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Digital Content Producer

TEGNA Inc.
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Content Producer

πŸ”Ή Company: TEGNA Inc.

πŸ”Ή Location: KING KONG-TV Seattle

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Broadcast Media Production and Distribution

πŸ”Ή Date Posted: 2025-07-09

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging content for multiple digital platforms
  • Urgently reporting breaking news and distributing it across platforms
  • Editing articles for accuracy, grammar, and storytelling quality
  • Growing audience on streaming apps through livestreams and special event coverage
  • Optimizing content for search engines and social media distribution

ASSUMPTION: This role requires a strong news judgement, quick reaction to changing circumstances, and the ability to work under constant deadlines.

πŸ“‹ Key Responsibilities

βœ… Discover, research, create, and distribute engaging content across all KING 5 platforms

βœ… Urgently and accurately report breaking news as it happens

βœ… Edit reporter-produced articles for accuracy, grammar, AP style, narrative balance, and storytelling quality

βœ… Grow KING 5’s audience on streaming apps through breaking news livestreams, special event coverage, and app management

βœ… Increase content consumption by using best practices for SEO, website curation, app notifications, and advanced social media distribution

βœ… Write in an engaging, authentic, and accurate manner

βœ… Use audience analytics to determine content creation and distribution

ASSUMPTION: The ideal candidate will have a multitude of talents, including video editing, graphic creation, and the ability to dig for information through interviews, public records searches, and social media postings.

🎯 Required Qualifications

Education: BA/BS in journalism or related field

Experience: At least two years of experience working in a TV, print, or digital newsroom

Required Skills:

  • Strong news and editorial judgement
  • Firm grasp of AP style and copyediting best practices
  • Experience with website content management systems
  • Experience with photo and video editing systems, such as Photoshop and Premiere
  • Experience analyzing digital metrics using tools such as Google Analytics and Taboola
  • Understanding of strategy and trends on platforms such as Facebook, Instagram, and YouTube
  • Ability to calmly handle breaking news and fluid situations under constant deadlines
  • Outstanding interpersonal, organizational, and time-management skills
  • Clear understanding of the tenets of professional journalism, as well as high standards of journalistic integrity and ethics
  • Ability to work early mornings, nights, holidays, weekends, and overtime as needed

Preferred Skills:

  • Experience with specific digital tools and platforms used by KING 5

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

πŸ’° Compensation & Benefits

Salary Range: $28.85 - $32.31 USD per hour

Benefits:

  • Medical plan options through Blue Cross Blue Shield of Texas
  • Dental and eye care coverage
  • Fertility, surrogacy, and adoption assistance
  • Disability and life insurance
  • 401(k) program with company match
  • Nine free virtual doctor’s appointments with a physician through Teladoc
  • Twelve free annual therapy sessions with a licensed clinician through Spring Health
  • Paid time off and nine paid holidays per year

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an hourly rate. For a full-time employee working 40 hours per week, this would translate to an annual salary of approximately $60,000 - $67,000, before taxes.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: Not specified

Company Description:

  • TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most.
  • With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people on an average monthly basis across the web, mobile apps, streaming, and linear television.
  • TEGNA produces trusted, impactful, and innovative content across platforms, with award-winning journalists recognized for their work.

Company Specialties:

  • Broadcasting
  • News production
  • Digital media
  • Streaming services

Company Website: TEGNA.com

ASSUMPTION: TEGNA is a large, established company with a significant presence in the broadcast media industry.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Digital Executive Producer.

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential career growth within the digital content production team or other departments within TEGNA
  • Opportunities to work on high-profile investigations and franchises, such as Unsolved, Environment Northwest, and Facing Race
  • Chance to develop skills in video editing, graphic creation, and other digital tools

ASSUMPTION: This role offers opportunities for growth and development within the digital content production team and the broader organization.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): KING KONG-TV Seattle

Geographic Context:

  • Seattle is a major city in the Pacific Northwest region of the United States
  • The city is known for its vibrant culture, natural beauty, and thriving tech industry
  • Seattle has a mild, oceanic climate with cool, wet winters and warm, dry summers

Work Schedule: Early mornings, nights, holidays, weekends, and overtime as needed

ASSUMPTION: The work schedule for this role may vary depending on news cycles and breaking news events.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the digital team
  • Final interview with the digital executive producer

Key Assessment Areas:

  • News judgement and editorial skills
  • Writing and editing abilities
  • Technical skills with digital tools and platforms
  • Cultural fit and team dynamics

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Showcase your portfolio or examples of your work, if applicable
  • Prepare questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Digital Content Producer, News Judgement, Writing, Editing, AP Style, SEO, Social Media, Content Management, Video Editing, Graphic Creation, Research, Breaking News

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences for this role and include the provided ATS keywords.

πŸ› οΈ Tools & Technologies

  • Website content management systems (e.g., WordPress, Drupal)
  • Photo and video editing systems (e.g., Photoshop, Premiere)
  • Digital metrics tools (e.g., Google Analytics, Taboola)
  • Social media platforms (e.g., Facebook, Instagram, YouTube)

ASSUMPTION: The ideal candidate will have experience with various digital tools and platforms used by KING 5.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Demand the truth
  • Work smarter
  • Do the right thing
  • Win

Work Style:

  • Fast-paced and dynamic newsroom environment
  • Collaborative and team-oriented culture
  • Strong emphasis on journalistic integrity and ethics

Self-Assessment Questions:

  • Do you have a strong news judgement and the ability to work quickly under tight deadlines?
  • Are you comfortable working in a fast-paced, collaborative newsroom environment?
  • Do you have a clear understanding of professional journalism and high standards of journalistic integrity and ethics?

ASSUMPTION: Applicants should assess their fit with TEGNA's company values and work style before applying.

⚠️ Potential Challenges

  • Handling breaking news and fluid situations under constant deadlines
  • Working early mornings, nights, holidays, weekends, and overtime as needed
  • Keeping up with the fast-paced nature of the newsroom and digital content production
  • Adapting to changes in news cycles and breaking news events

ASSUMPTION: The ideal candidate will be able to handle breaking news and fluid situations calmly and efficiently.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on digital content production and distribution across multiple platforms
  • Industry-specific context: Broadcast media production and distribution
  • Career path comparison: This role offers opportunities for growth within the digital content production team and the broader organization

ASSUMPTION: Applicants should compare this role to similar positions in the industry to understand its unique aspects and requirements.

πŸ“ Sample Projects

  • Creating a breaking news livestream and distributing it across multiple platforms
  • Editing a reporter-produced article for accuracy, grammar, AP style, narrative balance, and storytelling quality
  • Optimizing a news story for search engines and social media distribution

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does the digital content production team collaborate with other departments within KING 5 and TEGNA?
  • What opportunities are there for growth and development within this role and the broader organization?
  • How does TEGNA support work-life balance for employees in this role?
  • What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare a portfolio or examples of your work, if applicable
  • Prepare questions to ask during the interview to demonstrate your interest in the role and company
  • Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.