📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: TEGNA Inc.
🔹 Location: WATN WLMT-TV Memphis, Memphis, TN
🔹 Job Type: Full-time
🔹 Category: Broadcast Media
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry-level (0-1 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Writing and distributing original breaking news content
- Curating and scheduling news content across all station platforms
- Editing stories for clarity and AP style, enhancing digital stories with creative techniques
- Monitoring audience trends and using data to inform editorial decisions
- Working in a fast-paced news environment with a 24/7 news cycle
ASSUMPTION: This role requires strong writing skills and the ability to work under constant time pressure and meet deadlines. It also requires a solid understanding of news judgment, AP style, and SEO best practices.
📋 Key Responsibilities
✅ Write and distribute original and accurate breaking news content
✅ Curate and schedule news content on all station platforms, including website, mobile app, social media, and streaming platforms
✅ Edit reporter stories for grammar, clarity, structure, AP style, and optimize the content for digital
✅ Use creative production or story-packaging techniques to enhance digital stories
✅ Write in an exciting, captivating, and authentic manner
✅ Research for facts and credibility
✅ Monitor news releases and use social listening to find new content, enterprise stories, and make community contacts
✅ Analyze and actively use data and metrics to inform editorial and strategic decisions
✅ Perform other tasks as required by supervisor or senior digital producers
✅ Ensure the newsroom upholds journalistic integrity and the station brand across platforms
ASSUMPTION: This role requires strong communication and organizational skills, as well as the ability to handle live, breaking news situations and rapidly changing coverage.
🎯 Required Qualifications
Education: BA/BS in journalism, communications, or equivalent experience in the field
Experience: 0-1 years of experience writing breaking news articles or writing news articles in AP style
Required Skills:
- Strong communication and organizational skills
- Ability to work under constant time pressure and meet deadlines
- Strong news and editorial judgment, and an understanding of the tenets of professional journalism
- Strong knowledge of AP style, copy editing, and SEO best practices
- Ability to calmly handle live, breaking news situations and rapidly changing coverage
- Ability to work various shifts, including mornings, nights, and weekends
Preferred Skills:
- Experience with CMS, photo, and video-editing systems
- Ability to write in an exciting, captivating, and conversational tone
- Experience creating and managing content on social media platforms
- Knowledge of how to interpret and use digital analytics
- Knowledge of ENPS, Edius, Canva
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role. Additionally, experience with specific software and tools may be beneficial but not necessarily required.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level digital content producers in the Memphis, TN area)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) program with company match
- Nine free virtual doctor’s appointments with a physician through Teladoc
- Twelve free annual therapy sessions with a licensed clinician through Spring Health
- Generous Paid Time Off (PTO) benefit and nine paid holidays per year
Working Hours: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: TEGNA Inc. is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration
Founded: TEGNA Inc. was founded in 1955 and has since grown to become one of the most geographically diverse broadcasters in the U.S.
Company Description:
- TEGNA Inc. is an innovative media company that serves the greater good of its communities
- The company produces trusted, impactful, and innovative content across platforms
- TEGNA Inc. offers innovative solutions to help businesses reach consumers across television, digital, and over-the-top (OTT) platforms
Company Specialties:
- Broadcast media production and distribution
- Digital content creation and distribution
- Innovative marketing solutions
- News and journalism
Company Website: TEGNA.com
ASSUMPTION: TEGNA Inc. is a well-established company with a strong presence in the broadcast media industry. It offers a range of benefits and opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The Digital Content Producer will report directly to the Senior Digital Producer or News Director
Work Arrangement: On-site, with the ability to work various shifts, including mornings, nights, and weekends
Growth Opportunities:
- Advancement to Senior Digital Producer or other management roles
- Expansion into other areas of the company, such as marketing or advertising
- Opportunities to work on special projects or assignments
ASSUMPTION: This role offers opportunities for growth and development within the company, with the potential to advance to management or other positions over time.
🌍 Location & Work Environment
Office Type: On-site, with a newsroom environment that is fast-paced and dynamic
Office Location(s): WATN WLMT-TV Memphis, Memphis, TN
Geographic Context:
- Memphis, TN is the largest city in the state and the 26th largest city in the U.S.
