📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: TEGNA Inc.
🔹 Location: WXIA WATL-TV Atlanta, GA
🔹 Job Type: On-site
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Writing and distributing original breaking news content
- Curating and scheduling news content across various platforms
- Editing stories for clarity and optimizing content for digital formats
- Monitoring news releases and using social listening to find new content
- Analyzing data and metrics to inform editorial decisions
ASSUMPTION: This role requires a strong news sense and the ability to work quickly and accurately under pressure. The ideal candidate will have a proven track record in digital content production and a deep understanding of local news.
📋 Key Responsibilities
✅ Write and distribute original and accurate breaking news content
✅ Curate and schedule news content on all station platforms
✅ Edit reporter stories for grammar, clarity, structure, AP style and optimize the content for digital
✅ Use creative production or story-packaging techniques to enhance digital stories
✅ Write in an exciting, captivating and authentic manner
✅ Research for facts and credibility
✅ Monitor news releases and use social listening to find new content, enterprise stories and make community contacts
✅ Analyze and actively use data and metrics to inform editorial and strategic decisions
✅ Perform other tasks as required by supervisor or senior digital producers
✅ Ensure the newsroom upholds journalistic integrity and the station brand across platforms
ASSUMPTION: The role requires a strong understanding of news judgment and the ability to work well under pressure. The ideal candidate will have experience in a fast-paced news environment and be comfortable working with digital platforms.
🎯 Required Qualifications
Education: BA/BS in journalism, communications and/or equivalent experience in the field
Experience: 3-5 years of experience writing breaking news articles or writing news articles in AP style
Required Skills:
- Strong communication and organizational skills
- Ability to work under constant time pressure and meet deadlines
- Strong news and editorial judgment, and an understanding of the tenets of professional journalism
- Strong knowledge of AP style, copy editing and SEO best practices
- Ability to write in an exciting, captivating and conversational tone
- Experience creating and managing content on social media platforms
- Aptitude for creating and packaging engaging, audience-driven content
Preferred Skills:
- Experience with CMS, photo and video-editing systems
- Knowledge of ENPS, Edius, Canva
- Ability to work various shifts, including mornings, nights and weekends
ASSUMPTION: While a degree in journalism or communications is preferred, equivalent experience in the field will be considered. The ideal candidate will have a strong portfolio of digital content and a proven track record in breaking news.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (Based on industry standards for digital content producers with 3-5 years of experience in the Atlanta area)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) matching
- Virtual doctor's appointments and therapy sessions
- Paid time off and holidays
Working Hours: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The salary range is an estimate based on industry standards for digital content producers with similar experience in the Atlanta area. The actual salary may vary based on the company's compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1955 (as Gannett Company, Inc.)
Company Description:
- TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most.
- With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.
- TEGNA produces trusted, impactful, and innovative content across platforms and offers innovative solutions to help businesses reach consumers across television, digital, and over-the-top (OTT) platforms.
Company Specialties:
- Broadcasting
- Digital Media
- News and Information
- Multimedia Production
Company Website: TEGNA.com
ASSUMPTION: TEGNA is a large, established company with a strong focus on local news and community engagement. The company offers a wide range of benefits and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Digital Content Manager
Work Arrangement: On-site, with the ability to work remotely for specific tasks or events
Growth Opportunities:
- Advancement to Senior Digital Content Producer or other management roles
- Expansion into other areas of content production, such as video or multimedia
- Opportunities to work on special projects or events
ASSUMPTION: This role offers significant opportunities for career growth and development within the company. The ideal candidate will be proactive and eager to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative newsroom environment
Office Location(s): WXIA WATL-TV Atlanta, GA
Geographic Context:
- Atlanta is the most populous city in Georgia and the ninth-most populous city in the United States
- The city is known for its vibrant arts scene, diverse culture, and thriving economy
- Atlanta is home to several major corporations and is a hub for the film and television industry
Work Schedule: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The on-site work environment at TEGNA offers a collaborative and dynamic newsroom setting. The ideal candidate will be comfortable working in a fast-paced, team-oriented environment and be able to thrive under pressure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Digital Content Manager
- In-person or virtual interview with the Digital Content Manager and other team members
- Final decision and offer
Key Assessment Areas:
- Writing and editing skills
- News judgment and editorial decision-making
- Ability to work under pressure and meet deadlines
- Knowledge of digital platforms and SEO best practices
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include examples of your digital content and any relevant awards or recognitions
- Be prepared to discuss your news judgment and editorial decision-making process
- Research the company and be ready to discuss why you are a good fit for the role and the company
ATS Keywords: Digital Content Producer, Writing, Editing, News Judgment, SEO, Digital Platforms, Breaking News, AP Style, Social Media, Teamwork
ASSUMPTION: The interview process at TEGNA is designed to assess the candidate's writing and editorial skills, news judgment, and cultural fit. The ideal candidate will be proactive, engaging, and able to think critically and creatively.
🛠️ Tools & Technologies
- CMS (Content Management System)
- Photo and video-editing systems
- SEO tools
- Social media platforms
- ENPS, Edius, Canva (preferred)
ASSUMPTION: The ideal candidate will have experience with a variety of digital content production tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Demand the truth
- Work smarter
- Do the right thing
- Win
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong commitment to journalistic integrity and ethical standards?
- Are you comfortable working in a fast-paced, team-oriented environment and able to thrive under pressure?
- Do you have a proactive and innovative approach to digital content production?
ASSUMPTION: The ideal candidate will be a strong cultural fit for TEGNA, with a deep commitment to journalistic integrity, a proactive and innovative approach to digital content production, and the ability to thrive in a fast-paced, team-oriented environment.
⚠️ Potential Challenges
- Working under tight deadlines and in a fast-paced news environment
- Balancing multiple streams of information and managing competing priorities
- Adapting to changes in the news cycle and breaking news events
- Navigating a large and complex organization
ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and adapt to changes in the news cycle. They will also be comfortable working in a large and complex organization and able to navigate its structures and politics.
📈 Similar Roles Comparison
- Digital Content Producer vs. Digital Journalist: Both roles focus on digital content production, but the Digital Journalist role may require more reporting and investigative skills
- Digital Content Producer vs. Social Media Manager: Both roles focus on digital content, but the Social Media Manager role may require more strategic planning and community management skills
- Career progression: Digital Content Producer roles can lead to senior producer, managing editor, or other leadership positions within the company
ASSUMPTION: The ideal candidate will have a clear understanding of the differences between similar roles and be able to articulate how their skills and experience make them a strong fit for this specific role.
📝 Sample Projects
- Covering a breaking news event, such as a natural disaster or major weather event
- Creating a multimedia package, including text, photos, videos, and interactive elements, to tell a complex story
- Developing a series of stories on a specific topic, such as education reform or healthcare access
ASSUMPTION: The ideal candidate will have experience with a variety of digital content production projects and be able to discuss their approach to each type of project.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the newsroom currently, and how can this role help address them?
- How does this role fit into the overall content strategy for the station?
- What opportunities are there for growth and development within the role and the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: The ideal candidate will be proactive and engaged during the interview process, asking thoughtful questions and demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your digital content and be ready to discuss your approach to digital content production
- Research the company and be ready to discuss why you are a good fit for the role and the company
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
