📌 Core Information
🔹 Job Title: Digital Content Producer, WTVF
🔹 Company: The E.W. Scripps Company
🔹 Location: Nashville, TN - WTVF
🔹 Job Type: Full-Time, On-Site
🔹 Category: Media Production
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Organizing, writing, editing, and updating news content for web and video platforms
- Creative showcasing of content aligned with the station's brand
- Social media management and engagement
- Video editing and livestreaming
- Collaboration with editorial and technical staff for content migration
ASSUMPTION: This role requires a strong focus on web-based content and a solid understanding of SEO best practices.
📋 Key Responsibilities
✅ Turn breaking news, enterprise stories, press releases, and news tips into unique articles on the web, including headlines, thumbnails, short news alerts, and teases, interactive embedded elements, outside links, maps, slideshows, and custom modules
✅ Post articles to social media to drive engagement and web clicks
✅ Cut video and assign engaging metadata for YouTube, website, app, OTT, and third-party services
✅ Build and monitor livestreams to various platforms
✅ Edit platform-specific social media graphics to showcase storytelling
✅ Assist in online coverage of major news events, breaking news, and severe weather to ensure high-quality, consistent community coverage online with attention to grammatical detail
✅ Actively collaborate with editorial and technical staff to migrate content to media platforms, including video, audio, vertical video, still photos, and graphics
✅ Build out special sections and site features to enhance coverage and increase user engagement
✅ Update and interact with fans/followers on social media
✅ Optimize the user experience by tracking live web metrics and user experience best practices
✅ Apply Search Engine Optimization (SEO) best practices to every piece of content
✅ Perform other duties as assigned
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to handle multiple tasks and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in a related discipline preferred or equivalent years of experience
Experience: Generally 3+ years of experience in a related field preferred
Required Skills:
- Proven writing skills, including strong grammar and attention to detail, developed from working for a professional or student news organization
- Skilled with content management systems, video editing, image editing, and social networking
- Strong relationship-building skills essential to newsroom collaboration, along with creativity and ability to handle deadlines and multi-tasking
- Working knowledge of how to use and update social media platforms
- Photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on the website
- Demonstrated experience with creative video editing for social and web platforms with a knowledge of video editing software
Preferred Skills:
- Experience with livestreaming and building out special sections and site features
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with media-related software (e.g., Adobe Creative Suite) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for a Digital Content Producer with 3+ years of experience in Nashville, TN)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Scripps products and services
Working Hours: Full-time, Monday-Friday, with flexibility to work evenings, weekends, and holidays as news events require
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 5,001-10,000 employees
Founded: 1878
Company Description:
- The E.W. Scripps Company is a diversified media company focused on creating a better-informed world
- As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism
- Scripps operates a portfolio of more than 60 stations in 40+ markets and reaches households across the U.S. with national news outlets and popular entertainment brands
Company Specialties:
- media
- OTT
- video
- content
- OTA
- journalism
- broadcasting
- OTA
- CTV
- and literacy
Company Website: http://scripps.com/
ASSUMPTION: Scripps is a well-established company with a strong commitment to local journalism and community service.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Digital Content Manager
Work Arrangement: On-site, with flexibility to work remotely during major news events
Growth Opportunities:
- Progression to a senior content producer or management role
- Expansion into other Scripps properties or brands
- Development of specialized skills (e.g., data journalism, multimedia storytelling)
ASSUMPTION: This role offers opportunities for career growth and development within the Scripps organization.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative newsroom environment
Office Location(s): Nashville, TN - WTVF
Geographic Context:
- Nashville is the capital and most populous city of the U.S. state of Tennessee
- The city is known for its music industry and vibrant cultural scene
- Nashville has a humid subtropical climate, with hot, humid summers and mild winters
Work Schedule: Full-time, with flexibility to work evenings, weekends, and holidays as news events require
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the digital content manager and other team members
- Final interview with the news director
Key Assessment Areas:
- Writing and editing skills
- Knowledge of content management systems and SEO best practices
- Creativity and ability to handle multiple tasks and meet deadlines
- Cultural fit and alignment with Scripps' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your writing and editing work, as well as any multimedia projects you've produced
- Demonstrate your understanding of the Nashville market and your enthusiasm for local journalism
ATS Keywords: Digital Content Producer, WTVF, Writing, Editing, Content Management, SEO, Social Media, Video Editing, Livestreaming, News Production
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Image editing software (e.g., Adobe Photoshop, GIMP)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Livestreaming software (e.g., Wirecast, OBS Studio)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Creativity
- Collaboration
- Accountability
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on quality and accuracy
- Adaptable and responsive to changing news events
Self-Assessment Questions:
- Do you have strong writing and editing skills, with a keen eye for detail?
- Are you comfortable working in a fast-paced, collaborative newsroom environment?
- Do you have a solid understanding of content management systems, SEO best practices, and social media platforms?
- Are you passionate about local journalism and committed to serving the Nashville community?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration and teamwork.
⚠️ Potential Challenges
- Handling breaking news and tight deadlines
- Adapting to a fast-paced, dynamic work environment
- Balancing multiple tasks and responsibilities
- Working evenings, weekends, and holidays as news events require
ASSUMPTION: These challenges are inherent to the role of a Digital Content Producer and can be managed with strong organizational skills, adaptability, and a commitment to quality and accuracy.
📈 Similar Roles Comparison
- Digital Content Producer vs. Multimedia Journalist: A Digital Content Producer focuses more on written content and online platforms, while a Multimedia Journalist may also produce video and audio content
- Industry-specific context: This role is specific to the broadcast news industry, with a focus on local journalism and community service
- Career path comparison: This role can lead to senior content producer or management roles within Scripps or other media organizations
ASSUMPTION: This role is unique to the broadcast news industry and offers opportunities for career growth and development within Scripps.
📝 Sample Projects
- Creating a breaking news alert for a major event, including a headline, thumbnail, and short news alert
- Editing a video package for a national news story, including engaging metadata and platform-specific graphics
- Building and monitoring a livestream for a local news event, with attention to detail and grammatical accuracy
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall newsroom structure and workflow?
- What opportunities are there for professional development and growth within the organization?
- How does Scripps support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions demonstrate your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
