📌 Core Information
🔹 Job Title: Digital Content Producer Specialist
🔹 Company: IAG AUS
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time
🔹 Category: Digital Content Production
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: On-site (Sydney office)
🚀 Job Overview
Key aspects of this role include:
- Developing and governing the overall content strategy for customer-facing digital assets
- Ensuring timely and effective delivery of engaging content across multiple touchpoints and brands
- Collaborating with cross-functional teams to align messaging and enhance customer experience
- Supporting the operational side of digital production and content development
- Continuously improving the quality and presentation of digital experiences
ASSUMPTION: This role requires a strong understanding of digital content management, editing, publishing, and SEO. Experience in content management systems and a customer-first mindset are essential.
📋 Key Responsibilities
✅ Support the development and governance of the overall content strategy for customer-facing digital assets
✅ Ensure timely and effective delivery of engaging content across multiple touchpoints and brands
✅ Collaborate with cross-functional teams to align messaging and enhance customer experience
✅ Support the operational side of digital production and content development
✅ Continuously improve the quality and presentation of digital experiences
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong project management skills and the ability to work in a dynamic, fast-paced environment are crucial.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Business, Digital Marketing, Media, or a related field
Experience: Proven experience (2-5 years) in maintaining digital content, primarily web and apps, with superior editing and publishing skills
Required Skills:
- Proven experience in content management systems and ability to optimize content for SEO
- Strong understanding of accessibility, inclusion, and special needs (such as ESL)
- Excellent editing and publishing skills
- Proven ability to collaborate across teams and contribute to effective teamwork across organizational boundaries
- Strong work ethic and ability to work to demanding and rapid timelines
Preferred Skills:
- Experience in digital or technology-based companies
- Tertiary qualifications in Journalism, Business, Digital Marketing, or Media
- Understanding of the insurance industry
ASSUMPTION: A solid understanding of current digital best practices and a proactive approach to evolving industry best practice are highly desirable.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (based on experience and industry standards for similar roles in Sydney)
Benefits:
- Boosted superannuation with 13% as standard
- Up to 50% off personal insurance, including home and motor insurance
- Work from home and many more flexibility options with myFlex
- Dedicated career growth programs, including the award-winning IAG Academy
- Discounts on every day and special occasion items
- Community volunteer days and team volunteer activities
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility to work remotely one day per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Sydney. The benefits listed are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1851 (as a collection of smaller insurance companies; IAG was formed in 1998)
Company Description:
- IAG is Australia and New Zealand's largest general insurance company with a purpose to make your world a safer place
- The company provides insurance under many leading brands, including NRMA Insurance, CGU, SGIO, SGIC, and WFI in Australia, and NZI, State, AMI, and Lumley Insurance in New Zealand
- IAG also has interests in general insurance joint ventures in Malaysia and India
Company Specialties:
- Underwriting
- Home & Motor Claims
- CTP
- Life Insurance
- Travel Insurance
- Boat
- Lifestyle & Leisure Insurance
- Home Security
- Risk
- Reinsurance
- and Shared Value
Company Website: IAG Website
ASSUMPTION: IAG's large size and extensive brand portfolio provide ample opportunities for career growth and development. The company's focus on risk management and community engagement sets it apart in the insurance industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Digital Content Manager or a similar role within the organization
Work Arrangement: On-site in Sydney with flexibility to work remotely one day per week
Growth Opportunities:
- Progression to a senior content producer or management role within the digital content team
- Expansion into other areas of the business, such as marketing, communications, or product development
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both hard and soft skills and take on increased responsibility over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Sydney's central business district
Office Location: 201 Sussex St, Level 13, Tower Two, Darling Park, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is Australia's largest city and the capital of New South Wales
- The city is known for its harbor, beaches, and diverse cultural attractions
- Sydney offers a vibrant lifestyle with numerous entertainment, dining, and recreational options
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work remotely one day per week
ASSUMPTION: Sydney's dynamic business environment and cultural offerings provide a stimulating work environment for employees. The city's high cost of living should be taken into account when considering this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening interview
- In-person or video interview with the hiring manager or a panel of interviewers
- Final round interview with senior leadership or relevant stakeholders
- Background and reference checks
Key Assessment Areas:
- Digital content management and editing skills
- Understanding of content management systems and SEO
- Customer value focus and data-driven decision-making abilities
- Collaboration and teamwork skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of IAG's business and the insurance industry
- Prepare examples of your digital content management and editing work to discuss during the interview
- Research IAG's company culture and values to show your fit for the organization
ATS Keywords: Digital Content Management, Editing, Publishing, Content Strategy, SEO, Customer Value, Data-Driven Decision Making, Collaboration, Teamwork, Insurance Industry, Accessibility, Inclusion
ASSUMPTION: IAG's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Preparation and research are key to success in the interview process.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar platforms)
- Editing and publishing tools (e.g., Adobe Creative Suite, Microsoft Office Suite, or similar software)
- SEO tools (e.g., Google Search Console, SEMrush, or similar tools)
- Project management tools (e.g., Asana, Trello, or similar platforms)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack, or similar platforms)
ASSUMPTION: Familiarity with industry-standard tools and a willingness to learn new technologies are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Respect
- Accountability
- Innovation
- Collaboration
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Data-driven and analytical
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you ensure that the digital content you create aligns with IAG's brand standards and values?
- Can you provide an example of a time when you had to adapt to a significant change in a project or content strategy?
- How do you approach creating accessible and inclusive digital content for a diverse audience?
ASSUMPTION: IAG values candidates who embody their core values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working on tight deadlines and managing multiple projects simultaneously
- IAG's large size and complex organizational structure may present challenges in navigating internal processes and stakeholders
- The insurance industry can be subject to regulatory changes and market fluctuations, which may impact the role's priorities and workload
- The high cost of living in Sydney may present financial challenges for some candidates
ASSUMPTION: These challenges can be mitigated by strong project management skills, adaptability, and a proactive approach to personal and professional development.
📈 Similar Roles Comparison
- This role is unique in its focus on digital content strategy and governance for a large, diversified insurance company
- Similar roles in other industries may have a narrower focus on specific content types or brands
- Career paths in this role may differ from those in more traditional content production or marketing roles, with opportunities for growth into specialized or management positions within the digital content team
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for career growth and development tailored to the insurance industry.
📝 Sample Projects
- Developing and implementing a new content strategy for IAG's customer-facing digital assets, resulting in increased user engagement and improved customer satisfaction scores
- Leading a cross-functional team to create and launch a new digital product or service, driving revenue growth and market share
- Conducting a comprehensive accessibility audit and overhaul of IAG's digital platforms, enhancing accessibility and inclusion for all users
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and impactful nature of the digital content producer specialist role within IAG.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital content team and how this role fits into the broader organization?
- How does IAG support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured in these timeframes?
- How does IAG foster a culture of innovation and continuous improvement within the digital content team and the broader organization?
- What are the most rewarding aspects of this role, according to current or former employees?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IAG careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your digital content management and editing work to discuss during the interview
- Research IAG's company culture and values to show your fit for the organization
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
