📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: TEGNA Inc.
🔹 Location: WCNC-TV Charlotte, Charlotte, NC
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Writing and distributing original breaking news content
- Curating and scheduling news content across various platforms
- Editing reporter stories for grammar, clarity, structure, AP style, and optimizing for digital
- Using creative production techniques to enhance digital stories
- Monitoring news releases and using social listening to find new content and enterprise stories
ASSUMPTION: This role requires a strong news sense, quick writing skills, and the ability to work well under pressure in a fast-paced news environment.
📋 Key Responsibilities
✅ Write and distribute original and accurate breaking news content
✅ Curate and schedule news content on all station platforms, including website, mobile app, social media, and streaming platforms
✅ Edit reporter stories for grammar, clarity, structure, AP style, and optimize the content for digital
✅ Use creative production or story-packaging techniques to enhance digital stories
✅ Write in an exciting, captivating, and authentic manner
✅ Research for facts and credibility
✅ Monitor news releases and use social listening to find new content, enterprise stories, and make community contacts
✅ Analyze and actively use data and metrics to inform editorial and strategic decisions
✅ Perform other tasks as required by supervisor or senior digital producers
✅ Ensure the newsroom upholds journalistic integrity and the station brand across platforms
ASSUMPTION: This role requires strong news judgment, the ability to work quickly and accurately, and a solid understanding of AP style.
🎯 Required Qualifications
Education: BA/BS in journalism, communications, or equivalent experience in the field
Experience: 1-3 years of experience writing breaking news articles or writing news articles in AP style
Required Skills:
- Strong communication and organizational skills, with the ability to work under constant time pressure and meet deadlines
- Ability to calmly handle live, breaking news situations and rapidly changing coverage
- Strong news and editorial judgment, and an understanding of the tenets of professional journalism
- Strong knowledge of AP style, copy editing, and SEO best practices
- Ability to work various shifts, including mornings, nights, and weekends
Preferred Skills:
- Experience with CMS, photo, and video-editing systems
- Ability to write in an exciting, captivating, and conversational tone
- Experience creating and managing content on social media platforms, including Instagram, Twitter, and Facebook
- An aptitude for creating and packaging engaging, audience-driven content
- Knowledge of how to interpret and use digital analytics
- Knowledge of ENPS, Edius, Canva
ASSUMPTION: While not explicitly stated, familiarity with digital analytics and social media management tools is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (based on industry standards for a Digital Content Producer with 1-3 years of experience in the broadcast media industry)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) matching (up to 4% of pay)
- Virtual doctor's appointments and therapy sessions
- Paid time off and nine paid holidays per year
Working Hours: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1955 (as Gannett Company, Inc.)
Company Description:
- TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most.
- With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.
- TEGNA produces trusted, impactful, and innovative content across platforms, with award-winning journalists recognized for their work.
Company Specialties:
- Broadcast Media Production and Distribution
- Local News and Services
- Digital Content and Storytelling
Company Website: TEGNA.com
ASSUMPTION: TEGNA's large size and extensive reach in the broadcast media industry provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Early to Mid-Career
Reporting Structure: Reports to the Digital Content Manager or a similar role within the newsroom
Work Arrangement: On-site, with the ability to work various shifts, including mornings, nights, and weekends
Growth Opportunities:
- Progression to senior digital producer or other management roles within the newsroom
- Expansion into other areas of broadcast media, such as production or management
- Potential opportunities in digital content strategy and innovation
ASSUMPTION: This role offers strong growth potential within the company, as well as opportunities to develop skills in digital content production and management.
🌍 Location & Work Environment
Office Type: On-site, with a fast-paced newsroom environment
Office Location(s): WCNC-TV Charlotte, 1422 S Tryon St, Charlotte, NC 28203
Geographic Context:
- Charlotte, NC is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its diverse economy, with significant growth in the finance, energy, and healthcare sectors
- Charlotte is home to the NFL's Carolina Panthers and the NBA's Charlotte Hornets, as well as numerous cultural attractions and events
Work Schedule: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The fast-paced newsroom environment and varied work schedule require strong organizational skills, adaptability, and the ability to thrive under pressure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the digital content manager and other newsroom staff
- Background check and reference check
Key Assessment Areas:
- Writing and editing skills
- News judgment and decision-making
- Familiarity with digital platforms and SEO best practices
- Adaptability and ability to work under pressure
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your writing, editing, and news judgment skills
- Include examples of your work that demonstrate your ability to write quickly, accurately, and engagingly
- Showcase your familiarity with digital platforms and SEO best practices
- Demonstrate your ability to work well under pressure and adapt to a fast-paced newsroom environment
ATS Keywords: Digital Content Producer, Writing, Editing, News Judgment, SEO, AP Style, Social Media, Broadcast Media, Breaking News
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experiences.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Photo and video-editing systems
- Social media platforms (Instagram, Twitter, Facebook)
- SEO tools and analytics platforms
- Newsroom computer-assisted design (CAD) systems (e.g., ENPS, Edius)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Demand the truth
- Work smarter
- Do the right thing
- Win
Work Style:
- Fast-paced and dynamic newsroom environment
- Collaborative and team-oriented culture
- Strong emphasis on journalistic integrity and ethical standards
Self-Assessment Questions:
- Do you have a strong news sense and the ability to write quickly and accurately under pressure?
- Are you comfortable working in a fast-paced, collaborative newsroom environment?
- Do you share TEGNA's commitment to journalistic integrity and ethical standards?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong collaboration, adaptability, and a shared commitment to journalistic integrity.
⚠️ Potential Challenges
- The fast-paced newsroom environment can be stressful and demanding
- The role may require working various shifts, including mornings, nights, and weekends
- There may be competition for advancement opportunities within the company
- The role may require occasional travel to cover breaking news events or other assignments
ASSUMPTION: While this role offers exciting opportunities for growth and development, it also presents unique challenges that require strong adaptability and resilience.
📈 Similar Roles Comparison
- Compared to other digital content producer roles, this position may offer more responsibility for breaking news coverage and a faster-paced work environment
- Broadcast media experience may be preferred for this role, as it requires a strong understanding of news judgment and AP style
- Career progression in this role may lead to management or senior producer positions within the newsroom or other areas of broadcast media
ASSUMPTION: This role offers unique opportunities for growth and development within the broadcast media industry, but may also present distinct challenges compared to similar roles in other industries or company sizes.
📝 Sample Projects
- Covering breaking news events, such as natural disasters, weather emergencies, or major news stories
- Developing and implementing digital content strategies to engage audiences and drive traffic to station platforms
- Collaborating with reporters and other newsroom staff to create compelling, multimedia-rich stories for digital platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for creativity and innovation in this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall newsroom structure and workflow?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for employees in this role?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TEGNA Inc. careers page
- Tailor your resume and cover letter to highlight your writing, editing, and news judgment skills, as well as your familiarity with digital platforms and SEO best practices
- Prepare examples of your work that demonstrate your ability to write quickly, accurately, and engagingly
- Demonstrate your ability to work well under pressure and adapt to a fast-paced newsroom environment
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
