Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: Holafly

🔹 Location: Remote (Colombia)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Crafting creative and strategic content for marketing campaigns
• Leading the development of audiovisual content and scripts
• Collaborating cross-functionally with design, performance, brand, and affiliate teams
• Ensuring brand storytelling consistency across all touchpoints
• Analyzing benchmarks and trends in digital storytelling for continuous improvement

ASSUMPTION: This role requires a strong focus on creative writing, brand positioning, and strategic content production. The ideal candidate will have a proven track record in driving brand awareness, conversion, and customer acquisition through compelling content.

📋 Key Responsibilities

✅ Ideate and write scripts, copy, taglines, key messages, and narratives aligned with marketing campaigns

✅ Design and structure scripts for advertising videos, tutorials, social media ads, branded content, and other formats

✅ Create tailored text versions for graphic assets and paid media platforms

✅ Contribute to the development of campaign concepts, ensuring consistency between messaging and marketing goals

✅ Act as a guardian of Holafly's tone and style across all touchpoints, strengthening the emotional connection with the audience

✅ Coordinate with external vendors for multilingual recordings, ensuring quality, narrative intent, and cultural relevance

✅ Work closely with design, performance, brand, and affiliate teams to create impactful content

✅ Proofread and optimize scripts, copy, and assets before production or publication

✅ Analyze benchmarks and trends in digital storytelling and performance content to iterate with purpose

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and attention to detail. The ideal candidate will be able to adapt messaging for different audiences and platforms while maintaining a strong understanding of Holafly's brand voice.

🎯 Required Qualifications

Education: Degree in Communications, Advertising, Linguistics, Screenwriting, Film, or related fields

Experience: Maximum 4 years of experience in creative writing, advertising copywriting, or strategic scriptwriting

Required Skills:

• Excellent writing and conceptualization skills in both Spanish and English
• Ability to adapt messaging for different audiences and platforms
• Basic knowledge of video editing or scriptwriting software (Final Draft, Adobe Premiere is a plus)
• Experience collaborating with creative teams and external vendors
• Strong understanding of the structure and strategy behind digital advertising campaigns

Preferred Skills:

• Portfolio showcasing campaigns or pieces with proven results in awareness, conversion, or engagement
• Experience creating content for social media, paid media, branded content, and web platforms

ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create compelling content that drives results will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Content Producer with 2-5 years of experience in Colombia, the estimated salary range is COP 3,500,000 - COP 5,000,000 per month (USD $1,000 - USD $1,400).

Benefits:

• Remote work flexibility
• Opportunity to work in a young, international team with over 500 people worldwide
• Chance to help millions of travelers stay connected to the internet abroad

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Holafly offers a competitive benefits package, including remote work flexibility and the opportunity to work in a dynamic, international environment.

📌 Applicant Insights

🔍 Company Context

Industry: Holafly operates in the global eSIM and mobile data industry, providing international travelers with seamless connectivity solutions.

Company Size: Holafly is a mid-sized company with over 500 employees worldwide, offering a collaborative environment that values continuous improvement, meaningful challenges, and constant learning.

Founded: Holafly was founded in 2018, with a mission to transform the way travelers stay connected to the internet abroad.

Company Description:

• Holafly offers global internet access in more than 200 destinations worldwide
• The company helps millions of travelers stay online while abroad
• Holafly's team consists of over 500 people working from all around the world

Company Specialties:

• Global internet access for travelers
• eSIM and mobile data solutions
• International connectivity

Company Website: https://esim.holafly.com/es/

ASSUMPTION: Holafly's focus on global connectivity and international travel makes it an attractive employer for candidates interested in the tech and travel industries.

📊 Role Analysis

Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in creative writing, advertising copywriting, or strategic scriptwriting.

Reporting Structure: The Digital Content Producer will report directly to the Head of Content and collaborate with various teams, including design, performance, brand, and affiliate teams.

Work Arrangement: This role is remote-friendly, with the option to work from anywhere in Colombia.

