📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: New Haven, Connecticut
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Updating WTNH's website and mobile app with engaging content
- Curating high-performing content and crafting homepage layouts driven by data
- Reporting news, from quick-hit local stories to breaking news and enterprise reports
- Building a loyal local audience by being responsive to traffic patterns and audience interest
ASSUMPTION: This role requires a strong understanding of digital content creation, social media platforms, and news reporting. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced news environment.
📋 Key Responsibilities
✅ Report and write news quickly and accurately
✅ Distribute content on WTNH.com and WTNH’s social media platforms
✅ Monitor all forms of media and hunt for newsworthy content
✅ Pitch and write enterprise stories that stand out from competition
✅ Clip videos from newscasts and create digital-original video clips
✅ Review copy and correct errors in content, grammar, and punctuation
✅ Push engaging and breaking stories on mobile app
✅ Other duties as assigned
ASSUMPTION: This role requires strong news judgment, attention to detail, and the ability to multi-task, especially during breaking news situations.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field
Experience: 2 years of experience in digital content and journalism
Required Skills:
- Attention to detail, copy editing, and grammatical skills
- Highly detail-oriented with excellent news judgment
- Ability to multi-task in times of breaking news, severe weather, etc.
- Understands social media’s importance in reporting stories and delivering traffic
- Can communicate, coordinate, and collaborate with other members of the newsroom
- Schedule flexibility
- Responds well to feedback
- Regularly meets measurements of success
- Understands goals and regularly works towards achieving them
Preferred Skills:
- Adobe Analytics and Chartbeat experience
- Adobe Photoshop and Adobe Premiere experience
ASSUMPTION: While not required, experience with Adobe Analytics, Chartbeat, Photoshop, and Premiere can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (Based on industry standards for a Digital Content Producer with 2-5 years of experience in the New Haven, CT area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: This role may include working early mornings, nights, and/or weekends, as news happens 24/7.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 10,001+ employees
Founded: 1996
Company Description:
- Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms.
- Nexstar owns America’s largest local television broadcasting group, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
- The Company’s portfolio of digital assets, including its local TV station websites, are collectively a Top 10 U.S. digital news and information property.
Company Specialties:
- Broadcasting
- Digital Media
- News
- Entertainment
Company Website: http://www.nexstar.tv
ASSUMPTION: Nexstar Media Group, Inc. is a large, established company with a strong presence in the broadcast media industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the News Director.
Work Arrangement: This is an on-site role with a flexible schedule, including early mornings, nights, and weekends.
Growth Opportunities:
- Advancement to a senior content producer role or a management position
- Expansion of skills in video editing, graphic design, or other related areas
- Opportunities to work on special projects or cover major news events
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work on high-impact news stories.
🌍 Location & Work Environment
Office Type: Newsroom
Office Location(s): 8 Elm Street, New Haven, CT
Geographic Context:
- New Haven is a coastal city in Connecticut with a population of approximately 130,000 people.
- The city is known for its rich history, cultural attractions, and vibrant arts scene.
- New Haven is home to Yale University and has a diverse and educated population.
Work Schedule: This role requires a flexible schedule, including early mornings, nights, and weekends, to cover news as it happens.
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on breaking news and delivering high-quality content to the local community.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the News Director
- In-person interview with the News Director and other newsroom staff
- Final interview with the General Manager
Key Assessment Areas:
- News judgment and decision-making skills
- Writing and editing abilities
- Knowledge of local news and community
- Adaptability and ability to work under pressure
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your news writing and editing work, as well as any relevant multimedia experience.
- Demonstrate your understanding of the local news landscape and how you can contribute to WTNH's success.
ATS Keywords: Digital Content, Journalism, Copy Editing, AP Style, News Judgment, Multi-tasking, Adobe Analytics, Chartbeat, Adobe Photoshop, Adobe Premiere, Social Media, Communication, Collaboration, Flexibility, Feedback, Success Metrics
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's news judgment, writing skills, and cultural fit within the newsroom.
🛠️ Tools & Technologies
- Adobe Analytics
- Chartbeat
- Adobe Photoshop
- Adobe Premiere
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Content Management System (CMS)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Accountability
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic news environment
- Collaborative and team-oriented
- Adaptable and able to work under pressure
- Focused on delivering high-quality content to the local community
Self-Assessment Questions:
- How do you stay organized and manage your time in a fast-paced news environment?
- Can you provide an example of a time when you had to make a quick decision under pressure?
- How do you incorporate feedback from colleagues and editors into your work?
ASSUMPTION: Nexstar Media Group, Inc. values candidates who are adaptable, collaborative, and committed to delivering high-quality content to the local community.
⚠️ Potential Challenges
- Working early mornings, nights, and weekends to cover breaking news
- Managing multiple tasks and deadlines in a fast-paced news environment
- Adapting to changes in the news cycle and priorities
- Competing with other local news outlets for exclusive content and viewership
ASSUMPTION: These challenges can be overcome with strong news judgment, adaptability, and a commitment to delivering high-quality content to the local community.
📈 Similar Roles Comparison
- This role is similar to a Digital Content Producer or Digital Journalist at other local television stations or digital news outlets.
- However, this role is unique in that it focuses on delivering content to a specific local community and building a loyal audience through responsiveness to traffic patterns and audience interest.
- Career paths for this role may include advancement to a senior content producer role, management position, or expansion of skills in video editing, graphic design, or other related areas.
ASSUMPTION: While this role shares similarities with other digital content producer roles, it is unique in its focus on building a loyal local audience and delivering high-quality content to the community.
📝 Sample Projects
- Creating a breaking news alert for a major story, such as a natural disaster or crime incident
- Curating a homepage layout driven by data and audience interest
- Writing and editing an enterprise story that stands out from competition
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from breaking news coverage to data-driven content curation and enterprise storytelling.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall news strategy for WTNH?
- What are the most important qualities you look for in a Digital Content Producer?
- How does WTNH support the professional development of its employees?
- What are the biggest challenges facing the local news industry, and how does WTNH address them?
- How does WTNH measure the success of its digital content, and how can I contribute to that success?
ASSUMPTION: Asking these questions can help you better understand the role, the company, and the news industry, as well as demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your news writing and editing work, as well as any relevant multimedia experience.
- Demonstrate your understanding of the local news landscape and how you can contribute to WTNH's success.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
