📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: Culture Kings
🔹 Location: Costa Mesa, California, United States
🔹 Job Type: Full Time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (work from Costa Mesa, CA office and remotely)
🚀 Job Overview
Key aspects of this role include:
- End-to-end production of high-quality video, photography, and graphics
- Content creation for social media, store events, and campaign shoots
- Collaboration with marketing and studio teams to deliver content
- Identifying and booking outsourced content creators and retail staff for content
- Developing a content creation process for the Las Vegas retail team
ASSUMPTION: This role requires a strong background in photography and videography, as well as excellent communication and organizational skills. The ideal candidate will be passionate about creative content and have a keen interest in fashion, pop culture, sports, music, and art.
📋 Key Responsibilities
✅ Create content for all social media channels at each event in store
✅ Capture notable guests and activities in the store each day
✅ Complete content requests needed from our Las Vegas store
✅ Ensure store screens are up to date and displaying the correct messages at all times
✅ Identify and trial promising retail staff in content creation
✅ Identify and deliver product/content opportunities in store and create engaging content to drive an outcome
✅ Identify and book outsourced team of photographers for events
✅ Build a network of local content creators to book for future events and content needs
✅ Develop a regular cadence of retail staff appearing in content and workshop with them to improve overall output and performance
✅ Work with the Content Strategy Manager to develop and implement a content creation process for the Las Vegas retail team
✅ Own and deliver campaign and lifestyle shoots from that location
ASSUMPTION: This role requires a high level of adaptability and the ability to work independently with diverse groups of talent in a fast-paced environment.
🎯 Required Qualifications
Education: Not specified
Experience: 2-3 years of photography and videography experience in an in-house or freelance setting
Required Skills:
- Proficiency with editing software such as Adobe Photoshop, Lightroom, and Premiere along with file management platforms, including Google Drive and Capture One
- Basic understanding of professional photography, videography, and studio lighting
- Ability to lift and carry photo equipment up to 50 lbs.
- Excellent communication, time management, and organizational skills
Preferred Skills:
- Passion for photography and creative content – portfolio and work examples will be required
- Keen interest in fashion, pop culture, sports, music, and art
- Adaptable in a fast-paced environment, able to work independently with diverse groups of talent, and possess a go-getter attitude when running into challenges
ASSUMPTION: While not explicitly stated, a bachelor's degree in a related field (e.g., photography, videography, digital media) may be beneficial but is not required for this role.
💰 Compensation & Benefits
Salary Range: $68,640 - $75,000 a year
Benefits:
- Equal Employment Opportunity Statement: Culture Kings is an equal opportunity employer committed to creating a diverse and welcoming workplace.
- CCPA Notice at Collection for California Employees and Applicants
Working Hours: 40 hours per week, with flexible hours based on event schedules and content needs
ASSUMPTION: The salary range provided is based on industry standards for a Digital Content Producer role with 2-5 years of experience in the retail apparel and fashion industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, specializing in streetwear and sneakers
Company Size: 501-1,000 employees, with a global presence and headquarters in Brisbane, Queensland, Australia
Founded: Not specified
Company Description:
- Culture Kings is a premium streetwear brand with exclusivity and superiority across a wide range of genres, styles, and cultures.
- Curated with an extensive selection of over 100 leading brands from around the world, as well as World Exclusive pieces you won’t find anywhere else.
- Frequently visited by some of the world’s best athletes, artists, and tastemakers, Culture Kings remains ahead of its game in offering an elite perspective of the ever-changing global streetwear landscape.
Company Specialties:
- Streetwear
- Fashion
- Culture
- Sneakers
- Ecommerce and Retail
Company Website: www.culturekings.com.au
ASSUMPTION: Culture Kings is a well-established and growing company in the streetwear and fashion industry, with a strong focus on exclusivity and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Content Strategy Manager and works closely with the Marketing and Studio teams
Work Arrangement: Hybrid, with a requirement to work from the Costa Mesa, CA office and remotely as needed
Growth Opportunities:
- Potential to grow within the content creation and marketing teams
- Opportunities to work on high-profile campaigns and events
- Possibility to develop and mentor retail staff in content creation
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced and creative environment, with potential for growth and development within the company.
🌍 Location & Work Environment
Office Type: Retail store and office environment, with a focus on creativity and collaboration
Office Location(s): Costa Mesa, California, United States
Geographic Context:
- Costa Mesa is located in Orange County, California, with a population of approximately 110,000 people
- The city is known for its surf culture, beaches, and vibrant arts scene
- Costa Mesa is centrally located between Los Angeles and San Diego, with easy access to major highways and public transportation
Work Schedule: Flexible, with a focus on delivering high-quality content for events, campaigns, and social media channels
ASSUMPTION: The work environment at Culture Kings is fast-paced, creative, and collaborative, with a strong focus on delivering high-quality content for the brand's various channels.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Content Strategy Manager and Marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Portfolio and work examples showcasing photography and videography skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best photography and videography work, with a focus on creative content and storytelling
- Be prepared to discuss your interest in fashion, pop culture, sports, music, and art, and how these passions influence your content creation
ATS Keywords: Photography, videography, content creation, editing software, Adobe Photoshop, Adobe Lightroom, Adobe Premiere, file management, Google Drive, Capture One, time management, organizational skills, communication, fashion, pop culture, sports, music, art
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and passion for creative content through their portfolio and interview performance.
🛠️ Tools & Technologies
- Adobe Photoshop
- Adobe Lightroom
- Adobe Premiere
- Google Drive
- Capture One
ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Exclusivity and superiority in streetwear and fashion
- Creativity and innovation in content creation
- Collaboration and teamwork across departments
Work Style:
- Fast-paced and dynamic work environment
- Focus on delivering high-quality content for various channels
- Collaborative and creative team culture
Self-Assessment Questions:
- How do your passions for fashion, pop culture, sports, music, and art influence your content creation?
- How do you stay organized and manage your time in a fast-paced work environment?
- How do you approach collaborating with diverse groups of talent to create engaging content?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Culture Kings' company values and work style during the interview process.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- Travel may be required for events and campaign shoots
- Lifting and carrying photo equipment up to 50 lbs. may be necessary
- Working remotely may require self-motivation and time management skills
ASSUMPTION: These challenges are inherent to the role and should be carefully considered by applicants before applying.
📈 Similar Roles Comparison
- This role is similar to a Digital Content Creator or Multimedia Specialist in the retail apparel and fashion industry
- However, this role focuses specifically on streetwear and sneakers, with a strong emphasis on exclusivity and innovation
- Career paths for this role may include growth within the content creation and marketing teams, as well as opportunities to work on high-profile campaigns and events
ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and expectations for this position.
📝 Sample Projects
- Creating a social media campaign to promote a new streetwear collection
- Documenting a high-profile event or product launch, with a focus on capturing notable guests and activities
- Developing a content creation process for the Las Vegas retail team, including workshops and training sessions
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content strategy for Culture Kings?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Culture Kings support the growth and development of its employees?
- What are the biggest challenges facing the content creation team, and how can this role help address them?
- How does Culture Kings approach collaboration and teamwork across departments?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.lever.co/culturekings/25635645-f45f-470a-9a50-1cd0f92309e0
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best photography and videography work, with a focus on creative content and storytelling
- Be prepared to discuss your interest in fashion, pop culture, sports, music, and art, and how these passions influence your content creation
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
