Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: Nexstar Media Group, Inc.

🔹 Location: Peoria, Illinois

🔹 Job Type: Full-Time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the transition to multi-platform newsrooms and providing training in content creation and editing
• Developing winning strategies for station content and ensuring all content meets journalistic integrity and production quality standards
• Expert understanding of social media platforms and using them to build and reinforce brand recognition and drive viewers to television
• Researching, analyzing, and gathering information for news stories and producing reports for all platforms

ASSUMPTION: This role requires a strong understanding of digital media and a passion for storytelling. The ideal candidate will be comfortable working in a fast-paced environment and have experience in journalism.

📋 Key Responsibilities

✅ Develops and leads winning strategy for station content

✅ Expert understanding of social media platforms and uses them to build and reinforce brand recognition and drive viewers to television

✅ Researches and analyzes background information related to news stories and provides complete and accurate information

✅ Gathers information about events through research, interviews, experience, or attendance at various functions

✅ Determines a story's emphasis, length, and format, and organizes material accordingly

✅ Shoots and edits content for on-air and digital platforms

✅ Produces reports for all platforms and ensures all content meets company standards for journalistic integrity and production quality

✅ Builds and calendars digital campaigns to promote local shows and specials

✅ Writes stories for the web and other digital platforms

✅ Performs other duties as assigned

✅ Finds new ways to use social media and the website to engage with viewers

ASSUMPTION: This role requires strong organizational skills and the ability to multitask. The ideal candidate will be able to work independently and manage their time effectively.

🎯 Required Qualifications

Education: Degree in journalism

Experience: Daily newspaper or news site experience required

Required Skills:

• Proficiency in Associated Press style
• Proficient in Adobe Photoshop, Dreamweaver, and Basic HTML
• CSS, Flash, and other relevant technology skills are a plus

Preferred Skills:

• Live, working web samples and/or print pages

ASSUMPTION: This role requires a strong background in journalism and experience with digital media. The ideal candidate will have a portfolio of their work to showcase their skills.

💰 Compensation & Benefits

Salary Range: $33,280 - $35,360 per year

Benefits:

• Medical, dental, and vision insurance
• Paid time off
• 401(k) with company matching contributions
• Life insurance
• Paid parental leave

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is based on the job posting and is in line with industry standards for this role and experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 10,001+ employees

Founded: 1996

Company Description:

• Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms.
• The company owns America’s largest local television broadcasting group, comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
• Nexstar’s national television properties include The CW, NewsNation, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.

Company Specialties:

• Broadcasting
• Digital Media
• News
• Entertainment

Company Website: http://www.nexstar.tv

ASSUMPTION: Nexstar Media Group, Inc. is a large, well-established company with a strong presence in the broadcast media industry. They offer a comprehensive benefits package and opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the News Director or Digital Director

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to advance to a management or leadership role within the company
• Opportunities to work on high-profile projects and events
• Chance to gain experience in multiple aspects of broadcast media

ASSUMPTION: This role offers opportunities for career growth and development within the company. The ideal candidate will be eager to learn and take on new challenges.

🌍 Location & Work Environment

Office Type: Traditional office environment with a newsroom setting

Office Location(s): 545 E. John Carpenter Freeway, Suite 700, Irving, TX 75062, US

Geographic Context:

• Peoria, Illinois is located in central Illinois and has a population of approximately 110,000 people
• The cost of living in Peoria is relatively low compared to other major metropolitan areas in the United States
• Peoria offers a variety of cultural and recreational activities, including museums, theaters, and outdoor activities

Work Schedule: Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a focus on collaboration and teamwork. The ideal candidate will be comfortable working in a newsroom setting and able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen
• In-person interview with News Director or Digital Director
• Final interview with station management

Key Assessment Areas:

• Journalism skills and experience
• Understanding of digital media and social media platforms
• Ability to work collaboratively and manage time effectively
• Creativity and innovation

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of your work, if available
• Prepare questions to ask the interviewer about the role and the company

ATS Keywords: Journalism, Social Media, Content Creation, Editing, Research, Storytelling, Teamwork, Communication, AP Style, Adobe Photoshop, Dreamweaver, HTML, CSS, Flash

ASSUMPTION: The application process for this role is competitive, and the ideal candidate will have a strong background in journalism and experience with digital media. They will also be able to demonstrate their creativity and innovation in their application materials.

🛠️ Tools & Technologies

• Adobe Photoshop
• Adobe Dreamweaver
• HTML
• CSS
• Flash
• Social media platforms (Facebook, Twitter, etc.)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be able to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on creativity and innovation
• Results-driven

Self-Assessment Questions:

• Do I have a strong background in journalism and experience with digital media?
• Am I comfortable working in a fast-paced, collaborative environment?
• Do I have a creative and innovative approach to storytelling?
• Am I able to manage my time effectively and meet deadlines?

ASSUMPTION: The ideal candidate for this role will be a strong fit with the company culture and values. They will be comfortable working in a fast-paced, collaborative environment and able to demonstrate their creativity and innovation in their work.

⚠️ Potential Challenges

• Working in a fast-paced, high-pressure environment
• Meeting tight deadlines and managing multiple projects simultaneously
• Adapting to changes in the industry and the company
• Competing with other applicants for the role

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, high-pressure environment and be able to manage their time effectively to meet deadlines. They will also be adaptable and able to learn new tools and technologies as needed.

📈 Similar Roles Comparison

• This role is similar to a Digital Journalist or Multimedia Journalist, but with a focus on content creation and strategy rather than reporting
• This role may require more experience with digital media and social media platforms than a traditional journalist role
• This role offers opportunities for career growth and development within the company

ASSUMPTION: The ideal candidate will have experience in a similar role or be able to demonstrate transferable skills and experience.

📝 Sample Projects

• Developing a social media campaign to promote a local news story
• Creating a multimedia presentation to accompany a news story
• Editing video footage for broadcast and digital platforms

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide examples of their work in their application materials.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the newsroom currently?
• How does this role fit into the overall strategy for the station?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for employees?
• What is the company culture like, and how does this role fit into it?

ASSUMPTION: The ideal candidate will come prepared with thoughtful questions to ask the interviewer about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of your work, if available
• Prepare questions to ask the interviewer about the role and the company
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.