📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: TEGNA Inc.
🔹 Location: WOI KCWI-TV Des Moines, Des Moines, IA
🔹 Job Type: Full-time, On-site
🔹 Category: Broadcast Media
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Writing and distributing original breaking news content
- Curating and scheduling news content across all station platforms
- Editing and optimizing content for digital formats
- Using creative production techniques to enhance digital stories
- Working in a fast-paced news environment with a sense of urgency
ASSUMPTION: This role requires strong writing skills and the ability to work quickly and accurately under constant time pressure.
📋 Key Responsibilities
✅ Write and distribute original and accurate breaking news content
✅ Curate and schedule news content on all station platforms, including website, mobile app, social media, and streaming platforms
✅ Edit reporter stories for grammar, clarity, structure, AP style, and optimize the content for digital
✅ Use creative production or story-packaging techniques to enhance digital stories
✅ Write in an exciting, captivating, and authentic manner
✅ Research for facts and credibility
✅ Monitor news releases and use social listening to find new content, enterprise stories, and make community contacts
✅ Analyze and actively use data and metrics to inform editorial and strategic decisions
✅ Perform other tasks as required by supervisor or senior digital producers
✅ Ensure the newsroom upholds journalistic integrity and the station brand across platforms
ASSUMPTION: This role requires strong news judgment, editorial judgment, and an understanding of professional journalism standards.
🎯 Required Qualifications
Education: BA/BS in journalism, communications, or equivalent experience in the field
Experience: 1-3 years of experience writing breaking news articles or writing news articles in AP style
Required Skills:
- Strong communication and organizational skills
- Ability to work under constant time pressure and meet deadlines
- Ability to calmly handle live, breaking news situations and rapidly changing coverage
- Strong news and editorial judgment
- Strong knowledge of AP style, copy editing, and SEO best practices
- Ability to work various shifts, including mornings, nights, and weekends
Preferred Skills:
- Experience with CMS, photo, and video-editing systems
- Ability to write in an exciting, captivating, and conversational tone
- Experience creating and managing content on social media platforms
- Knowledge of how to interpret and use digital analytics
- Knowledge of ENPS, Edius, Canva
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $50,000 per year (Estimated based on industry standards for this role and location)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) program with company match
- Virtual doctor's appointments and therapy sessions
- Paid time off and paid holidays
Working Hours: Full-time, 40 hours per week, with varying shifts including mornings, nights, and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1955 (as Gannett Company, Inc.)
Company Description:
- TEGNA Inc. is an innovative media company that serves the greater good of its communities
- Operates as one of the most geographically diverse broadcasters in the U.S.
- Owns 64 television stations in 51 U.S. markets, reaching approximately 39% of all television households nationwide
- Offers multicast networks and innovative solutions for businesses to reach consumers across various platforms
Company Specialties:
- Broadcasting
- Digital Media
- News and Information
- Marketing Solutions
Company Website: TEGNA.com
ASSUMPTION: TEGNA Inc. is a large, established company with a significant presence in the broadcast media industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Digital Content Manager or a similar position
Work Arrangement: On-site, full-time, with varying shifts
Growth Opportunities:
- Potential career progression to Senior Digital Content Producer or similar roles
- Opportunities to work on high-profile news stories and events
- Chance to develop skills in digital content production, management, and strategy
ASSUMPTION: This role offers opportunities for career growth and skill development within the digital content production field.
🌍 Location & Work Environment
Office Type: On-site, traditional office environment
Office Location(s): WOI KCWI-TV Des Moines, Des Moines, IA
Geographic Context:
- Des Moines is the capital and most populous city in Iowa
- Known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities
- Home to various industries, including finance, insurance, and manufacturing
Work Schedule: Full-time, 40 hours per week, with varying shifts including mornings, nights, and weekends
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on breaking news and timely content distribution.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the digital content manager or a panel of team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Writing and editing skills
- News judgment and editorial decision-making
- Ability to work under pressure and meet deadlines
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your portfolio or examples of your work, if applicable
- Prepare for scenario-based questions that assess your news judgment and decision-making abilities
- Research the company and its recent news coverage to demonstrate your interest and engagement
ATS Keywords: Breaking news, digital content, writing, editing, AP style, SEO, social media, analytics, journalism, broadcast media
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company.
🛠️ Tools & Technologies
- CMS (Content Management System)
- Photo and video-editing software
- Social media platforms (Instagram, Twitter, Facebook)
- Analytics tools (Google Analytics, social media analytics)
- News release monitoring tools
- SEO optimization tools
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Serve the greater good
- Innovate and adapt
- Collaborate and win together
- Act with integrity
- Be accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on breaking news and timely content distribution
- Results-driven and deadline-focused
Self-Assessment Questions:
- How do you stay informed about breaking news and current events?
- Can you provide an example of a time when you had to work quickly and accurately under pressure?
- How do you prioritize and manage multiple streams of information?
ASSUMPTION: TEGNA Inc. values employees who are passionate about news and current events, can work well under pressure, and are strong collaborators.
⚠️ Potential Challenges
- Working in a fast-paced news environment with tight deadlines
- Managing multiple streams of information and breaking news stories simultaneously
- Adapting to changes in coverage and priorities
- Ensuring journalistic integrity and brand consistency across platforms
ASSUMPTION: These challenges require strong news judgment, editorial decision-making, and the ability to work effectively under pressure.
📈 Similar Roles Comparison
- Compared to other digital content producer roles, this position may offer more responsibility for breaking news coverage and less focus on long-form content
- Broadcast media experience may be preferred, but not required, for this role
- Career progression may be more linear in broadcast media compared to digital media or publishing industries
ASSUMPTION: This role may offer unique opportunities and challenges compared to similar roles in other industries or company sizes.
📝 Sample Projects
- Covering a breaking news story, such as a natural disaster or major event, and distributing content across multiple platforms
- Creating and implementing a social media strategy to increase engagement and reach for a specific news story or campaign
- Editing and optimizing a long-form news article for digital formats, including the use of subheads, hyperlinks, and multimedia elements
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does the digital content team collaborate with other departments, such as news and sales?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company support the professional development and growth of its digital content producers?
- What are the current priorities and goals for the digital content team, and how does this role contribute to them?
- How does the company measure the success of its digital content strategies and initiatives?
ASSUMPTION: These questions help assess the role's responsibilities, challenges, and growth opportunities, as well as the company's support for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for scenario-based questions that assess your news judgment and decision-making abilities
- Research the company and its recent news coverage to demonstrate your interest and engagement
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
