Digital Content Producer

📌 Core Information

🔹 Job Title: Digital Content Producer

🔹 Company: Sinclair Broadcast Group

🔹 Location: El Paso, TX

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Producing engaging digital news content for web and social media platforms
• Collaborating with news managers and the Director of Digital Content to ensure accurate and compelling content
• Identifying and posting timely, relevant content, and monitoring competitive social practices
• Working in line with the station's overall content strategy and helping on-air reporters improve their digital skills

ASSUMPTION: This role requires strong digital analytics skills to guide story placement and a competitive spirit to excel in a fast-paced environment.

📋 Key Responsibilities

✅ Produce day-to-day digital news content for web and social media platforms

✅ Collaborate with news managers and the Director of Digital Content to ensure accurate and compelling content

✅ Identify and post engaging, timely, and relevant content, and monitor competitive social practices

✅ Work in line with the station's overall content strategy and help on-air reporters improve their digital skills

ASSUMPTION: The ideal candidate will have excellent writing skills, strong digital analytics skills, and the ability to work in a fast-paced and deadline-driven environment.

🎯 Required Qualifications

Education: Bachelor's degree in a related field preferred

Experience: Must have some previous news producing experience at a commercial TV station, although the right entry-level candidate may be considered

Required Skills:

• Solid news judgment and the ability to write fast, accurate, and mistake-free copy
• Strong leadership and communication skills
• Ability to execute news strategies and goals in daily newscasts
• Flexibility and on-the-spot problem-solving abilities

Preferred Skills:

• Journalism degree

ASSUMPTION: While a Journalism degree is preferred, the right entry-level candidate with relevant experience may be considered.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level digital content producers in El Paso, TX)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee assistance program

Working Hours: Full-time, Monday-Friday, with flexibility for breaking news and special events

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital content producers in El Paso, TX. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1986 (39 years ago)

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• The company owns, operates, and/or provides services to 185 television stations in 85 markets affiliated with all major broadcast networks
• Sinclair's portfolio includes multicast networks, streaming services, and original content production

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital Content Creation
• Media
• Television
• News

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a large enterprise with a diverse portfolio of media properties, offering ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-level to mid-level

Reporting Structure: Reports directly to the Director of Digital Content

Work Arrangement: On-site, full-time position with flexibility for breaking news and special events

Growth Opportunities:

• Progression to senior digital content producer or management roles
• Expansion into other areas of media production or broadcasting
• Potential to work on special projects or initiatives

ASSUMPTION: This role offers growth opportunities within the digital content production team and across Sinclair's diverse media portfolio.

🌍 Location & Work Environment

Office Type: Corporate office environment with a newsroom setting

Office Location(s): El Paso, TX

Geographic Context:

• El Paso is the 22nd most populous city in the United States and the 6th largest city in Texas
• The city offers a mix of urban and outdoor recreational opportunities
• El Paso has a semi-arid climate with mild winters and hot summers

Work Schedule: Full-time, Monday-Friday, with flexibility for breaking news and special events

ASSUMPTION: The work environment is fast-paced and deadline-driven, with a focus on accurate and engaging digital content production.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the news director and digital content manager
• Final interview with the station manager

Key Assessment Areas:

• Writing and news judgment skills
• Digital analytics and social media knowledge
• Cultural fit and teamwork abilities
• Problem-solving and adaptability

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Include a cover letter that demonstrates your passion for digital content production and news
• Prepare examples of your digital content work to showcase during the interview

ATS Keywords: Digital Content Producer, Digital News Producer, News Producer, Broadcast Media, Digital Analytics, Social Media, Writing, News Judgment

ASSUMPTION: The interview process will focus on assessing your writing, news judgment, and digital analytics skills, as well as your cultural fit and adaptability.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Newsroom computer systems (e.g., iNews, ENPS)
• Video editing software (e.g., Adobe Premiere Pro, Avid Media Composer)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Accountability
• Excellence

Work Style:

• Fast-paced and deadline-driven
• Team-oriented and collaborative
• Adaptable and resilient
• Focused on accurate and engaging content

Self-Assessment Questions:

• Do you thrive in a fast-paced, deadline-driven environment?
• Are you comfortable working in a team and collaborating with others?
• Can you maintain a high level of accuracy and attention to detail under pressure?

ASSUMPTION: Sinclair Broadcast Group values employees who are adaptable, resilient, and committed to producing accurate and engaging digital content.

⚠️ Potential Challenges

• Working in a fast-paced, deadline-driven environment can be stressful and demanding
• Adapting to breaking news and special events may require flexibility in work hours
• Collaborating with on-air reporters may present unique challenges in communication and workflow
• Keeping up with industry trends and best practices in digital content production can be ongoing

ASSUMPTION: The ideal candidate will be adaptable, resilient, and able to thrive in a fast-paced, deadline-driven environment.

📈 Similar Roles Comparison

• This role is similar to other digital content producer positions in broadcast media, with a focus on digital news content production
• Compared to other roles in the industry, this position offers a unique blend of digital content production and news judgment skills
• Career progression in this role may lead to senior digital content producer or management positions within Sinclair Broadcast Group

ASSUMPTION: This role offers a unique blend of digital content production and news judgment skills, with opportunities for career growth within Sinclair Broadcast Group.

📝 Sample Projects

• Developing and executing a social media strategy for a breaking news event
• Creating engaging, shareable content for a news website, including headlines, summaries, and multimedia elements
• Collaborating with on-air reporters to improve their digital skills and produce engaging content for web and social media platforms

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Digital Content Producer role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the overall content strategy for the station, and how can I contribute to its success?
• What opportunities are there for growth and development within the digital content production team and across Sinclair's media portfolio?
• How does the station support work-life balance for its employees, particularly in a fast-paced, deadline-driven environment?
• What are the most important qualities and skills for success in this role, and how can I demonstrate them during the interview process?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process will help you better understand the role and demonstrate your interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Include a cover letter that demonstrates your passion for digital content production and news
• Prepare examples of your digital content work to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.