Growth Opportunities:

• Potential to advance to a senior or management role within the content team
• Chance to gain experience working in a dynamic, international environment
• Opportunity to contribute to Holafly's mission of transforming global travel connectivity

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the content team and contribute to Holafly's mission.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from anywhere in Colombia

Office Location(s): N/A (remote work)

Geographic Context:

• Colombia is a vibrant and diverse country with a growing tech industry
• The remote work arrangement allows for flexibility and work-life balance
• Candidates should be comfortable working in a remote, international team environment

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work arrangement and flexible scheduling make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Portfolio review and writing test
• Final interview with the Head of Content

Key Assessment Areas:

• Writing and conceptualization skills in both Spanish and English
• Ability to adapt messaging for different audiences and platforms
• Understanding of digital advertising campaign structure and strategy
• Portfolio quality and relevance to the role

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a strong portfolio showcasing your best work, with a focus on campaigns or pieces that demonstrate your ability to drive results
• Be ready to discuss your writing process, creative inspiration, and how you approach adapting messaging for different audiences

ATS Keywords: Creative writing, brand positioning, content production, audiovisual scripts, marketing campaigns, social media, copywriting, digital advertising, collaboration, research, editing, bilingual communication, video editing, critical thinking, attention to detail, proactivity

ASSUMPTION: Holafly's hiring process is designed to assess candidates' writing and conceptualization skills, as well as their ability to adapt messaging for different audiences and platforms. Candidates should be prepared to demonstrate their understanding of digital advertising campaign structure and strategy.

🛠️ Tools & Technologies

• Video editing or scriptwriting software (Final Draft, Adobe Premiere)
• Project management tools (Asana, Trello, etc.)
• Collaboration tools (Slack, Google Workspace, etc.)

ASSUMPTION: Candidates should be comfortable using video editing or scriptwriting software, as well as collaboration and project management tools to facilitate remote work.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Continuous improvement
• Meaningful challenges
• Constant learning

Work Style:

• Proactive and autonomous
• Results-driven with a strong focus on creativity
• Excellent communication and storytelling skills
• Passionate about brands, digital culture, and the evolution of content as a tool for connection

Self-Assessment Questions:

• How do you ensure that your writing aligns with Holafly's brand voice and values?
• Can you provide an example of a time when you adapted messaging for a specific audience or platform, and what was the outcome?
• How do you approach research and continuous improvement in your writing process?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Holafly's company values and work style, as well as their ability to adapt messaging for different audiences and platforms while maintaining a strong understanding of the brand voice.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote, international team environment
• Adapting messaging for diverse audiences and platforms while maintaining brand consistency
• Keeping up with the latest trends and best practices in digital storytelling and performance content
• Collaborating effectively with cross-functional teams, including design, performance, brand, and affiliate teams

ASSUMPTION: The Digital Content Producer role presents unique challenges that require strong project management skills, adaptability, and a keen eye for detail. Candidates should be comfortable working in a dynamic, international environment and be able to manage multiple projects and deadlines effectively.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position requires a strong focus on audiovisual content production and strategic campaign development
• This role is well-suited for candidates with experience in creative writing, advertising copywriting, or strategic scriptwriting, as well as a proven track record in driving brand awareness, conversion, and customer acquisition through compelling content
• Career progression in this role may lead to senior or management positions within the content team, offering opportunities for growth and development

ASSUMPTION: This role is distinct from traditional copywriting positions, requiring a unique blend of creative writing, strategic campaign development, and audiovisual content production skills. Candidates with relevant experience and a strong portfolio will be well-positioned for success in this role.

📝 Sample Projects

• Developing a comprehensive marketing campaign for a new eSIM product launch, including scripts, copy, and key messages for advertising videos, social media ads, and website content
• Creating a series of branded content videos showcasing Holafly's global connectivity solutions, with accompanying scripts and copy for various platforms
• Adapting existing marketing materials for a new target audience, ensuring brand consistency and relevance while optimizing for engagement and conversion

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Digital Content Producer role, demonstrating the need for strong writing, conceptualization, and strategic thinking abilities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the content team, and how this role fits into the broader organizational context?
• How does Holafly approach brand storytelling, and what are the key considerations for maintaining brand consistency across various touchpoints?
• What are the primary growth opportunities for this role, and how does Holafly support the professional development of its employees?
• How does Holafly ensure effective collaboration and communication within its remote, international team environment?
• Can you provide an example of a successful content campaign developed by Holafly, and what were the key factors contributing to its success?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of Holafly's brand, team dynamics, and growth opportunities, as well as their ability to contribute to the company's success through strategic and creative content production.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your ability to drive brand awareness, conversion, and customer acquisition through compelling content
• Prepare a strong portfolio showcasing your best work, with a focus on campaigns or pieces that demonstrate your ability to adapt messaging for different audiences and platforms
• Be ready to discuss your writing process, creative inspiration, and how you approach adapting messaging for different audiences during your portfolio review and writing test
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.