📌 Core Information
🔹 Job Title: Digital Content Producer II
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: Sioux City, Iowa
🔹 Job Type: Full-time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Updating local website and curating high-performing content
- Crafting homepage layouts driven by data and traffic patterns
- Reporting news, from quick-hit local stories to breaking news and enterprise reports
- Building a loyal local audience and serving as a steward of our brands
ASSUMPTION: This role requires a strong understanding of local audience interests and the ability to adapt content strategies based on traffic patterns and engagement data.
📋 Key Responsibilities
✅ Monitor all forms of media for breaking news stories and trending content
✅ Write engaging headlines that drive audience growth and engagement
✅ Package and promote content to generate engagement and repeat site visitation
✅ Evaluate website traffic trends to inform content decisions and audience growth strategies
✅ Collaborate with newsroom staff and management to create enterprise content and marketing opportunities
✅ Promote and distribute news content on social media platforms
ASSUMPTION: This role requires strong multitasking abilities, quick decision-making, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field
Experience: 2 years of experience in digital content and journalism
Required Skills:
- Proven ability to research, interview, and write original news articles
- Strong headline writing skills with a focus on driving reader engagement
- Excellent multitasking abilities and organizational skills
- Strong technical problem-solving skills and ease with learning new technology
- Knowledge of SEO best practices and AP Style
- Proficiency in MS Office, HTML, CSS, and Photoshop (a plus)
Preferred Skills:
- Experience with Chartbeat and Google Analytics
- Familiarity with broadcast news production
ASSUMPTION: Candidates with experience in digital content production and a strong understanding of local audience interests will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for a Digital Content Producer II role in Sioux City, Iowa)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on company products and services
Working Hours: Full-time, with some schedule flexibility for nights and weekends
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms.
Company Size: Nexstar Media Group, Inc. has 10,001+ employees, providing a large and diverse work environment.
Founded: 1996
Company Description:
- Nexstar owns America’s largest local television broadcasting group, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
- The company’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.
- Nexstar’s portfolio of digital assets, including its local TV station websites, The Hill, and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.
Company Specialties:
- Broadcast media production and distribution
- Local and national news, sports, and entertainment content
- Digital media and news platforms
Company Website: http://www.nexstar.tv
ASSUMPTION: Nexstar Media Group, Inc. offers a wide range of career opportunities and a dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the News Director or Digital Content Manager.
Work Arrangement: On-site, with some schedule flexibility for nights and weekends
Growth Opportunities:
- Advancement to a senior role within the digital content team
- Expansion into broadcast news production or management
- Career progression within Nexstar’s diverse media portfolio
ASSUMPTION: This role offers opportunities for career growth and development within Nexstar Media Group, Inc.’s extensive media portfolio.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative newsroom environment
Office Location(s): 5993 Gordon Drive (Nexstar - KCAU), Sioux City, Iowa
Geographic Context:
- Sioux City is located in northwest Iowa, along the Missouri River
- The city has a population of approximately 85,000 people
- Sioux City offers a mix of urban and rural living, with access to outdoor recreation and cultural attractions
Work Schedule: Full-time, with some schedule flexibility for nights and weekends
ASSUMPTION: Sioux City offers a mix of urban and rural living, with a lower cost of living compared to larger metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening interview
- In-person or virtual interview with the News Director or Digital Content Manager
- Final interview with key stakeholders
Key Assessment Areas:
- Writing and headline creation skills
- Understanding of local audience interests and traffic patterns
- Collaboration and teamwork skills
- Problem-solving and decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight your digital content production experience and relevant skills
- Include examples of your writing and headline creation work
- Demonstrate your understanding of local audience interests and traffic patterns in your application materials
ATS Keywords: Digital Content, Journalism, Researching, Interviewing, Writing, Headline Writing, Multi-tasking, Organizational Skills, Technical Problem Solving, SEO Best Practices, AP Style, Teamwork, Collaboration, Broadcast News, News Production
ASSUMPTION: Nexstar Media Group, Inc. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and application materials can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Content Management System (CMS) for website updates and content curation
- Google Analytics for traffic trend evaluation
- Chartbeat for real-time audience engagement tracking (a plus)
- MS Office Suite for content creation and collaboration
- HTML, CSS, and Photoshop for content packaging and promotion
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates with experience using them will be at an advantage.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Accountability
Work Style:
- Fast-paced and dynamic newsroom environment
- Collaborative and team-oriented culture
- Focus on local audience interests and engagement
- Adaptability and quick decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative newsroom environment?
- Are you passionate about serving local audiences and driving engagement?
- Can you adapt your content strategies based on traffic patterns and audience interests?
ASSUMPTION: Candidates who align with Nexstar Media Group, Inc.’s company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple content priorities and deadlines in a fast-paced newsroom environment
- Adapting to changing audience interests and traffic patterns
- Collaborating effectively with newsroom staff and management
- Working some nights and weekends to cover breaking news and events
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- This role is similar to a Digital Content Producer or Digital Content Manager position in a broadcast media or digital news organization
- However, this role focuses specifically on local audience interests and engagement, rather than national or international content
- Career progression may include advancement to a senior role within the digital content team or expansion into broadcast news production or management
ASSUMPTION: This role offers unique opportunities for career growth and development within Nexstar Media Group, Inc.’s extensive media portfolio.
📝 Sample Projects
- Curating and packaging high-performing content for a local news website
- Creating engaging headlines that drive reader engagement and audience growth
- Evaluating website traffic trends to inform content decisions and audience growth strategies
- Collaborating with newsroom staff and management to create enterprise content and marketing opportunities
ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content strategy for the local news website?
- What are the most important traffic patterns and audience interests for this local market?
- How does this role collaborate with the broadcast news team to create marketing opportunities and promote web content?
- What opportunities are there for career growth and development within Nexstar Media Group, Inc.?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the opportunities for career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application and resume through this link
- Tailor your resume and cover letter to highlight your digital content production experience and relevant skills
- Include examples of your writing and headline creation work
- Demonstrate your understanding of local audience interests and traffic patterns in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
