The ideal candidate will have a strong news judgment, excellent writing skills, and the ability to work in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in a related field preferred

Experience: Some previous news producing experience at a commercial TV station, although the right entry-level candidate may be considered

Required Skills:

  • Solid news judgment and writing skills
  • Ability to work in a fast-paced and deadline-driven environment
  • Strong leadership and communication skills
  • Flexibility and on-the-spot problem-solving abilities

Preferred Skills:

  • Journalism degree
  • Experience with digital analytics tools

ASSUMPTION: While a Journalism degree is preferred, the right entry-level candidate with relevant skills and experience may be considered.

πŸ’° Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level digital content producer roles in Oklahoma City)

Benefits:

  • Great Benefits
  • Open-Door Policy
  • Upward Mobility

Working Hours: Full-time, Monday-Friday, with flexibility for breaking news and special events

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital content producer roles in Oklahoma City. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees (Large enterprise with significant resources and opportunities for career growth)

Founded: 1986 (Over 35 years of experience in the broadcast media industry)

Company Description:

  • Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
  • The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks
  • Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON

Company Specialties:

  • Broadcast Media
  • News Operations
  • Original Programming
  • Digital
  • Content Creation
  • Media
  • Television
  • News
  • ONEMedia
  • Comet
  • CHARGE
  • ROAR
  • The Nest
  • The Triple Option podcast
  • Throwbacks podcast
  • Unfiltered Soccer podcast
  • BFFR podcast
  • Sinclair Cares
  • Tennis Channel
  • TennisChannel 2
  • NewsON
  • Criminally Obsessed
  • Broadspan Wireless
  • Compulse
  • AMP Sales & Marketing Solutions
  • AMP Media
  • and Enriching Local Lives

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group has a strong presence in the broadcast media industry, with a wide range of specialties and a commitment to enriching local lives through meaningful connections, trusted reporting, and principled journalism.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level (depending on experience)

Reporting Structure: Reports directly to the Digital Executive Producer and works closely with news managers

Work Arrangement: Full-time, on-site position with flexibility for remote work during breaking news and special events

Growth Opportunities:

  • Potential career advancement within the digital content team or other departments within the company
  • Opportunities to learn and develop new skills through training and mentorship programs

ASSUMPTION: This role offers significant growth opportunities within a large enterprise, allowing candidates to advance their careers in the broadcast media industry.

🌍 Location & Work Environment

Office Type: Traditional office environment with a focus on collaboration and teamwork

Office Location(s): Oklahoma City, Oklahoma

Geographic Context:

  • Oklahoma City is the capital and largest city in the state of Oklahoma
  • The city has a humid subtropical climate with hot summers and mild winters
  • Oklahoma City is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues

Work Schedule: Full-time, Monday-Friday, with flexibility for breaking news and special events

ASSUMPTION: Oklahoma City offers a unique blend of urban and rural living, with a diverse range of cultural and recreational opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the news director and digital executive producer
  • Final decision and offer

Key Assessment Areas:

  • Writing and news judgment skills
  • Digital analytics and content strategy knowledge
  • Cultural fit and teamwork abilities
  • Adaptability and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Showcase your understanding of digital content creation and strategy in your application materials
  • Prepare examples of your work that demonstrate your news judgment, writing, and digital analytics skills
  • Be ready to discuss your familiarity with the Oklahoma City market and its news landscape

ATS Keywords: Digital Content Producer, Digital News Content, Writing Skills, News Judgment, Digital Analytics, Leadership Skills, Communication Skills, Problem Solving, Fast-Paced Environment

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Content management systems (CMS) such as WordPress or similar platforms
  • Social media management tools such as Hootsuite, Buffer, or Sprout Social
  • Digital analytics tools such as Google Analytics or similar platforms
  • Video editing and production software such as Adobe Premiere Pro or similar tools

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Enriching Local Lives
  • Trustworthy Journalism
  • Community Engagement
  • Innovation
  • Collaboration

Work Style:

  • Fast-paced and deadline-driven environment
  • Strong focus on teamwork and collaboration
  • Opportunities for growth and development
  • Supportive and inclusive work culture

Self-Assessment Questions:

  • How do you align with Sinclair Broadcast Group's commitment to enriching local lives through meaningful connections, trusted reporting, and principled journalism?
  • How comfortable are you working in a fast-paced, deadline-driven environment?
  • How well do you collaborate with others, and how do you handle feedback and criticism?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Sinclair Broadcast Group's values and work style during the interview process.

⚠️ Potential Challenges

  • Working in a fast-paced, deadline-driven environment can be stressful and demanding
  • The role may require irregular hours, including evenings, weekends, and holidays, to cover breaking news and special events
  • Competition for this role may be high, given the attractive salary and benefits package
  • Oklahoma City's humid subtropical climate may be challenging for some candidates

ASSUMPTION: Candidates should be prepared to discuss how they would manage the potential challenges associated with this role and work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Content Producer or Digital News Producer position in other broadcast media companies
  • However, Sinclair Broadcast Group's large size and extensive resources may offer more opportunities for career growth and development
  • Candidates should research the company's unique culture and values to understand how this role differs from similar positions in other organizations

ASSUMPTION: Candidates should be prepared to discuss how their skills and experiences make them a strong fit for this role, compared to similar positions in other broadcast media companies.

πŸ“ Sample Projects

  • Developing and executing a digital content strategy for a breaking news event
  • Creating engaging and informative social media posts for a local news story
  • Producing a digital news package, including written content, images, and videos, for a major news event

ASSUMPTION: Candidates should be prepared to discuss their relevant work experiences and how they have demonstrated the skills required for this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall digital content strategy for the station?
  • What are the most important qualities and skills for success in this role?
  • How does the company support the professional development and growth of its employees?
  • What are the biggest challenges facing the digital content team, and how can this role help address them?
  • How does the company foster a culture of innovation and collaboration within its digital content team?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Sinclair Broadcast Group careers portal
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your work that demonstrate your news judgment, writing, and digital analytics skills
  • Be ready to discuss your familiarity with the Oklahoma City market and its news landscape
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.