📌 Core Information
🔹 Job Title: Digital Content Producer
🔹 Company: TEGNA Inc.
🔹 Location: WMAZ-TV Macon, Macon, GA
🔹 Job Type: Full-time, On-site
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Writing and distributing original breaking news content
- Curating and scheduling news across all station platforms
- Editing reporter stories for grammar, clarity, structure, AP style, and optimizing content for digital
- Using creative production techniques to enhance digital stories
- Monitoring audience trends and using data to inform editorial decisions
ASSUMPTION: This role requires strong writing skills, news judgment, and the ability to work under constant time pressure and meet deadlines.
📋 Key Responsibilities
✅ Write and distribute original and accurate breaking news content
✅ Curate and schedule news content on all station platforms, including website, mobile app, social media, and streaming platforms
✅ Edit reporter stories for grammar, clarity, structure, AP style, and optimize the content for digital
✅ Use creative production or story-packaging techniques to enhance digital stories
✅ Write in an exciting, captivating, and authentic manner
✅ Research for facts and credibility
✅ Monitor news releases and use social listening to find new content, enterprise stories, and make community contacts
✅ Analyze and actively use data and metrics to inform editorial and strategic decisions
✅ Perform other tasks as required by supervisor or senior digital producers
✅ Ensure the newsroom upholds journalistic integrity and the station brand across platforms
ASSUMPTION: The ideal candidate will have strong initiative and an inner drive, ready to learn and grow in a fast-paced news environment.
🎯 Required Qualifications
Education: BA/BS in journalism, communications, or equivalent experience in the field
Experience: 0-1 years of experience writing breaking news articles or writing news articles in AP style
Required Skills:
- Strong communication and organizational skills
- Ability to work under constant time pressure and meet deadlines
- Strong news and editorial judgment, and an understanding of the tenets of professional journalism
- Strong knowledge of AP style, copy editing, and SEO best practices
- Ability to calmly handle live, breaking news situations and rapidly changing coverage
Preferred Skills:
- Experience with CMS, photo, and video-editing systems
- Ability to write in an exciting, captivating, and conversational tone
- Experience creating and managing content on social media platforms, including Instagram, Twitter, and Facebook
- Knowledge of how to interpret and use digital analytics
- Knowledge of ENPS, Edius, Canva
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level digital content producers in Macon, GA)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) matching (100% match for contributions up to 4% of pay)
- Nine free virtual doctor’s appointments with a physician through Teladoc
- Twelve free annual therapy sessions with a licensed clinician through Spring Health
- Generous Paid Time Off (PTO) and nine paid holidays per year
Working Hours: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1955 (As Gannett Company, Inc., TEGNA was spun off in 2015)
Company Description:
- TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives.
- With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across web, mobile apps, streaming, and linear television.
- TEGNA produces trusted, impactful, and innovative content across platforms, with award-winning journalists recognized for numerous national honors.
Company Specialties:
- Broadcast television
- Digital media
- News and information services
- Advertising and marketing services
Company Website: TEGNA.com
ASSUMPTION: Working at TEGNA offers opportunities to grow professionally in a large, established media organization with a strong focus on local news and community engagement.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on experience)
Reporting Structure: Reports to the Digital Content Manager or similar role
Work Arrangement: Full-time, on-site position with the ability to work various shifts, including mornings, nights, and weekends
Growth Opportunities:
- Progression to senior digital producer or other management roles
- Expansion into other areas of content creation or management
- Potential to work on special projects or initiatives
ASSUMPTION: This role offers opportunities for career growth and development within the company's digital content team.
🌍 Location & Work Environment
Office Type: On-site, traditional newsroom environment
Office Location(s): WMAZ-TV Macon, 415 College Street, Macon, GA 31201
Geographic Context:
- Macon, GA is located in central Georgia, approximately 80 miles south of Atlanta
- The city has a population of around 150,000 people and is known for its historic architecture and cultural attractions
- Macon is home to several colleges and universities, providing a diverse and educated workforce
Work Schedule: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on breaking news and timely content delivery.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the digital content manager and other team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Writing and editing skills
- News judgment and editorial decision-making
- Ability to work under pressure and meet deadlines
- Knowledge of AP style, SEO best practices, and digital content management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your writing and editing work, preferably in a digital news environment
- Demonstrate your understanding of the local news market and the station's brand
- Show enthusiasm for breaking news and a strong work ethic
ATS Keywords: Digital Content Producer, Breaking News, News Writing, AP Style, SEO, Social Media, CMS, Editing, Journalism, Local News
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Content Management System (CMS)
- Photo and video-editing software
- Social media platforms (Instagram, Twitter, Facebook)
- SEO tools and analytics platforms
- Newsroom Computer System (NCS) or similar newsroom management software
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Demand the truth
- Work smarter
- Do the right thing
- Win
Work Style:
- Fast-paced and dynamic news environment
- Collaborative and team-oriented culture
- Focus on breaking news and timely content delivery
- Opportunities for growth and development
Self-Assessment Questions:
- Do you have a strong commitment to journalistic integrity and ethical standards?
- Are you comfortable working in a fast-paced, dynamic news environment?
- Do you have a growth mindset and a willingness to learn and adapt?
ASSUMPTION: A strong cultural fit for this role requires a commitment to journalistic excellence, a willingness to work collaboratively in a fast-paced environment, and a desire to grow and develop professionally.
⚠️ Potential Challenges
- Working under constant time pressure and meeting tight deadlines
- Adapting to rapidly changing news coverage and breaking news situations
- Maintaining journalistic integrity and brand consistency across multiple platforms
- Competing with larger media markets for local news dominance
ASSUMPTION: These challenges are inherent to working in a fast-paced news environment and require strong time management, adaptability, and a commitment to journalistic excellence.
📈 Similar Roles Comparison
- Compared to other digital content producer roles, this position may offer more opportunities for growth and development within a large media organization
- Industry-specific context: Broadcast media production and distribution is a competitive and dynamic field, with a strong focus on local news and community engagement
- Career path comparison: This role can serve as a stepping stone to senior digital producer or other management roles, as well as opportunities to expand into other areas of content creation or management
ASSUMPTION: This role offers unique opportunities for career growth and development within a large, established media organization with a strong focus on local news and community engagement.
📝 Sample Projects
- Creating and executing a social media strategy to increase engagement and reach for a breaking news story
- Developing and implementing a content calendar to ensure consistent and timely news coverage across all station platforms
- Editing and optimizing a long-form investigative news story for digital publication, including multimedia elements and SEO best practices
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the digital content producer role at WMAZ-TV Macon.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the digital content team currently, and how can this role help address them?
- How does the digital content team collaborate with other departments, such as news, weather, and sports, to ensure consistent and comprehensive news coverage?
- What opportunities are there for professional growth and development within the digital content team and the company as a whole?
- How does the company support work-life balance for employees, particularly those working non-traditional hours?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the digital content team's work?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Provide specific examples of your writing and editing work, preferably in a digital news environment
- Demonstrate your understanding of the local news market and the station's brand
- Show enthusiasm for breaking news and a strong work ethic
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
