📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: TEGNA Inc.
🔹 Location: KTHV-TV Little Rock, Little Rock, AR
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Writing and distributing original breaking news content
- Curating and scheduling news content across various platforms
- Editing reporter stories for digital platforms
- Using creative production techniques to enhance digital stories
- Researching and using data to inform editorial decisions
ASSUMPTION: This role requires a strong focus on writing and editing, with a significant portion of time dedicated to creating and curating content for digital platforms.
📋 Key Responsibilities
✅ Write and distribute original and accurate breaking news content
✅ Curate and schedule news content on all station platforms, including website, mobile app, social media, and streaming platforms
✅ Edit reporter stories for grammar, clarity, structure, AP style, and optimize the content for digital
✅ Use creative production or story-packaging techniques to enhance digital stories
✅ Write in an exciting, captivating, and authentic manner
✅ Research for facts and credibility
✅ Monitor news releases and use social listening to find new content, enterprise stories, and make community contacts
✅ Analyze and actively use data and metrics to inform editorial and strategic decisions
✅ Perform other tasks as required by supervisor or senior digital producers
✅ Ensure the newsroom upholds journalistic integrity and the station brand across platforms
ASSUMPTION: This role requires strong news judgment and the ability to work under constant time pressure and meet deadlines.
🎯 Required Qualifications
Education: BA/BS in journalism, communications, or equivalent experience in the field
Experience: 1-3 years of experience writing breaking news articles or writing news articles in AP style
Required Skills:
- Strong communication and organizational skills
- Ability to calmly handle live, breaking news situations and rapidly changing coverage
- Strong news and editorial judgment, and an understanding of the tenets of professional journalism
- Strong knowledge of AP style, copy editing, and SEO best practices
- Ability to work various shifts, including mornings, nights, and weekends
Preferred Skills:
- Experience with CMS, photo, and video-editing systems
- Ability to write in an exciting, captivating, and conversational tone
- Experience creating and managing content on social media platforms
- Knowledge of how to interpret and use digital analytics
- Knowledge of ENPS, Edius, Canva
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $50,000 per year (Based on industry standards for a Digital Content Producer with 1-3 years of experience in Little Rock, AR)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) matching
- Virtual doctor appointments and therapy sessions
- Paid time off and paid holidays
Working Hours: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1954 (as Gannett Company, Inc.)
Company Description:
- TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most.
- With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.
- TEGNA produces trusted, impactful, and innovative content across platforms, with award-winning journalists recognized for their work.
Company Specialties:
- Broadcast Media Production and Distribution
- News and Information Services
- Digital Media and Technology
Company Website: http://www.TEGNA.com
ASSUMPTION: TEGNA is a well-established company with a strong focus on local news and community engagement.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Digital Content Manager or a similar position.
Work Arrangement: On-site, with the ability to work various shifts, including mornings, nights, and weekends
Growth Opportunities:
- Progression to senior digital producer or similar roles
- Expansion into other areas of content production or management
- Potential to work on high-profile or breaking news stories
ASSUMPTION: This role offers opportunities for growth and development within the company's digital content team.
🌍 Location & Work Environment
Office Type: Broadcast television station
Office Location(s): KTHV-TV Little Rock, Little Rock, AR
Geographic Context:
- Little Rock, AR is the state capital and the most populous city in Arkansas, with a population of approximately 200,000 people.
- The city is known for its historic architecture, museums, and cultural attractions, such as the Arkansas Arts Center and the William J. Clinton Presidential Library.
- Little Rock has a humid subtropical climate, with hot, humid summers and mild winters.
Work Schedule: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on breaking news and digital content production.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or video interview with the digital content team
- Final interview with the news director or a similar position
Key Assessment Areas:
- Writing and editing skills
- News judgment and editorial decision-making
- Familiarity with digital platforms and SEO best practices
- Ability to work under pressure and meet deadlines
Application Tips:
- Tailor your resume and cover letter to highlight your writing, editing, and digital content production skills
- Include examples of your work, such as published articles or digital content you've produced
- Be prepared to discuss your news judgment and editorial decision-making process in detail
ATS Keywords: Digital Content Producer, Writing, Editing, Breaking News, AP Style, SEO, Social Media, CMS, News Judgment
ASSUMPTION: The application process is likely competitive, and candidates should highlight their relevant skills and experience in their application materials.
🛠️ Tools & Technologies
- CMS (Content Management System)
- Photo and video-editing systems
- SEO tools and platforms
- Social media management tools
- Data analysis and metrics tools
ASSUMPTION: The specific tools and technologies used may vary depending on the company's digital content production workflow.
👔 Cultural Fit Considerations
Company Values:
- Demand the truth
- Work smarter
- Do the right thing
- Win
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on breaking news and digital content production
Self-Assessment Questions:
- Do you have a strong commitment to journalistic integrity and ethical standards?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work setting?
ASSUMPTION: Candidates should be able to demonstrate a strong commitment to journalistic integrity, a willingness to work under pressure, and the ability to collaborate effectively with a team.
⚠️ Potential Challenges
- Working long hours and irregular shifts, including mornings, nights, and weekends
- Handling breaking news and rapidly changing coverage
- Meeting tight deadlines and maintaining high-quality standards in a fast-paced environment
- Adapting to changes in digital content production workflows and technologies
ASSUMPTION: These challenges require strong time management, organizational, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other digital content producer roles, this position may have a stronger focus on breaking news and live coverage
- In the broadcast media industry, this role may have more opportunities for on-air appearances or multimedia content production
- Career progression may involve moving into management or specialized content production roles
ASSUMPTION: Candidates should research similar roles in the broadcast media industry to better understand the unique aspects of this position.
📝 Sample Projects
- Creating a breaking news alert for a live, developing story
- Editing and optimizing a reporter's story for digital platforms, including SEO best practices
- Curating and scheduling a day's worth of news content across various platforms, including social media
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does the digital content team collaborate with the on-air and reporting teams to cover breaking news stories?
- What opportunities are there for growth and development within the digital content team?
- How does the company support work-life balance for employees working irregular shifts?
- What is the company's approach to digital content innovation and staying ahead of industry trends?
- How does the company measure the success of digital content and make data-driven decisions?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company's approach to digital content production.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing, editing, and digital content production skills
- Include examples of your work, such as published articles or digital content you've produced
- Prepare for your interview by researching the company, the role, and the industry, and by practicing common interview questions and your responses
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
