Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: Sinclair Broadcast Group

🔹 Location: Tulsa, Oklahoma, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging and timely digital content for web and social media platforms
• Monitoring competitive practices and guiding on-air reporters to improve their digital skills
• Excellent writing skills and strong news judgment
• Ability to work in a fast-paced, deadline-driven environment

ASSUMPTION: This role requires a proactive individual with a competitive spirit and a strong understanding of digital media trends.

📋 Key Responsibilities

✅ Write and produce news content for web and social media platforms

✅ Monitor competitive social practices and work in line with the station's overall content strategy

✅ Identify and post engaging, timely, and relevant content

✅ Collaborate with on-air reporters to improve their digital skills

✅ Monitor news emails for updates and share relevant information with the team

ASSUMPTION: The ideal candidate will have a strong understanding of social media content creation and be able to adapt to a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in a related field preferred

Experience: Some previous news producing experience at a commercial TV station

Required Skills:

• Excellent writing skills
• Strong news judgment
• Ability to work in a fast-paced environment
• Strong leadership and communication skills
• Knowledge of or willingness to learn about social media content creation

Preferred Skills:

• Journalism degree
• Experience with digital analytics

ASSUMPTION: Candidates with a Journalism degree and experience in digital analytics may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level digital content producers in Tulsa, Oklahoma)

Benefits:

• Great Benefits
• Upward Mobility

Working Hours: Full-time, Monday-Friday, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sinclair Broadcast Group is a leading provider of local news and sports, owning and operating 185 television stations in 86 markets and owning multicast networks such as Comet, CHARGE, and The Nest.

Company Size: Sinclair Broadcast Group has 5,001-10,000 employees, providing a large network of opportunities for growth and collaboration.

Founded: Sinclair Broadcast Group was founded in 1986 and has since grown to become a diversified media company.

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports.
• The Company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks.
• Sinclair Broadcast Group also owns Tennis Channel and multicast networks such as Comet, CHARGE, and The Nest.

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• Content Creation
• Media
• Television
• News
• ONEMedia
• Comet
• CHARGE
• ROAR
• The Nest
• The Triple Option podcast
• Throwbacks podcast
• Unfiltered Soccer podcast
• BFFR podcast
• Sinclair Cares
• Tennis Channel
• TennisChannel 2
• NewsON
• Criminally Obsessed
• Broadspan Wireless
• Compulse
• AMP Sales & Marketing Solutions
• and AMP Media

Company Website: http://sbgi.net/

ASSUMPTION: Sinclair Broadcast Group's diverse portfolio of media properties and commitment to innovation make it an attractive employer for digital content producers.

📊 Role Analysis

Career Level: Entry-level to mid-level digital content producer

Reporting Structure: This role reports directly to the News Director or Digital Content Manager

Work Arrangement: On-site, full-time position with flexibility to work additional hours as needed

Growth Opportunities:

• Progression to senior digital content producer or digital content manager roles
• Expansion into other areas of broadcast media, such as news reporting or production
• Opportunities to work on special projects or initiatives

ASSUMPTION: Candidates with a strong work ethic and a desire to learn will have ample opportunities for growth and development within Sinclair Broadcast Group.

🌍 Location & Work Environment

Office Type: Traditional office environment with a focus on collaboration and teamwork

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US

Geographic Context:

• Tulsa, Oklahoma is a mid-sized city with a growing media industry
• The cost of living in Tulsa is relatively affordable compared to other major metropolitan areas
• Tulsa offers a variety of cultural and recreational activities

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The Tulsa office provides a collaborative and supportive work environment for digital content producers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person interview with the News Director or Digital Content Manager
• Final interview with the station's General Manager

Key Assessment Areas:

• Writing and content creation skills
• News judgment and decision-making abilities
• Adaptability to a fast-paced environment
• Cultural fit and alignment with Sinclair Broadcast Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Provide examples of your digital content creation work, such as blog posts, social media campaigns, or news articles
• Demonstrate your understanding of the role and Sinclair Broadcast Group's mission during the interview

ATS Keywords: Digital Content Production, Writing Skills, News Judgment, Digital Analytics, Social Media Content Creation, Leadership Skills, Communication Skills, Problem Solving, Team Collaboration, Story Idea Generation, Timely Content Posting, Monitoring News Emails

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or Drupal
• Social media platforms such as Facebook, Instagram, X, and YouTube
• Newsroom computer systems (NRCS) such as ENPS or iNews
• Video editing software such as Adobe Premiere Pro or Avid Media Composer

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Accountability
• Innovation

Work Style:

• Fast-paced and deadline-driven
• Collaborative and team-oriented
• Adaptable and proactive
• Results-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, deadline-driven environment?
• Are you comfortable working collaboratively with a team to achieve department goals?
• Do you have a competitive spirit and a strong desire to succeed?

ASSUMPTION: Candidates who align with Sinclair Broadcast Group's values and work style will be well-suited to this role.

⚠️ Potential Challenges

• Adapting to a fast-paced, deadline-driven environment
• Balancing multiple responsibilities and priorities
• Maintaining a strong work-life balance
• Competing with other digital content producers for limited resources and opportunities

ASSUMPTION: The fast-paced nature of this role may present challenges, but also offers opportunities for growth and development.

📈 Similar Roles Comparison

• Digital Content Producer vs. Digital News Producer: Both roles focus on creating engaging digital content, but the Digital News Producer may have additional responsibilities related to on-air news production
• Digital Content Producer vs. Social Media Manager: While both roles involve creating content for social media platforms, the Digital Content Producer has a broader focus on all digital platforms, including the web
• Career Path: Digital Content Producer → Senior Digital Content Producer → Digital Content Manager → Director of Digital Content

ASSUMPTION: Candidates should consider the specific responsibilities and career paths associated with each role when deciding which position to pursue.

📝 Sample Projects

• Creating a social media campaign to promote an upcoming news event
• Developing a series of blog posts on a trending news topic
• Producing a daily news update for the station's website and social media platforms

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as news and sales?
• What opportunities are there for professional development and growth within the company?
• How does Sinclair Broadcast Group support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your digital content creation work to showcase during the interview
• Research Sinclair Broadcast Group and the local news landscape to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.