Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: University of Auckland

🔹 Location: Auckland, Auckland, New Zealand

🔹 Job Type: Full-time

🔹 Category: Higher Education

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Producing engaging digital content for fundraising and alumni engagement activities
• Crafting content for various channels, including social media, email, and web
• Collaborating with cross-functional teams to create impactful campaigns
• Utilizing digital storytelling skills to raise awareness and support for scholarships and research
• Working with tools like Canva, email platforms, and video editing software

ASSUMPTION: This role requires a balance of creativity and technical skills, with a focus on producing high-quality content that resonates with diverse audiences.

📋 Key Responsibilities

✅ Produce and distribute impactful digital content across social media, email, and web channels

✅ Create short-form videos, social media posts, email campaigns (EDMs), and digital event support

✅ Collaborate with the Digital Engagement Manager, Communications Manager, and Content Writer to create engaging content

✅ Work with tools such as Canva, email platforms, and video editing software to produce content

ASSUMPTION: The role involves a mix of creative and technical tasks, requiring strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Tertiary qualification in marketing, communications, or a related field

Experience: 2-3 years of experience in a digital content or marketing role

Required Skills:

• Proven experience in digital content production or social media coordination
• Strong portfolio showcasing engaging storytelling across various channels
• Excellent communication skills and ability to work across teams
• Eye for visual detail and audience engagement

Preferred Skills:

• Experience with specific tools like Canva, email platforms, or video editing software
• Knowledge of the higher education sector

ASSUMPTION: Candidates with less experience but strong digital examples and a genuine passion for digital engagement may also be considered.

💰 Compensation & Benefits

Salary Range: NZD 75,000 - 88,000 per annum (approximately USD 50,000 - 60,000)

Benefits:

• Flexible work options, including remote and varied hours
• Five weeks' annual leave and up to 6.75% superannuation
• Supportive, inclusive workplace with strong professional development opportunities

Working Hours: Full-time, 37.5 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles in New Zealand's higher education sector.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: 5,001-10,000 employees

Founded: 1968

Company Description:

• Committed to improving the health of all communities through excellence in teaching, research, service, and engagement
• Offers a wide range of programs and research opportunities in the medical and health sciences
• Encourages equity and diversity, with services and support for various groups, including Māori, Pacific, women, LGBTQIA+, people with disabilities, and parenting support

Company Specialties:

• Medicine
• Health
• Teaching
• Research
• Nursing
• Optometry
• Pharmacy
• Population health
• Medical sciences
• Tertiary education
• University
• Education
• Medical imaging
• And vision science

Company Website: www.auckland.ac.nz/fmhs

ASSUMPTION: The University of Auckland is a prestigious institution with a strong reputation for academic excellence and research.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development

Reporting Structure: Reports to the Digital Engagement Manager and collaborates with the Communications Manager and Content Writer

Work Arrangement: Hybrid, with flexible work options including remote and varied hours

Growth Opportunities:

• Potential to take on more responsibilities and advance within the team
• Chance to work on high-impact projects and campaigns
• Opportunities for professional development and skill-building

ASSUMPTION: This role offers a good balance of creative and technical work, with opportunities for growth and development within the team.

🌍 Location & Work Environment

Office Type: University campus

Office Location(s): 85 Park Road, Grafton, Auckland, Auckland Region 1142, NZ

Geographic Context:

• Auckland is New Zealand's largest city, with a diverse population and vibrant cultural scene
• The University of Auckland is located in the Grafton neighborhood, close to parks, museums, and other attractions
• The campus offers a collaborative and inclusive work environment, with a strong focus on equity and diversity

Work Schedule: Full-time, 37.5 hours per week, with flexible work options

ASSUMPTION: The work environment is supportive and inclusive, with a strong focus on professional development and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Digital Engagement Manager
• In-person or virtual interview with the hiring team
• Reference checks and final decision

Key Assessment Areas:

• Creativity and storytelling skills
• Technical proficiency with digital content tools
• Collaboration and communication abilities
• Alignment with the University's mission and values

Application Tips:

• Highlight your portfolio of engaging storytelling examples across various channels
• Tailor your resume and cover letter to emphasize relevant skills and experiences
• Demonstrate your understanding of the University's mission and values in your application materials

ATS Keywords: Digital content production, social media coordination, email campaigns, video editing, marketing, communication, storytelling, visual detail, audience engagement, higher education, fundraising, alumni engagement

ASSUMPTION: The application process is competitive, with a focus on finding the best fit for the team and the University's mission.

🛠️ Tools & Technologies

• Canva
• Email platforms (e.g., Mailchimp, Constant Contact)
• Video editing software (e.g., Adobe Premiere Pro, iMovie, Final Cut Pro)
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)

ASSUMPTION: The role requires proficiency with various digital content tools, with opportunities to learn and develop new skills.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Integrity
• Innovation
• Collaboration
• Equity
• Manaakitanga (hospitality and care)

Work Style:

• Collaborative and inclusive
• Focused on professional development and growth
• Committed to improving the health of all communities

Self-Assessment Questions:

• How do my creative and storytelling skills align with the University's mission and values?
• Am I comfortable working collaboratively with cross-functional teams?
• Do I have a strong portfolio of engaging storytelling examples across various channels?

ASSUMPTION: The University of Auckland values diversity, inclusion, and collaboration, with a strong focus on professional development and growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Balancing creative and technical tasks
• Meeting the high standards of a prestigious university

ASSUMPTION: The role may present challenges, but it also offers opportunities for growth, learning, and professional development.

📈 Similar Roles Comparison

• Similar roles in higher education may focus more on academic content or student engagement
• This role is unique in its focus on fundraising and alumni engagement through digital content
• Career paths may include advancement within the team or transition to other roles within the University

ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and campaigns within the higher education sector.

📝 Sample Projects

• Creating a social media campaign to promote a fundraising event
• Producing a video series to showcase alumni success stories
• Designing email templates for regular newsletters and updates

ASSUMPTION: Sample projects will vary depending on the specific needs and priorities of the team and the University.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the University's overall mission and goals?
• What opportunities are there for professional development and growth within the team?
• How does the team collaborate and support each other in achieving our goals?
• What are the most rewarding aspects of working in this role and within the University?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to the University's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application online through the provided link by the closing date of July 15, 2025
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Include your portfolio of engaging storytelling examples across various channels
• Follow up with the hiring team after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.