- The city is known for its rich history, cultural attractions, and vibrant arts scene
- The cost of living in Memphis is relatively low compared to other major cities in the U.S.
Work Schedule: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on breaking news and 24/7 news coverage. The geographic context of Memphis, TN provides a unique opportunity to cover local news and events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager or news director
- Final interview with senior leadership or other department heads
- Background check and reference check
Key Assessment Areas:
- Writing and editing skills
- News judgment and editorial skills
- Ability to work under pressure and meet deadlines
- Familiarity with digital platforms and SEO best practices
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your writing and editing skills, as well as your experience with digital platforms and SEO best practices
- Provide examples of your work, such as clips or links to published articles
- Be prepared to discuss your news judgment and editorial skills, as well as your ability to work under pressure and meet deadlines
- Research the company and the role to demonstrate your understanding of the industry and the specific needs of the position
ATS Keywords: Digital Content Producer, Writing, Editing, News Judgment, SEO, Digital Platforms, Breaking News, 24/7 News Cycle, AP Style, CMS, Photo Editing, Video Editing
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strong writing and editing skills, as well as experience with digital platforms and SEO best practices.
🛠️ Tools & Technologies
- CMS (Content Management System)
- Photo editing software (e.g., Adobe Photoshop, Canva)
- Video editing software (e.g., Adobe Premiere Pro, Edius)
- SEO tools (e.g., Google Search Console, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Newsroom software (e.g., ENPS)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not necessarily required. The company may provide training and support to help new employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Excellence
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Focused on breaking news and 24/7 news coverage
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic news environment?
- Are you able to work collaboratively with a team to meet tight deadlines?
- Do you have a strong understanding of news judgment and editorial skills?
- Are you comfortable using data and analytics to inform your work?
ASSUMPTION: Cultural fit is an important consideration for this role, as it requires a strong work ethic, the ability to work collaboratively with a team, and a focus on breaking news and 24/7 news coverage.
⚠️ Potential Challenges
- The fast-paced nature of the role may be challenging for those who prefer a more structured or predictable work environment
- The role may require working various shifts, including mornings, nights, and weekends, which may impact work-life balance
- The role may require handling breaking news and live, on-air situations, which can be stressful and demanding
- The role may require working in a newsroom environment, which can be noisy and distracting at times
ASSUMPTION: These challenges are inherent to the role and the nature of the industry. It is important for candidates to consider their personal preferences and work style when applying for this position.
📈 Similar Roles Comparison
- This role is similar to that of a Digital Journalist or Multimedia Journalist, but with a focus on producing and curating content for digital platforms rather than reporting and gathering news
- This role is unique to the broadcast media industry and may not have direct equivalents in other industries
- This role offers opportunities for growth and advancement within the company, with the potential to transition into other roles such as reporter, producer, or editor
ASSUMPTION: This role is unique to the broadcast media industry and offers opportunities for growth and advancement within the company. However, it may be challenging to compare this role to similar roles in other industries due to the unique nature of the work.
📝 Sample Projects
- Creating a breaking news alert for a developing story and distributing it across all station platforms
- Curating and scheduling a day's worth of news content for the station's website and mobile app
- Editing a reporter's story for grammar, clarity, structure, and AP style, and optimizing the content for digital
- Using creative production techniques to enhance a digital story, such as subheads, hyperlinks, graphics, and media
- Monitoring audience trends and using data to inform editorial decisions, such as adjusting the focus of a story or creating a new series
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities that may be required in this role. However, the specific projects and tasks may vary depending on the needs of the station and the news cycle.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the larger content team and the newsroom as a whole?
- What opportunities are there for growth and advancement within the company?
- How does the company support work-life balance for employees in this role?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These questions are intended to help candidates better understand the role and the company, as well as to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your writing and editing skills, as well as your experience with digital platforms and SEO best practices
- Provide examples of your work, such as clips or links to published articles
- Prepare for your interview by researching the company and the role, and by practicing your writing and editing skills
- Follow up with the hiring manager or HR department within one week of your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
