Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: Sinclair Broadcast Group

🔹 Location: Charleston, West Virginia, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day digital offerings on website, app, and social media platforms
• Writing, editing, and publishing engaging, timely, and accurate content
• Monitoring news sources for breaking stories and emerging content
• Engaging with audience via comments, messages, and user-generated content
• Coordinating with producers, reporters, and photographers to enhance digital storytelling

ASSUMPTION: This role requires a strong news judgment and clear understanding of journalistic ethics. It involves multitasking in a high-pressure, deadline-driven environment.

📋 Key Responsibilities

✅ Writing and publishing web stories, push alerts, headlines, and social media posts

✅ Monitoring incoming news sources for breaking stories and emerging content

✅ Editing video and photos for use across platforms

✅ Engaging with audience via comments, messages, and user-generated content

✅ Coordinating with producers, reporters, and photographers to enhance digital storytelling

✅ Answering viewer calls and emails with professionalism and newsroom knowledge

✅ Executing news strategies to increase digital reach and viewer engagement

ASSUMPTION: The role may require working flexible hours, including evenings, weekends, and holidays, to cover breaking news and severe weather events.

🎯 Required Qualifications

Education: A degree in journalism, communications, or a related field is preferred but not required.

Experience: At least some prior newsroom or digital media experience is strongly preferred; exceptional entry-level candidates will be considered.

Required Skills:

• Strong news judgment and understanding of journalistic ethics
• Ability to write quickly, clearly, and accurately in AP style
• Comfortable multitasking in a high-pressure, deadline-driven environment
• Basic video and photo editing skills
• Understanding of SEO, social media best practices, and digital audience trends
• Strong communication and time management skills

Preferred Skills:

• Experience with tools like iNews, Avid, and non-linear editing

ASSUMPTION: Candidates should be comfortable using various software tools and platforms to create and publish digital content.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $35,000 and $45,000 per year, based on industry standards for entry-level digital content producer positions in the Charleston, WV area.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: This role requires working a standard 40-hour workweek, with flexibility to work evenings, weekends, and holidays as needed to cover breaking news and severe weather events.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Sinclair Broadcast Group operates in the broadcast media production and distribution industry, focusing on local news and sports content.

Company Size: Sinclair Broadcast Group has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: Sinclair Broadcast Group was founded in 1986 and has since grown to become a leading provider of local news and sports content.

Company Description:

• Sinclair Broadcast Group is a diversified media company that owns, operates, and provides services to 185 television stations in 86 markets
• The company owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest
• Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: www.sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the digital content production field.

Reporting Structure: The Digital Content Producer will report directly to the News Director or Executive Producer.

Work Arrangement: This role is on-site, with the possibility of working remotely during severe weather events or other exceptional circumstances.

Growth Opportunities:

• Advancement opportunities within the Sinclair Broadcast Group network of stations
• Potential to move into roles such as producer, reporter, or anchor as experience is gained
• Possibility to specialize in specific areas of digital content production, such as video or social media

ASSUMPTION: Growth opportunities will depend on the candidate's performance, the company's needs, and the availability of suitable positions within the organization.

🌍 Location & Work Environment

Office Type: The office is a fast-paced newsroom environment with a focus on collaboration and teamwork.

Office Location(s): The office is located in Charleston, West Virginia.

Geographic Context:

• Charleston, West Virginia, is the state's capital and the largest city in the region
• The city offers a blend of historic charm, natural beauty, and cultural opportunity
• Charleston is home to a vibrant food scene, numerous parks, and a variety of entertainment options

Work Schedule: The work schedule for this role is typically Monday through Friday, with flexibility to work evenings, weekends, and holidays as needed to cover breaking news and severe weather events.

ASSUMPTION: The work schedule may vary depending on the candidate's availability and the company's needs.

💼 Interview & Application Insights

Typical Process:

• Submit application through the Sinclair Broadcast Group career portal
• Phone or video screen with the hiring manager
• In-person or virtual interview with the news director and other team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Writing and editing skills
• News judgment and journalistic ethics
• Multitasking and time management abilities
• Understanding of SEO, social media best practices, and digital audience trends
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include writing or content samples that demonstrate your ability to create compelling digital stories
• Prepare for the interview by researching Sinclair Broadcast Group and the local news market
• Be ready to discuss your news judgment, writing style, and approach to digital content production

ATS Keywords: Digital Content Production, Writing, Editing, Social Media Management, Audience Engagement, News Monitoring, Video Editing, Photo Editing, SEO, Journalistic Ethics, Communication, Time Management, Multitasking, AP Style, Team Collaboration, Content Curation

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's HR department.

🛠️ Tools & Technologies

• iNews
• Avid
• Non-linear editing software
• Social media management platforms
• Content management systems

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's role within the organization.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Excellence

Work Style:

• Fast-paced and deadline-driven
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-pressure environment?
• Are you comfortable working with a team to create engaging digital content?
• Do you have strong news judgment and a clear understanding of journalistic ethics?

ASSUMPTION: Cultural fit is crucial for success in this role, as it involves working closely with a team to create engaging digital content in a fast-paced environment.

⚠️ Potential Challenges

• Working in a fast-paced, high-pressure environment with tight deadlines
• Managing multiple tasks and priorities simultaneously
• Adapting to changes in the news cycle and breaking stories
• Balancing the need for accuracy with the need for speed in publishing digital content

ASSUMPTION: These challenges are inherent to the role of a digital content producer in a fast-paced news environment.

📈 Similar Roles Comparison

• Digital Content Producer vs. Digital Journalist: The Digital Content Producer role focuses more on managing digital offerings and engaging with the audience, while the Digital Journalist role emphasizes reporting and creating original content.
• Industry-specific context: The broadcast media industry is highly competitive and fast-paced, with a strong emphasis on breaking news and engaging audiences across multiple platforms.
• Career path comparison: The Digital Content Producer role can serve as a stepping stone to roles such as producer, reporter, or anchor, with the potential to specialize in specific areas of digital content production.

ASSUMPTION: This role may have similarities to other digital content production roles, but it is unique in its focus on managing digital offerings and engaging with the audience in a broadcast media environment.

📝 Sample Projects

• Creating a live blog or social media feed to cover a breaking news event in real-time
• Developing a series of engaging social media posts to promote an upcoming news story or event
• Editing and publishing a video package or photo gallery to accompany a digital story

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Digital Content Producer role.

❓ Key Questions to Ask During Interview

• What are the most important qualities and skills for success in this role?
• How does this role fit into the overall structure of the newsroom and the company?
• What are the biggest challenges facing the newsroom and the company in the coming months or years?
• How does the company support the growth and development of its employees?
• What is the company's approach to work-life balance for this role?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the work environment, as well as to demonstrate the candidate's interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sinclair Broadcast Group career portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include writing or content samples that demonstrate your ability to create compelling digital stories
• Prepare for the interview by researching Sinclair Broadcast Group and the local news market
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.