Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: Sinclair Broadcast Group

🔹 Location: Oklahoma City, Oklahoma

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging digital news content for web and social media platforms
• Collaborating with news managers and the Digital Executive Producer to ensure all digital platforms are up-to-date and accurate
• Identifying and posting timely, relevant, and compelling content
• Monitoring competitive social practices and working in line with the station's overall content strategy
• Teaching on-air reporters to improve their digital skills

ASSUMPTION: This role requires a strong understanding of digital platforms and a competitive spirit to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Day-to-day digital news content creation and management

✅ Close collaboration with news managers and the Digital Executive Producer

✅ Identification and posting of engaging, timely, and relevant content

✅ Monitoring of competitive social practices and alignment with the station's content strategy

✅ Training and mentoring of on-air reporters to improve their digital skills

ASSUMPTION: The ideal candidate will have a strong news judgment, excellent writing skills, and the ability to work in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in a related field preferred

Experience: Some previous news producing experience at a commercial TV station, although the right entry-level candidate may be considered

Required Skills:

• Solid news judgment and writing skills
• Ability to work in a fast-paced and deadline-driven environment
• Strong leadership and communication skills
• Flexibility and on-the-spot problem-solving abilities

Preferred Skills:

• Journalism degree
• Experience with digital analytics tools

ASSUMPTION: While a Journalism degree is preferred, the right entry-level candidate with relevant skills and experience may be considered.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level digital content producer roles in Oklahoma City)

Benefits:

• Great Benefits
• Open-Door Policy
• Upward Mobility

Working Hours: Full-time, Monday-Friday, with flexibility for breaking news and special events

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital content producer roles in Oklahoma City. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees (Large enterprise with significant resources and opportunities for career growth)

Founded: 1986 (Over 35 years of experience in the broadcast media industry)

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks
• Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• Content Creation
• Media
• Television
• News
• ONEMedia
• Comet
• CHARGE
• ROAR
• The Nest
• The Triple Option podcast
• Throwbacks podcast
• Unfiltered Soccer podcast
• BFFR podcast
• Sinclair Cares
• Tennis Channel
• TennisChannel 2
• NewsON
• Criminally Obsessed
• Broadspan Wireless
• Compulse
• AMP Sales & Marketing Solutions
• AMP Media
• and Enriching Local Lives

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group has a strong presence in the broadcast media industry, with a wide range of specialties and a commitment to enriching local lives through meaningful connections, trusted reporting, and principled journalism.

📊 Role Analysis

Career Level: Entry-level to mid-level (depending on experience)

Reporting Structure: Reports directly to the Digital Executive Producer and works closely with news managers

Work Arrangement: Full-time, on-site position with flexibility for remote work during breaking news and special events

Growth Opportunities:

• Potential career advancement within the digital content team or other departments within the company
• Opportunities to learn and develop new skills through training and mentorship programs

ASSUMPTION: This role offers significant growth opportunities within a large enterprise, allowing candidates to advance their careers in the broadcast media industry.

🌍 Location & Work Environment

Office Type: Traditional office environment with a focus on collaboration and teamwork

Office Location(s): Oklahoma City, Oklahoma

Geographic Context:

• Oklahoma City is the capital and largest city in the state of Oklahoma
• The city has a humid subtropical climate with hot summers and mild winters
• Oklahoma City is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues

Work Schedule: Full-time, Monday-Friday, with flexibility for breaking news and special events

ASSUMPTION: Oklahoma City offers a unique blend of urban and rural living, with a diverse range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the news director and digital executive producer
• Final decision and offer

Key Assessment Areas:

• Writing and news judgment skills
• Digital analytics and content strategy knowledge
• Cultural fit and teamwork abilities
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your understanding of digital content creation and strategy in your application materials
• Prepare examples of your work that demonstrate your news judgment, writing, and digital analytics skills
• Be ready to discuss your familiarity with the Oklahoma City market and its news landscape

ATS Keywords: Digital Content Producer, Digital News Content, Writing Skills, News Judgment, Digital Analytics, Leadership Skills, Communication Skills, Problem Solving, Fast-Paced Environment

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or similar platforms
• Social media management tools such as Hootsuite, Buffer, or Sprout Social
• Digital analytics tools such as Google Analytics or similar platforms
• Video editing and production software such as Adobe Premiere Pro or similar tools

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Enriching Local Lives
• Trustworthy Journalism
• Community Engagement
• Innovation
• Collaboration

Work Style:

• Fast-paced and deadline-driven environment
• Strong focus on teamwork and collaboration
• Opportunities for growth and development
• Supportive and inclusive work culture

Self-Assessment Questions:

• How do you align with Sinclair Broadcast Group's commitment to enriching local lives through meaningful connections, trusted reporting, and principled journalism?
• How comfortable are you working in a fast-paced, deadline-driven environment?
• How well do you collaborate with others, and how do you handle feedback and criticism?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Sinclair Broadcast Group's values and work style during the interview process.

⚠️ Potential Challenges

• Working in a fast-paced, deadline-driven environment can be stressful and demanding
• The role may require irregular hours, including evenings, weekends, and holidays, to cover breaking news and special events
• Competition for this role may be high, given the attractive salary and benefits package
• Oklahoma City's humid subtropical climate may be challenging for some candidates

ASSUMPTION: Candidates should be prepared to discuss how they would manage the potential challenges associated with this role and work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Content Producer or Digital News Producer position in other broadcast media companies
• However, Sinclair Broadcast Group's large size and extensive resources may offer more opportunities for career growth and development
• Candidates should research the company's unique culture and values to understand how this role differs from similar positions in other organizations

ASSUMPTION: Candidates should be prepared to discuss how their skills and experiences make them a strong fit for this role, compared to similar positions in other broadcast media companies.

📝 Sample Projects

• Developing and executing a digital content strategy for a breaking news event
• Creating engaging and informative social media posts for a local news story
• Producing a digital news package, including written content, images, and videos, for a major news event

ASSUMPTION: Candidates should be prepared to discuss their relevant work experiences and how they have demonstrated the skills required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall digital content strategy for the station?
• What are the most important qualities and skills for success in this role?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the digital content team, and how can this role help address them?
• How does the company foster a culture of innovation and collaboration within its digital content team?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sinclair Broadcast Group careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your work that demonstrate your news judgment, writing, and digital analytics skills
• Be ready to discuss your familiarity with the Oklahoma City market and its news landscape
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.