📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: NY, Rochester
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the transition to multi-platform newsrooms and providing training in content creation and editing
- Developing strategies for station content and ensuring all content meets journalistic standards
- Expert understanding of social media platforms and digital campaign management
- Collaborating with cross-functional teams to maintain a positive work environment
ASSUMPTION: This role requires a strong understanding of digital media and a passion for storytelling across multiple platforms.
📋 Key Responsibilities
✅ Develops and leads winning strategy for station content
✅ Expert understanding of Facebook, Twitter, and other social media platforms
✅ Reviews copy and corrects errors in content, grammar, and punctuation
✅ Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
✅ Determines a story's emphasis, length, and format, and organizes material accordingly
✅ Researches and analyzes background information related to news stories
✅ Pitches on-brand local and trending stories during morning meetings
✅ Checks reference materials such as books, news files or public records to obtain relevant facts
✅ Shoots and edits content for on-air and digital
✅ Produces reports for all platforms
✅ Ensures that all content meets company standards for journalistic integrity and production quality
✅ Builds and calendars digital campaigns to promote local shows and specials
✅ Writes stories for the web and other digital platforms
✅ Performs other duties as assigned
✅ Finds new ways to use Social Media and our website to engage with viewers
ASSUMPTION: This role involves a mix of strategic planning, content creation, and editing, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Degree in journalism
Experience: Daily newspaper or news site experience required
Required Skills:
- Proficiency in Associated Press style
- Proficient in Adobe Photoshop, Dreamweaver, and Basic HTML
- Maintain positive work environment through active team participation and cooperation with co-workers in all departments
- Responds positively to feedback
Preferred Skills:
- CSS, Flash and other relevant technology skills
ASSUMPTION: While a degree in journalism is required, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: $15.50 - $17 per hour, commensurate with experience and skill level
Benefits:
- Competitive benefits package for full-time employees
Working Hours: 40 hours per week, with flexible scheduling based on news cycle
ASSUMPTION: Salary range is estimated based on industry standards for a Digital Content Producer role with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms.
Company Size: 10,001+ employees
Founded: 1996
Company Description:
- Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
- The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.
Company Specialties:
- Broadcast Media Production and Distribution
- Digital Media and Content Distribution
- News and Entertainment Programming
Company Website: http://www.nexstar.tv
ASSUMPTION: Nexstar Media Group, Inc. is a large, established media company with a strong focus on local news and digital content distribution.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the News Director or Digital Content Manager
Work Arrangement: On-site, with potential for flexible scheduling based on news cycle
Growth Opportunities:
- Potential advancement to Senior Digital Content Producer or similar role
- Opportunities to gain experience in different aspects of digital content production
ASSUMPTION: This role offers opportunities for career growth within the digital content production field.
🌍 Location & Work Environment
Office Type: On-site, with potential for remote work during news cycle
Office Location(s): NY, Rochester
Geographic Context:
- Rochester, NY is located in the Finger Lakes region of New York State
- The city has a population of approximately 200,000 people
- Rochester is known for its cultural attractions, including the Rochester Museum & Art Center and the George Eastman Museum
Work Schedule: 40 hours per week, with flexible scheduling based on news cycle
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on meeting tight deadlines and producing high-quality content.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with HR
- In-person or virtual interview with News Director or Digital Content Manager
- Final interview with station management
Key Assessment Areas:
- Journalism skills and experience
- Understanding of digital media and social media platforms
- Creativity and storytelling abilities
- Teamwork and collaboration skills
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Include a portfolio of your work, showcasing your journalism and digital content production skills
- Prepare for interview questions about your understanding of digital media and your ability to work collaboratively with a team
ATS Keywords: Digital Content Producer, Journalism, Social Media, Content Creation, Editing, Research, Interviewing, Adobe Photoshop, Dreamweaver, Basic HTML, AP Style, Digital Campaigns, Brand Recognition, Team Participation, Feedback, Grammar, Punctuation
ASSUMPTION: The application process may vary depending on the specific needs of the station and the hiring manager.
🛠️ Tools & Technologies
- Adobe Photoshop
- Adobe Dreamweaver
- Basic HTML
- CSS
- Flash
- Social media platforms (Facebook, Twitter, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the station's needs and the Digital Content Producer's role within the organization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on meeting tight deadlines
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with tight deadlines and meeting the demands of a news cycle?
- Do you have a strong understanding of digital media and social media platforms?
ASSUMPTION: Nexstar Media Group, Inc. values employees who are innovative, collaborative, and committed to producing high-quality content.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining high-quality content in a fast-paced environment
- Adapting to changes in the news cycle and digital media landscape
- Collaborating effectively with cross-functional teams
- Managing multiple projects and priorities simultaneously
ASSUMPTION: The specific challenges of this role may vary depending on the station's needs and the Digital Content Producer's role within the organization.
📈 Similar Roles Comparison
- Digital Content Producer vs. Broadcast Journalist: The Digital Content Producer role focuses more on digital content creation and distribution, while the Broadcast Journalist role focuses on on-air reporting and storytelling.
- Digital Content Producer vs. Social Media Manager: The Digital Content Producer role involves creating and distributing content across multiple platforms, while the Social Media Manager role focuses specifically on managing social media accounts and engagement.
- Digital Content Producer vs. Content Strategist: The Digital Content Producer role involves creating and distributing content, while the Content Strategist role focuses on developing and implementing content strategies to meet business objectives.
ASSUMPTION: The specific comparisons between this role and similar roles may vary depending on the station's needs and the Digital Content Producer's role within the organization.
📝 Sample Projects
- Creating a digital campaign to promote a local news special
- Editing and distributing a news story for multiple platforms, including web, social media, and on-air
- Researching and writing a feature story for the station's website
ASSUMPTION: The specific projects assigned to the Digital Content Producer may vary depending on the station's needs and the role's focus within the organization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the station's digital content production team?
- How does this role fit into the station's overall digital strategy?
- What opportunities are there for growth and development within the digital content production team?
- How does the station support work-life balance for its employees?
- What is the station's approach to innovation and adaptation in the digital media landscape?
ASSUMPTION: The specific questions to ask during the interview may vary depending on the station's needs and the Digital Content Producer's role within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your work, showcasing your journalism and digital content production skills
- Follow up with the hiring manager within one week of submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
