📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: Grand Rapids, MI
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating local news stories for digital platforms
- Packaging broadcast content for a digital audience
- Curating high-performing content from wire services
- Zoning homepage layouts driven by data
ASSUMPTION: This role requires a strong understanding of digital content creation and a passion for local news. The ideal candidate will be comfortable working in a fast-paced environment and able to multitask effectively.
📋 Key Responsibilities
✅ Publish several digital stories per shift (quick-hits, breaking news, and reported pieces)
✅ Edit reporter content and package it for web
✅ Curate and aggregate a steady stream of interesting content based on analytics and visitor interests
✅ Promote and distribute news content on social media
✅ Contribute to long-term and special digital projects
✅ Build a positive working relationship with digital director, digital executive producer, and newsroom staff
✅ Ability to work collaboratively and autonomously as needed
✅ Ability to responsibly and respectfully interact online and over the phone with community members
✅ Other duties as assigned
ASSUMPTION: This role requires a strong news judgement and the ability to work under tight deadlines. The ideal candidate will be able to balance multiple tasks and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in journalism or related field with focus on digital content
Experience: Entry-level (0-2 years)
Required Skills:
- Engaging headline writer
- Strong multi-tasking abilities
- Strong news judgement
- Capable of researching, interviewing, and writing original news articles
- Knowledge of AP Stylebook and SEO
- Enjoys working with a team and has excellent interpersonal skills
- Strong communicator
- Proficiency in MS Office and WordPress
- A desire to learn and grow
Preferred Skills:
- Experience with content management systems
- Knowledge of broadcast news production
ASSUMPTION: While not explicitly stated, experience with content management systems and knowledge of broadcast news production would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level digital content producers in Grand Rapids, MI)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: This is a full-time position. Weekend and early morning hours are likely.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital content producers in Grand Rapids, MI. Benefits information is based on typical benefits packages offered by companies of similar size in the broadcast media industry.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 10,001+ employees (Large enterprise)
Founded: 1996
Company Description:
- Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms.
- The company owns America’s largest local television broadcasting group, comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
- Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.
Company Specialties:
- Local television broadcasting
- National news and entertainment content production and distribution
- Digital media and content management
Company Website: nexstar.tv
ASSUMPTION: Nexstar Media Group, Inc. is a large, established company in the broadcast media industry with a diverse range of properties and a significant reach across the United States.
📊 Role Analysis
Career Level: Entry-level (0-2 years)
Reporting Structure: This role reports directly to the Digital Director and works closely with the Digital Executive Producer and newsroom staff.
Work Arrangement: On-site, with weekend and early morning hours likely.
Growth Opportunities:
- Potential to advance to a senior content producer or digital editor role
- Opportunities to work on special projects and long-term initiatives
- Chance to gain experience in a large, established media company
ASSUMPTION: This role offers opportunities for growth and development within the digital content production field. The ideal candidate will be eager to learn and take on new challenges as they arise.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Grand Rapids, MI
Geographic Context:
- Grand Rapids is the second-largest city in Michigan, with a population of approximately 198,000 people.
- The city is known for its vibrant arts scene, numerous parks, and a variety of cultural attractions.
- Grand Rapids is located on the Grand River about 30 miles east of Lake Michigan.
Work Schedule: This is a full-time position with weekend and early morning hours likely. The work schedule may vary depending on news cycles and breaking stories.
ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a strong focus on breaking news and timely content delivery.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the digital director and digital executive producer
- Final interview with the news director
Key Assessment Areas:
- Writing and editing skills
- News judgement and decision-making abilities
- Multitasking and time management skills
- Cultural fit and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your digital content production and journalism experience.
- Include relevant keywords from the job description, such as "AP Style writing," "SEO," and "social media promotion."
- Prepare examples of your writing and editing work to showcase during the interview.
ATS Keywords: AP Style writing, digital content production, news judgement, multitasking, teamwork, SEO, social media promotion
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in digital content production and journalism.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Newsroom computer systems (e.g., iNews, ENPS)
ASSUMPTION: The ideal candidate will be comfortable using a variety of tools and technologies to create and distribute digital content.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Accountability
- Respect
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and responsive to breaking news
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and autonomously as needed?
- Do you have a strong news judgement and the ability to make decisions under tight deadlines?
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to balance multiple tasks and priorities effectively.
⚠️ Potential Challenges
- Working weekend and early morning hours
- Managing multiple tasks and deadlines simultaneously
- Adapting to breaking news and changing priorities
- Competing with other digital content producers for attention and traffic
ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and adapt to changing circumstances in a fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Content Coordinator or Digital Journalist, but with a stronger focus on packaging broadcast content for digital platforms.
- Compared to a Broadcast News Producer, this role has a greater emphasis on digital content creation and less focus on broadcast news production.
- Career paths for this role may include advancement to senior content producer, digital editor, or other related positions within the digital content production field.
ASSUMPTION: This role is unique in its focus on packaging broadcast content for digital platforms and offers opportunities for growth and development within the digital content production field.
📝 Sample Projects
- Creating a daily news roundup for the website and social media platforms
- Editing and packaging reporter content for web publication
- Curating high-performing content from wire services based on analytics and visitor interests
- Contributing to long-term and special digital projects, such as a series on local history or a investigative journalism piece
ASSUMPTION: The ideal candidate will be able to take on a variety of projects and tasks, from daily news roundups to long-term investigative journalism pieces.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a candidate for this role?
- How does this role fit into the overall digital strategy for the company?
- What are the most challenging aspects of this role, and how do you support your team members in overcoming them?
- What opportunities are there for growth and development within the digital content production field at the company?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: The ideal candidate will be proactive in asking questions during the interview process to better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital content production and journalism experience
- Prepare examples of your writing and editing work to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
